Marketing and Pre-sales

• Nov 2019 - Present

Research Consultant

• May 2019 - Nov 2019

Helped brands convert consumer studies into actionable insights through qualitative & quantitative analysis of market research data Helped brands convert consumer studies into actionable insights through qualitative & quantitative analysis of market research data

Area Marketing Manager

• May 2016 - Apr 2017

Conceptualized and managed marketing activities for Indomie, Nigeria's leading brand of instant noodles; led multiple consumer engagement campaigns and outdoor branding exercises; improved upon the brand's event marketing procedures Worked closely with the area sales team to maintain market leadership in Lagos despite premium pricing; helped maintained the brand's numeric distribution in retail and wholesale markets through targeted BTL initiatives Conceptualized and managed marketing activities for Indomie, Nigeria's leading brand of instant noodles; led multiple consumer engagement campaigns and outdoor branding exercises; improved upon the brand's event marketing procedures Worked closely with the area sales team to maintain market leadership in Lagos despite premium pricing; helped maintained the brand's numeric distribution in retail and wholesale markets through targeted BTL initiatives

Summer Intern

• Apr 2015 - Jun 2015

Identified conversation gaps in the energy management sector through thematic analysis of the online and offline media coverage available on Schneider Electric India (SEI) and its competitors. This exercise helped the corporate communication team to identify high-yield topics for marketing and PR content. Identified conversation gaps in the energy management sector through thematic analysis of the online and offline media coverage available on Schneider Electric India (SEI) and its competitors. This exercise helped the corporate communication team to identify high-yield topics for marketing and PR content.

Marketing Executive

• Sep 2011 - Jun 2012

Published daily market intelligence reports and maintained the database on important industry news and trends; developed content for PR and corporate communication; edited the company newsletter; organized promotional events that evangelized Mu Sigma's pure-play analytics approach towards business

Innovation Analyst

• Jul 2010 - Sep 2011

Undertook product research for ready-to-use statistical analysis modules; facilitated internal adoption of these modules by project team to save time and reduce project delivery costs; developed marketing collateral (decks, brochures, video demonstrations etc.) for product commercialization; provided inputs for improving product-usability and visualization