Experience

Aftabnet Communication Group

• Iran
• Advertising Services
• 1 - 100 Employee

• Head of Research Department

  • Dec 2010 - Present

  In my opinion, now a day, research is one of the most important parts of each industry. Our mysterious world, encouraged me to research for finding the causes. One of my special group projects was "studying the relationship between religion and ethnicity in Fars and Kurd people of Iran". When I graduated from bachelor and I started to work, I joined to Rahbord Peymayesh Research Center and study to work as a real researcher. After a short period I started master’s degree in social science’s research. Parallel to the beginning of my masters in 2010, I joined to ACG’s research department that was born in 2001, with the position "head of research department". The ACG's status as the leader of advertising and communication industry, and my special concern about researching in social sciences, marketing, media and consumer behavior was my main reasons to join this group and having a loyal work relationship with them till now. One of my wonderful and challenging projects in my personal part was my thesis. I worked on "the effect of the content of advertisement message with the theme of social responsibility on customer behavior (awareness and interest) in Agricultural bank, Iran". My objective in my current job is customer satisfaction with using sophisticated qualitative and quantitative research techniques. Therefore I formed research department by combination of originality and creativity and use of new methods of research, in order to answer numerous questions that lead each part of the idealistic development in advertising and marketing. The main focus of me and my colleagues is on the media consumption and the effectiveness of advertisements. Completion of each project that I’ve led is the result of study and exploration of the proficient skills in various parts of the research. key elements of success in my job review are: - Innovation and rapid accurate response - Access to credible research models and examples - Being up to date in the field of research science Show less