Shivani Malik

Marketing strategy at Parkar Consulting & Labs
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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Experience

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Marketing strategy
      • Feb 2015 - Present

    • 1 - 100 Employee
    • Sales Marketing Manager
      • Oct 2010 - Nov 2011

      Involved in Visiting Corporate sector, Public sector units and travel agents for sales Promotions. Coordinating with Room Division for room bookings. Also coordinated with General Manager, Front Office Manager and Reservations for attaining higher Rev Pars, ARRs and Revenues,coordinated with Accounts for billing and recoveries and also with F & B department for conferences / banquet bookings. Maintained market information report, customer database & competition analysis. Communicated… Show more Involved in Visiting Corporate sector, Public sector units and travel agents for sales Promotions. Coordinating with Room Division for room bookings. Also coordinated with General Manager, Front Office Manager and Reservations for attaining higher Rev Pars, ARRs and Revenues,coordinated with Accounts for billing and recoveries and also with F & B department for conferences / banquet bookings. Maintained market information report, customer database & competition analysis. Communicated , co-coordinated & co-operated with other Departments on all sales related functions. Lead the prospective & regular client engagement programmes.

    • Assistant Sales Marketing Manager
      • Jan 2010 - Oct 2010

      Involved with all the PR activities happened in the Hotel-Making of Advertisements, Flyers, Standees, etc. Maintained / Updated accounts and Database.

  • Dainik Bhaskar
    • Bhopal Area, India
    • Senior Executive
      • Jan 2009 - Dec 2009

      Involved in AOP procedures, Preparing Daily MIS reports, Trackers for various units in different states. Assisted in the training program for the editors of Dainik Bhaskar & DNA. Planning Business Strategies, Revenue Projection & Forecasting. Supported Corporate Editorial Department, Worked on in-house magazine Samvad. Worked on various special projects for the company. Was actively involved in Content writing, Conceptualization & Ideation. Involved in AOP procedures, Preparing Daily MIS reports, Trackers for various units in different states. Assisted in the training program for the editors of Dainik Bhaskar & DNA. Planning Business Strategies, Revenue Projection & Forecasting. Supported Corporate Editorial Department, Worked on in-house magazine Samvad. Worked on various special projects for the company. Was actively involved in Content writing, Conceptualization & Ideation.

  • Portfolio World
    • Mumbai Area, India
    • Assistant Manager Business Development
      • Feb 2008 - Sep 2008

      Involved in preparing the presentations that were presented to the clients for attaining business, was also involved into In-Film Branding, In-TV Branding, Corporate Liaison and Marketing and was also responsible for creating target client Database. Involved in preparing the presentations that were presented to the clients for attaining business, was also involved into In-Film Branding, In-TV Branding, Corporate Liaison and Marketing and was also responsible for creating target client Database.

Education

  • Symbiosis Centre For Management and Human Resource Development
    Master of Business Administration - MBA, Human Resources Management/Personnel Administration, General
  • Sydenham College
    Bachelor's degree, International Business/Trade/Commerce
  • St Josephs Convent, Bhopal
    HSC

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