Marketing and Communications Specialist

• Aug 2023 - Present

Marketing Coordinator

• May 2022 - Sep 2023

- Managing and developing the WordPress Website: Creating Blog content for readers, updating and reviewing information regularly on the website and pages for accuracy and functionality. - Implemented new digital and social media marketing campaigns utilizing the tools like Google Ads, Facebook and Instagram Ads, which resulted in a 25% increase in website visitors. - Utilized Blog, Twitter and LinkedIn to promote individual lawyers, services and content. - Prepare report and track the company's online traffic generated via Google Ads and other Social Media Platform - Create and Design promotional emails (Newsletters) using Mailchimp. - Managing and updating the LinkedIn profile of the firm : Increased organic followers by 50% in 8 Months Show less

Content & Digital Marketing Specialist

• Jan 2020 - Sep 2021

- Managing & updating the inventory of MakeMyTrip’s B2B business on the company's application. - Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments. - Determined monthly email marketing schedules based on previous campaign performance and market trends. - Managed various vendor Google Ads Accounts, scheduling meetings with clients and closing the deal by onboarding them on our application. - Developed and managed digital pay-per-click advertising programs with Google Ads and third-party content distribution networks. - Analyzed and optimized various ad campaigns to improve ROIs - Prepared and analyzed Google Ad Campaign report for weekly client meetings - Utilized Graphic Design software like photoshop, illustrator and Indesign to prepare storyboards and mockups, emailers etc Show less

Social Media Coordinator

• May 2019 - Nov 2019

- Produced blog posts, pay-per-click ads and promotional content for the Designer Label. - Developed and implemented strategic social media marketing plans - utilized social platforms like Hootsuite to manage Content. - Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns. - Managed the organization's social media presence by posting messages, answering posts and monitoring conversations. - Developed social media content using various Design software and scheduled posts to coincide with target audience usage. - Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates. Show less

Live Industry Project

• Oct 2019 - Oct 2019

Completed a one-month Live Industry Co-branding Project at Domus Academy, Milan. Gained hands-on industry experience and knowledge completing a co-branding project with the two brands Nespresso and Clarks Completed a one-month Live Industry Co-branding Project at Domus Academy, Milan. Gained hands-on industry experience and knowledge completing a co-branding project with the two brands Nespresso and Clarks

PR Executive

• May 2018 - Jul 2018

Completed a three months Internship with the agency. Pitched various celebrities for a Designer client's wedding collection shoot, Negotiated and closed commercials for the final shoot. Curated social media posts and campaigns for various Jewellery and fashion-related clients Completed a three months Internship with the agency. Pitched various celebrities for a Designer client's wedding collection shoot, Negotiated and closed commercials for the final shoot. Curated social media posts and campaigns for various Jewellery and fashion-related clients