Shivani Aggarwal
Digital Marketing Manager at Mtandt Group- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
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Tamil Native or bilingual proficiency
Topline Score
Bio
Credentials
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Effective Leadership
HP LIFESep, 2022- Nov, 2024 -
Effective Presentations
HP LIFESep, 2022- Nov, 2024 -
Presenting Data
HP LIFESep, 2022- Nov, 2024 -
Your Target Audience
HP LIFESep, 2022- Nov, 2024 -
Business Email
HP LIFEApr, 2021- Nov, 2024 -
Social Media Marketing
HP LIFEApr, 2021- Nov, 2024 -
The Art of Sales: Fundamentals of Selling
HP LIFEApr, 2021- Nov, 2024 -
Unique Value Proposition
HP LIFEApr, 2021- Nov, 2024
Experience
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Mtandt Group
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India
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Machinery Manufacturing
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100 - 200 Employee
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Digital Marketing Manager
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Nov 2019 - Present
● Create and execute a offline and search engine marketing strategies that results in achieving objectives of increased lead generation, brand loyalty, and improved market share. ● Plan and execute social media marketing, google ads, and email campaigns to reach the target audience to increase brand awareness and sales. ● Measure & report performance of all online marketing campaigns, and assess against goals (ROI and KPIs). ● Plan, develop, and direct digital strategy for the company's products and services. ● Analyze marketing data (campaign results, conversion rates, traffic) to help shape future online advertising strategies. ● Conduct market research to find answers about consumer requirements, habits and trends. ● Brainstorm and develop new and innovative ideas for creative marketing campaigns and growth strategies. ● Develop sales presentations and provide reports based on information collected such as marketing trends, competition, new products, and pricing. ● Liaise with external vendors to execute promotional events and campaigns. ● Oversee marketing and advertising activities to ensure consistency with the product line strategy. ● Track consumer and market insights from Google Analytics and review metrics such as sales volume, market share, profit, projections, pricing and distribution by conducting consumer research. Show less
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Korra
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India
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Advertising Services
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1 - 100 Employee
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Social Media Executive
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Sep 2018 - Oct 2019
Planning, designing, coordinating and helping to execute campaigns across marketing channels. ● Develop a category plan and strategy that results in achieving objectives of increased sales and improved market share. ● Design, create and deliver marketing programs to support the growth and expansion of assigned brands/products and services. ● Measure and report performance of all marketing campaigns. ● Analyze marketing data to help shape future marketing strategies. ● Brainstorm and develop new and innovative ideas for creative marketing campaigns and growth strategies. ● Develop and present business review presentations and provide reports based on information collected such as marketing trends, competition, new products and pricing. ● Liaise with external vendors to execute promotional events and campaigns. ● Oversee marketing activities to ensure consistency with product line strategy. ●Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research. ● Client profile includes – Maruti Suzuki(NEXA), Mitsubishi Electric India, Twinings India, Craft Beton, Airtel Payments Bank, and Idemitsu. Show less
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Adda52.com
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India
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Computer Games
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1 - 100 Employee
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Digital Content Writer
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Jan 2018 - Jun 2018
● Conduct market research to find about consumer requirements, competition, habits, and trends. ● Hands on experience with Wordpress - maintained company website and sending out marketing communications through SMS and Push Notifications. ● Brainstorm and develop innovative ideas for creative marketing campaigns and growth strategies. ● Design, create and deliver marketing strategies to support the growth of Adda52. ● Planning, coordinating and helping to execute all campaigns to reach the target audience through appropriate channels (social media, e-mail, blogs. etc.) ● Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). ● Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research. ● Analyze marketing data to help shape future marketing strategies ● Develop and present business review presentations and provide reports based on information collected such as marketing trends, competition, new products and pricing. ● Liaise with external vendors to execute promotional events and campaigns. Show less
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Mtandt Group
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India
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Machinery Manufacturing
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100 - 200 Employee
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Marketing Specialist
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Jan 2016 - Aug 2016
● Planning, coordinating and helping to execute all marketing campaigns to reach the target audience through appropriate channels (social media, e-mail,etc.) ● Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs). ● Liaise with external vendors to execute promotional events and campaigns. ● Conduct market research to find answers about consumer requirements, habits and trends. ● Brainstorm and develop new and innovative ideas for marketing campaigns and growth strategies. ● Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research. ● Analyze marketing data to help shape future marketing strategies ● Collect relevant consumer insights through tele calling efforts to prospective and existing consumers. Show less
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Clasticon Solutions
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Junior Copywriter
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Aug 2014 - Nov 2015
● Provided SEO friendly online & offline content for websites, mailers, blogs, and social media. ● Client profiles handled include Casa Grande, Citi bank, Standard Chartered, Sterling Holiday Resorts, Sri Ramachandra Medical College, House of Chase, and Rialto. ● Provided SEO friendly online & offline content for websites, mailers, blogs, and social media. ● Client profiles handled include Casa Grande, Citi bank, Standard Chartered, Sterling Holiday Resorts, Sri Ramachandra Medical College, House of Chase, and Rialto.
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Mtandt Group
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India
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Machinery Manufacturing
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100 - 200 Employee
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Digital Marketing Intern
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Dec 2013 - Jan 2014
Social Media Marketing Brand Management Social Media Marketing Brand Management
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DDB Mudra Group
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India
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Advertising Services
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700 & Above Employee
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Client Servicing
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May 2013 - Jun 2013
Client servicing and Market Research Client servicing and Market Research
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Talk Media Pvt Ltd
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India
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Newspaper Publishing
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1 - 100 Employee
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News Reporter
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Apr 2011 - May 2011
Reporting and Writing Reporting and Writing
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The Times Of India
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India
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Media Production
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700 & Above Employee
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News Reporter
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Dec 2010 - Jan 2011
Beat Covered: Campus & Lifestyle Beat Covered: Campus & Lifestyle
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Education
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2014 - 2016
Women's Christian College Chennai
MA in Communication, Communication and Media Studies -
2009 - 2012
Mop Vaishnav College
B.A Journalism, Media and Communication -
2005 - 2009
Agarwal vidyalaya
commerce, Business/Commerce, General
Community
