Experience

Kraftshala

• India
• E-learning
• 1 - 100 Employee

• Brand Head

  • Sep 2022 - Present

• Senior Manager - Marketing & Training

  • Oct 2020 - Sep 2022

  In this role, I am responsible for:Strategizing & Executing Brand Marketing efforts & PR for Kraftshala. Helping the team deliver an excellent experience to our users. Coaching professionals to become better Marketers.



Airbnb

• United States
• Software Development
• 700 & Above Employee

• Marketing Manager

  • Feb 2019 - Jul 2020

  I was responsible for helping the team with the strategy and execution of the marketing Interventions in India. More specifically, my contributions were: - Overseeing the marketing strategy and execution for multiple Digital Brand campaigns in India, this included collaborating with internal teams to develop project planning, content creation, defining campaign audiences and finalizing a connections plan.- Partnering with the India Marketing lead and Regional Marketing Teams (TAD and C&MA, in particular) to strategize, develop, and drive the marketing plans for the local market. - Ensuring flawless campaign execution, performing thorough quality checks, and real-time optimizations to ensure the campaign's success.- Leading the Social Media Marketing for India and managing all Influencers & Publishers led partnerships for India from strategy to execution.- Liaison with the local Creative + Media agencies to develop digital campaigns and their execution strategy.- Leading Marketing Ops for India to help ensure all the processes are followed, and best practices + learnings are documented and shared with the teams. Show less

• Brand Marketing Specialist

  • Jan 2017 - Feb 2019

  In this role, I was privileged to be a part of a dynamic team which led efforts to grow the brand's foundation in India & strengthen the key levers of the brand funnel by delivering localized marketing campaigns set out to achieve the Brand Marketing goals and create the needed impetus for business growth. My key contributions in this role were: - Creating opportunities to showcase the breadth & depth of Airbnb's unique inventory to the users across the country by designing and executing various digital campaigns.- Leading 'Strategy to Execution' for Airbnb India's social handles. - Supporting localization and execution of global campaigns by working with regional marketing teams, creative agencies, and the in-house creative + connections team. - Designed and executed mid-funnel campaigns for in-market, high intent travelers in order to create funnel movement and drive CMEs.- Supported in strategy building and led execution of marketing campaigns across all digital channels including product, social, and paid marketing.- Built a strong network of publishers, bloggers, influencers, and created programs to deliver authentic messaging in a periodic manner with an aim to drive brand saliency through relevant voices. - Worked cohesively with cross-functional teams to ensure singularity in messaging and incremental reach on various platforms. Show less

• Marketing & Partnerships Specialist

  • Jun 2013 - Dec 2016

  In this role, I was responsible for user growth through marketing and partnerships led initiatives, my key contributions included: - Assisted the team with the launch of the brand's first marketing campaign in India, while pushing global assets on traditional media, I was accountable for campaign localization efforts through levers such as media partnerships, and creating static assets led campaigns for social + digital.- Crafted lead generation initiatives to increase supply and ran localized marketing campaigns to onboard more hosts- Designed and executed multiple demand and growth partnerships with various: banks, offline events, travel platforms, publishers, etc.- Led media execution and campaign roll-out for the digital launch of the 'Live There' campaign in 2016.-Developed innovative growth hacks to drive user growth and engagement by using levers such as referrals and coupon-based incentivization.- Analyzed user journeys to provide actionable insights and recommendations followed by quick experimentation to derive immediate impact on KPIs- Managed cross-functional growth projects by working closely with functional experts in the business.- Worked on identifying target users, their behavior, friction points to come up with a solution for consumer understanding backed ideas aimed to unlock growth. Show less

• Social Impact Champion

  • Jun 2013 - Jan 2016

  This was an additional role that I volunteered for on top of my business role, in this role I was a part of our global social impact team who were responsible for creating volunteering and donation opportunities for employees and Airbnb community members with a goal to create a large social impact. I contributed by:- Created 20+ volunteering activities with grassroots NGOs such as Navjyoti, Mera Parivar Foundation, Epoch, and Delhi Street Art amongst others. - Organized multiple tree plantation activities for the team with partners such as Iamgurgaon. - Organized multiple food and essentials donation drives with NGOs such as Uday foundation, Goonj, Clothes box foundation, etc. - Ran fundraising campaigns from the Airbnb community with Benevity and GiveIndia as partners. Show less

• Sales and Account Executive

  • Jan 2012 - May 2013

  As Airbnb had just started its journey in India around this time, we were focused on platform building and gaining crucial supply. My key responsibilities in this role were:- Supply building as a Market Manager for Kerala, Mumbai, and Jaipur amongst other markets- Community building by hosting meet-ups to bring together hosts and sharing information that would enable success.- Converting non-active users to active hosts on the platform by education led interventions.- Leading comprehension based initiatives to drive education around the concept of hosting and traveling on Airbnb by partnering with niche bloggers.- Working with global counterparts to get learnings, assess business data to derive insights to aid platform growth. Show less