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5.0

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Robert McKay

Shivangini and Iworked together during a 12 month development program in Thailand. I found Shivangini to be a very talented Marketer who had an ability to translate complex issues into simple solutions.

Tirtha N Bose

Shivangini knows where to aim and how to hit the business target in the eye. I worked with her as a Creative resource for Business Development pitches. Very indepth in understanding client requirements and addressing them with solutions towards effective presence on radio, she is responsible for clinching some high fidelity clients and campaigns for Radio Mirchi. She is very skillful, an excellent team leader. She is the kind of person who would instill pride and encourage others in her team. In her roles across Marketing and Sales (Business Development & Private Treaty clients) she shows equal prowess. I would say that a person like her is an asset to an organisation. She is extremely straightforward, extremely professional, very sharp and undserstands marketing & communication like the b ack of her hand. And at the same time she is a very friendly and warm person to even know personally. I wish her all the success in any and every role she plays.

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Experience

    • India
    • Industry Associations
    • 1 - 100 Employee
    • Director Marketing & Communications
      • Jan 2023 - Present
    • United States
    • Software Development
    • 1 - 100 Employee
    • Sr VP & Sr Director - Communities & Cohorts
      • Apr 2022 - Dec 2022

    • Sr. VP & Sr. Business Director | ENIL, Mirchi
      • Dec 2019 - Apr 2022

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • National Head Operations - Ishq FM
      • Sep 2016 - Dec 2019

      Extensively involved with all functions & resources at Ishq FM to work with highest level of efficiency. Managing a complex programming, marketing and sales structure still ensuring maximum positive outcome. Extensively involved with all functions & resources at Ishq FM to work with highest level of efficiency. Managing a complex programming, marketing and sales structure still ensuring maximum positive outcome.

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder & COO
      • 2013 - 2016

      Co-founded, created and built from scratch, Lean Hippo Marketers is a new-age design and digital marketing company. A unique mix and balance of traditional marketing communication methods with new technology in website design & development; digital marketing methods including Social Media, SEO and SEM. Co-founded, created and built from scratch, Lean Hippo Marketers is a new-age design and digital marketing company. A unique mix and balance of traditional marketing communication methods with new technology in website design & development; digital marketing methods including Social Media, SEO and SEM.

    • Italy
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Marketing, Business Development, Activation
      • Oct 2006 - Jan 2011

      Regional Marketing Head – Delhi, North and East India. Marketing the hottest brand in Delhi and launching the brand/station in several cities in North and East India entails innovation, creativity and being on top of the game. Business Development – Radio Ad Sales. Generated business revenue by offering targeted and effective radio solutions to big but non-radio clients. Regional Marketing Head – Delhi, North and East India. Marketing the hottest brand in Delhi and launching the brand/station in several cities in North and East India entails innovation, creativity and being on top of the game. Business Development – Radio Ad Sales. Generated business revenue by offering targeted and effective radio solutions to big but non-radio clients.

    • India
    • Telecommunications
    • 700 & Above Employee
    • National Brand & Communications Manager
      • Jun 2004 - Oct 2006

      Marketing, Brand building and Communications Management for Broadband Business, Telephone Line Business, Value Added Services, Long Distance Services and Enterprise Services offered by Bharti Airtel across India. Lead for Brand Change – Responsible for brand change management from Touchtel to Airtel, pan India. Marketing, Brand building and Communications Management for Broadband Business, Telephone Line Business, Value Added Services, Long Distance Services and Enterprise Services offered by Bharti Airtel across India. Lead for Brand Change – Responsible for brand change management from Touchtel to Airtel, pan India.

    • Senior Manager - Marketing
      • Jul 2002 - May 2004

      Building and marketing brand Escotel across its telecom circles in India. Postpaid product management and marketing. Building and marketing brand Escotel across its telecom circles in India. Postpaid product management and marketing.

    • Assistant Manager - Brand
      • Apr 1998 - Jan 2002

      When you start your career selling engine oils in transport nagars, amongst truck drivers and automobile mechanics in the remotest of areas, you know you have started it right! Marketing Manager – Diesel Engine Brands, India Customer Insight Executive, Retail – Thailand/Dubai/Singapore Area Sales Manager – Gujarat When you start your career selling engine oils in transport nagars, amongst truck drivers and automobile mechanics in the remotest of areas, you know you have started it right! Marketing Manager – Diesel Engine Brands, India Customer Insight Executive, Retail – Thailand/Dubai/Singapore Area Sales Manager – Gujarat

Education

  • Faculty of Management Studies - University of Delhi
    Master of Business Administration (M.B.A.)
    1996 - 1998
  • Shri Ram College of Commerce
    Master of Business Administration - MBA
    1992 - 1995

Community

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