Experience

Thoucentric

• India
• Business Consulting and Services
• 400 - 500 Employee

• Consultant - Project Manager

  • Feb 2023 - Present



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Consultant in Business consulting PI

  • Nov 2021 - Jan 2023

  • Collaborated closely with a team of 20+ consultants to identify needs and propose customized solutions to streamline business processes • Designed and implemented global process improvement initiatives to scale up high impact projects • Evaluated program effectiveness with ongoing metrics analysis and provided improvement recommendations with use cases • Marketing campaigns, including – Product launches/updates • Designed dashboards for Marketing & Channel mix strategy… Show more • Collaborated closely with a team of 20+ consultants to identify needs and propose customized solutions to streamline business processes • Designed and implemented global process improvement initiatives to scale up high impact projects • Evaluated program effectiveness with ongoing metrics analysis and provided improvement recommendations with use cases • Marketing campaigns, including – Product launches/updates • Designed dashboards for Marketing & Channel mix strategy Understanding and evaluating client's objective, streamlining the process and prioritization of tasks • Managed project portfolio through Agile methodologies using tools like JIRA and Confluence • Created Mid-Market S&M Operating Model and GTM strategies Conducted comprehensive market research for future improvement in marketing and sales processes • Developed and executed user-centric strategies to grow the reach and impact of our clients' online presence Show less • Collaborated closely with a team of 20+ consultants to identify needs and propose customized solutions to streamline business processes • Designed and implemented global process improvement initiatives to scale up high impact projects • Evaluated program effectiveness with ongoing metrics analysis and provided improvement recommendations with use cases • Marketing campaigns, including – Product launches/updates • Designed dashboards for Marketing & Channel mix strategy… Show more • Collaborated closely with a team of 20+ consultants to identify needs and propose customized solutions to streamline business processes • Designed and implemented global process improvement initiatives to scale up high impact projects • Evaluated program effectiveness with ongoing metrics analysis and provided improvement recommendations with use cases • Marketing campaigns, including – Product launches/updates • Designed dashboards for Marketing & Channel mix strategy Understanding and evaluating client's objective, streamlining the process and prioritization of tasks • Managed project portfolio through Agile methodologies using tools like JIRA and Confluence • Created Mid-Market S&M Operating Model and GTM strategies Conducted comprehensive market research for future improvement in marketing and sales processes • Developed and executed user-centric strategies to grow the reach and impact of our clients' online presence Show less



Fenice Energy

• India
• Renewables & Environment
• 400 - 500 Employee

• Branding & Marketing Associate

  • Jun 2020 - Nov 2021

  • Developed product positioning to increase visibility • Market penetration in Gurgaon and Gujarat through strategic marketing initiatives (i.e. Personalized proposals for residents with installation designs, BTL activation) • Created a GTM strategy for the Gujarat region, resulting in a 15% increase in lead generation • Collaborated with 'The Minimalist' to increase social media engagement and impressions by 60% • Developed a product prototype and strategy for an e-bill payment… Show more • Developed product positioning to increase visibility • Market penetration in Gurgaon and Gujarat through strategic marketing initiatives (i.e. Personalized proposals for residents with installation designs, BTL activation) • Created a GTM strategy for the Gujarat region, resulting in a 15% increase in lead generation • Collaborated with 'The Minimalist' to increase social media engagement and impressions by 60% • Developed a product prototype and strategy for an e-bill payment application • Developed training modules for the sales team in order to provide a better product demonstration to the customer • Recognized social media trends and devised plans to build a strong social media community. • Monitored and tracked campaign performance on platforms like MagicBricks, LinkedIn, etc. • Planned and executed product launch in Bangalore • Product prototyping and multilingual videos shoot management Show less • Developed product positioning to increase visibility • Market penetration in Gurgaon and Gujarat through strategic marketing initiatives (i.e. Personalized proposals for residents with installation designs, BTL activation) • Created a GTM strategy for the Gujarat region, resulting in a 15% increase in lead generation • Collaborated with 'The Minimalist' to increase social media engagement and impressions by 60% • Developed a product prototype and strategy for an e-bill payment… Show more • Developed product positioning to increase visibility • Market penetration in Gurgaon and Gujarat through strategic marketing initiatives (i.e. Personalized proposals for residents with installation designs, BTL activation) • Created a GTM strategy for the Gujarat region, resulting in a 15% increase in lead generation • Collaborated with 'The Minimalist' to increase social media engagement and impressions by 60% • Developed a product prototype and strategy for an e-bill payment application • Developed training modules for the sales team in order to provide a better product demonstration to the customer • Recognized social media trends and devised plans to build a strong social media community. • Monitored and tracked campaign performance on platforms like MagicBricks, LinkedIn, etc. • Planned and executed product launch in Bangalore • Product prototyping and multilingual videos shoot management Show less



dentsu Japan

• Japan
• Advertising Services
• 700 & Above Employee

• Planning Intern

  • Apr 2019 - Jun 2019

  Title: Strategizing Market Communication Plan • Integrated marketing communication for Delmonte’s Olive Oil product line • Conducted Market research and provided strategies for Coca Cola’s mineral water product line (Smart Water) to penetrate in the Indian market • Identified target groups for marketing key account products • Demand and supply gap analysis for consumers • Created pen-portraits for Smart water and Delmonte post conducting primary and secondary research Title: Strategizing Market Communication Plan • Integrated marketing communication for Delmonte’s Olive Oil product line • Conducted Market research and provided strategies for Coca Cola’s mineral water product line (Smart Water) to penetrate in the Indian market • Identified target groups for marketing key account products • Demand and supply gap analysis for consumers • Created pen-portraits for Smart water and Delmonte post conducting primary and secondary research



ASSAR

• New Delhi Area, India

• Assistant manager digital media

  • May 2018 - Jun 2018

  Title: Compatibility of Electric Vehicles (EV’s) on Indian roads • Designing the EV’s brochure and research on EV’s compatibility • Analyzing prospected highways where EV’s can perform Title: Compatibility of Electric Vehicles (EV’s) on Indian roads • Designing the EV’s brochure and research on EV’s compatibility • Analyzing prospected highways where EV’s can perform



IL&FS Education and Technology Services Limited

• India
• Education Administration Programs
• 700 & Above Employee

• Social Media Marketing Intern

  • May 2016 - Jul 2016

  Title: Product Digital Marketing • Kotak Mahindra marketing campaign - Responsibility was to create advertisements, promote the campaign and create continuous engagement • ESG Newsletter – Responsibility was to design the ESG newsletter which is the quarterly newsletter of the Education services defining the projects and achievements undertaken by the company. • Managing the corporate website – Responsibility was to edit and update the content from CMS on the official websites of the… Show more Title: Product Digital Marketing • Kotak Mahindra marketing campaign - Responsibility was to create advertisements, promote the campaign and create continuous engagement • ESG Newsletter – Responsibility was to design the ESG newsletter which is the quarterly newsletter of the Education services defining the projects and achievements undertaken by the company. • Managing the corporate website – Responsibility was to edit and update the content from CMS on the official websites of the company. • Beauty and wellness academy – Responsibility was to build content for the promotion and branding of the recently launched beauty and wellness academy by IL&FS Skills. My role covered a range of digital marketing activities which included managing customer, facing web tools and managing portals, along with managing and supporting digital touch points for the consumer. Responsible for generating ideas for creating the advertisements and promoting the campaign. Show less Title: Product Digital Marketing • Kotak Mahindra marketing campaign - Responsibility was to create advertisements, promote the campaign and create continuous engagement • ESG Newsletter – Responsibility was to design the ESG newsletter which is the quarterly newsletter of the Education services defining the projects and achievements undertaken by the company. • Managing the corporate website – Responsibility was to edit and update the content from CMS on the official websites of the… Show more Title: Product Digital Marketing • Kotak Mahindra marketing campaign - Responsibility was to create advertisements, promote the campaign and create continuous engagement • ESG Newsletter – Responsibility was to design the ESG newsletter which is the quarterly newsletter of the Education services defining the projects and achievements undertaken by the company. • Managing the corporate website – Responsibility was to edit and update the content from CMS on the official websites of the company. • Beauty and wellness academy – Responsibility was to build content for the promotion and branding of the recently launched beauty and wellness academy by IL&FS Skills. My role covered a range of digital marketing activities which included managing customer, facing web tools and managing portals, along with managing and supporting digital touch points for the consumer. Responsible for generating ideas for creating the advertisements and promoting the campaign. Show less



Mahagun India

• India
• Real Estate
• 100 - 200 Employee

• Marketing Intern

  • May 2015 - Jul 2015

  Mahagun group is a conglomerate of companies operating in real estate, commercial and hospitality sectors.Mahagun has been relentlessly pursuing the principle “A NAME THAT PERFORMS” and the outstanding success of the group can be attributed to the same. The group takes great pride in the fact that it has completed and handed over its projects well before its stipulated time. KEY RESPONSIBILITIES : • Competitor analysis for Mahagun residential projects • Analysis of various… Show more Mahagun group is a conglomerate of companies operating in real estate, commercial and hospitality sectors.Mahagun has been relentlessly pursuing the principle “A NAME THAT PERFORMS” and the outstanding success of the group can be attributed to the same. The group takes great pride in the fact that it has completed and handed over its projects well before its stipulated time. KEY RESPONSIBILITIES : • Competitor analysis for Mahagun residential projects • Analysis of various marketing Strategies adopted by the Competitors • Customer Segmentation and Targeting • Product Specifications • Price comparison analysis Show less Mahagun group is a conglomerate of companies operating in real estate, commercial and hospitality sectors.Mahagun has been relentlessly pursuing the principle “A NAME THAT PERFORMS” and the outstanding success of the group can be attributed to the same. The group takes great pride in the fact that it has completed and handed over its projects well before its stipulated time. KEY RESPONSIBILITIES : • Competitor analysis for Mahagun residential projects • Analysis of various… Show more Mahagun group is a conglomerate of companies operating in real estate, commercial and hospitality sectors.Mahagun has been relentlessly pursuing the principle “A NAME THAT PERFORMS” and the outstanding success of the group can be attributed to the same. The group takes great pride in the fact that it has completed and handed over its projects well before its stipulated time. KEY RESPONSIBILITIES : • Competitor analysis for Mahagun residential projects • Analysis of various marketing Strategies adopted by the Competitors • Customer Segmentation and Targeting • Product Specifications • Price comparison analysis Show less