Senior Manager-Marketing and Communications

• Jun 2022 - Present

Academic Counselor for USA, UK, Canada, Russia

• Jul 2021 - Present

Key Responsibilities • Assess student interests, aptitudes, and abilities in order to assist in academic and career planning. • Counsel parents and students in developing a specific academic program including choice of major and course selections • Acts as a liaison of the Advisory Centre with faculty, other schools and colleges, other University offices, and regional campuses outside India like UK, USA, Canada, Russia. Key Responsibilities • Assess student interests, aptitudes, and abilities in order to assist in academic and career planning. • Counsel parents and students in developing a specific academic program including choice of major and course selections • Acts as a liaison of the Advisory Centre with faculty, other schools and colleges, other University offices, and regional campuses outside India like UK, USA, Canada, Russia.

Relationship Manager

• May 2020 - Jul 2021

Building database from the company to ensure optimum customer acquisition, retention and income generation Assets, Liability and Cash management products of different banks: ENBD, EIB, ADCB, Mashreq and Standard Chartered bank. Aggressively monitor market trends and bring new customers to the organisation. Building database from the company to ensure optimum customer acquisition, retention and income generation Assets, Liability and Cash management products of different banks: ENBD, EIB, ADCB, Mashreq and Standard Chartered bank. Aggressively monitor market trends and bring new customers to the organisation.

Corporate Relationship Officer

• Sep 2019 - Jun 2020

Implementing Sales promotional activities as part of brand building and market development effort Managing and building with corporate companies to ensure optimum customer acquisition, retention and income generation from sales of all appropriate Assets, Liability and Cash management products of the bank. Strengthening bank’s brand in the corporate arena using relationship management skills. To generate revenue pools for the bank through corporate sales including Cards, CASA and Loan. Ensuring delivery of industry-leading customer service, premier on boarding experience and advisory service to new and existing corporate customers. Identify and develop a target pipeline and aggressively market for new profitable status customers from the identified target sectors. Managing key customer relationships through regular contacts and visits to the companies and Human Resource department by ensuring the effective call program is maintained on all assigned and prospect customers. Cultivating good rapport with corporate clients and ensure, the bank becomes the choice for their investment and banking. Continuously identify and exploit cross selling opportunities that embed the bank and its products with customer needs. Providing Research analysis of the market and identifying cost-effective methods to achieve targets, word-of-mouth referrals and customer loyalty for the Bank. Develop marketing plan and implement it to maximize profitability and achieve business growth. Ensuring high level of satisfaction of corporates in portfolio. Facilitated communication with corporate companies, including event management like kiosk activity events at companies. Developing Marketing Strategies to achieve Sales Targets Ensuring customer satisfaction by achieving delivery and service quality norms Show less

Digital Marketing Lead & Content Writer

• Jan 2018 - Aug 2019

A strong writer with a passion for story telling of articles and blogs. I describe the creative process of finding a subject, title and angle to write a blog and building social media accounts for companies. I pick up random subjects and market them as per the industry. Responsible for researching and writing articles about various subjects on emotional wellness such as relationships, workplace stress, anxiety, confidence building and parenting. Key Responsibilities •Responsible for researching and writing articles about various subjects on emotional wellness such as relationships, workplace stress, anxiety, confidence building, and parenting. •Delivering multichannel campaigns across email, web and social media •Drafting compelling, accurate, creative articles •Playing a vital role in driving the marketing efforts forward by strategical write ups •Identifying needs and gaps in content and recommending new topics to write about •Devising and establishing editorial style sheets and templates for future use •Strengthening brands by building a distinctive social media presence •Knowledge of how to market and distribute written work •Able to work from home and produce content regularly •Thorough knowledge about grammar and syntax •Ability to give and receive constructive feedback Show less

Relationship Manager

• Jul 2012 - Jul 2015

Provide investment advisory services to HNIs and corporate investors, which includes designing, constructing and maintaining the investment portfolios Cross selling mutual funds, insurance, mortgages to existing and new CASA clients Ensuring customer satisfaction by achieving delivery and service quality norms Attending to client’s concerns and complaints and undertaking steps to resolve them Developing Marketing Strategies to achieve Sales Targets Taking care of Sales & Marketing operations with focus n achieving sales growth as well as identifying new streams for revenue growth & developing plans to build up consumer preference Providing Research analysis of the market and identifying cost-effective methods to achieve targets, word-of-mouth referrals and customer loyalty for the Bank. Implementing Sales promotional activities as part of brand building and market development effort Show less

Wealth Relationship Manager- Deputy Manager

• Feb 2012 - Dec 2012

Provide investment advisory services to HNIs and corporate investors, which includes designing, constructing and maintaining the investment portfolios. Cross selling mutual funds, PMS, insurance, gold, mortgages to existing and new CASA clients as well as increasing the CASA AUM. Managing an investment AUM of INR 2 crores Handling operational requirements of the Bank and servicing requirements for my clients Provide investment advisory services to HNIs and corporate investors, which includes designing, constructing and maintaining the investment portfolios. Cross selling mutual funds, PMS, insurance, gold, mortgages to existing and new CASA clients as well as increasing the CASA AUM. Managing an investment AUM of INR 2 crores Handling operational requirements of the Bank and servicing requirements for my clients

Acquisition Relationship Manager

• Feb 2011 - Dec 2011

Analyzing clients’ financial needs and designing investment portfolios accordingly. Financial review includes analyzing existing investments, future financial goals, investment horizon & risk appetite. Handling presentations at Corporate Houses for Investments, Salary accounts and Asset products. Assisting Premier Relationship Managers in meeting Assets and Liabilities targets. Organizing Micro-Marketing activities for both new acquisitions and product launches. Liaison with various fund houses and Insurance partners for regular updates and organizing events and seminars for bank clients. Show less

Patient Care Coordinator

• Jul 2007 - Oct 2007

Facilitating patients admissions, billing, general inquiries and support for customers. Managing front office reception to attend general inquiry and patient support function Facilitating patients admissions, billing, general inquiries and support for customers. Managing front office reception to attend general inquiry and patient support function

Process Associate

• May 2006 - Aug 2006

Worked as a Process Associate to promote various insurance products and handling general customer inquiries. Awarded top performer with an ‘Outstanding’ grade. Actively involved with extracurricular activities during my tenure. Worked as a Process Associate to promote various insurance products and handling general customer inquiries. Awarded top performer with an ‘Outstanding’ grade. Actively involved with extracurricular activities during my tenure.