Shivani Malik
Marketing strategy at Parkar Consulting & Labs- Claim this Profile
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Bio
Experience
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Parkar Digital
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing strategy
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Feb 2015 - Present
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Radisson Hotel
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1 - 100 Employee
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Sales Marketing Manager
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Oct 2010 - Nov 2011
Involved in Visiting Corporate sector, Public sector units and travel agents for sales Promotions. Coordinating with Room Division for room bookings. Also coordinated with General Manager, Front Office Manager and Reservations for attaining higher Rev Pars, ARRs and Revenues,coordinated with Accounts for billing and recoveries and also with F & B department for conferences / banquet bookings. Maintained market information report, customer database & competition analysis. Communicated… Show more Involved in Visiting Corporate sector, Public sector units and travel agents for sales Promotions. Coordinating with Room Division for room bookings. Also coordinated with General Manager, Front Office Manager and Reservations for attaining higher Rev Pars, ARRs and Revenues,coordinated with Accounts for billing and recoveries and also with F & B department for conferences / banquet bookings. Maintained market information report, customer database & competition analysis. Communicated , co-coordinated & co-operated with other Departments on all sales related functions. Lead the prospective & regular client engagement programmes.
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Assistant Sales Marketing Manager
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Jan 2010 - Oct 2010
Involved with all the PR activities happened in the Hotel-Making of Advertisements, Flyers, Standees, etc. Maintained / Updated accounts and Database.
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Dainik Bhaskar
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Bhopal Area, India
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Senior Executive
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Jan 2009 - Dec 2009
Involved in AOP procedures, Preparing Daily MIS reports, Trackers for various units in different states. Assisted in the training program for the editors of Dainik Bhaskar & DNA. Planning Business Strategies, Revenue Projection & Forecasting. Supported Corporate Editorial Department, Worked on in-house magazine Samvad. Worked on various special projects for the company. Was actively involved in Content writing, Conceptualization & Ideation. Involved in AOP procedures, Preparing Daily MIS reports, Trackers for various units in different states. Assisted in the training program for the editors of Dainik Bhaskar & DNA. Planning Business Strategies, Revenue Projection & Forecasting. Supported Corporate Editorial Department, Worked on in-house magazine Samvad. Worked on various special projects for the company. Was actively involved in Content writing, Conceptualization & Ideation.
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Portfolio World
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Mumbai Area, India
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Assistant Manager Business Development
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Feb 2008 - Sep 2008
Involved in preparing the presentations that were presented to the clients for attaining business, was also involved into In-Film Branding, In-TV Branding, Corporate Liaison and Marketing and was also responsible for creating target client Database. Involved in preparing the presentations that were presented to the clients for attaining business, was also involved into In-Film Branding, In-TV Branding, Corporate Liaison and Marketing and was also responsible for creating target client Database.
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Education
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Symbiosis Centre For Management and Human Resource Development
Master of Business Administration - MBA, Human Resources Management/Personnel Administration, General -
Sydenham College
Bachelor's degree, International Business/Trade/Commerce -
St Josephs Convent, Bhopal
HSC