Experience

Especialista em Marketing Digital, Google Ads, Facebook Ads e SEO

• Brazil
• Internet Publishing
• 1 - 100 Employee

• Marketing Consultant

  • Feb 2013 - Present

  Strategic Consulting, including business plan & sales strategy development. Market research; sales training; Strategic Consulting, including business plan & sales strategy development. Market research; sales training;



Bioscan Diagnostica

• Brazil
• Biotechnology Research
• 1 - 100 Employee

• Account Manager

  • Jun 2013 - Jun 2014

  Responsible for marketing the Bioscan´s products in Rio de Janeiro; Target: Medical Devices, Food and Pharmaceutical´s industry Responsible for marketing the Bioscan´s products in Rio de Janeiro; Target: Medical Devices, Food and Pharmaceutical´s industry



Medivax

• Hospitals and Health Care
• 1 - 100 Employee

• Product Manager

  • Feb 2012 - Feb 2013

  Responsible for the business of following lines: Dengue, respiratory, infectious, parasitic, bacterial and autoimmunity diseases. Elaborated the business plan to replacement brand; Customer technical visit; Sales Training; Negotiations with national and international partners; Responsible for the business of following lines: Dengue, respiratory, infectious, parasitic, bacterial and autoimmunity diseases. Elaborated the business plan to replacement brand; Customer technical visit; Sales Training; Negotiations with national and international partners;



Bio-Manguinhos / Fiocruz

• Brazil
• Biotechnology Research
• 700 & Above Employee

• New business and Marketing Analyst

  • Jan 2009 - Jan 2012

  Analysis the International and national proposals for the development of vaccines, biopharmaceuticals and IVD reagents, according the Brazilian public health guideline; Negotiations with different partners; market research; marketing plan; Analysis the International and national proposals for the development of vaccines, biopharmaceuticals and IVD reagents, according the Brazilian public health guideline; Negotiations with different partners; market research; marketing plan;



Non-Government Organization - Social Responsability

• Rio de Janeiro Area, Brazil

• Marketing Consulting

  • Sep 2006 - Dec 2008

  Marketing Consultant working with 400 start-up businesses, focusing on business strategy includes product management, business development , business operations and marketing. Sales Training, negotiation, launch product; market share and market research. Management core business, reorganize and repairs businesses. Marketing Consultant working with 400 start-up businesses, focusing on business strategy includes product management, business development , business operations and marketing. Sales Training, negotiation, launch product; market share and market research. Management core business, reorganize and repairs businesses.



Marketing Consulting

• Brazil

• Marketing Consultanting

  • Jun 2003 - Dec 2006

  Strategic Consulting, including business plan & sales strategy development. Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.Brand development ; launch products, opening of new businesses and customers’ networking.Brand development ; launch products, opening of new businesses and customers’ networking. Performed market research to verified the commercial viability of 8 international brands at the Brazil market and mapping which laboratorial exams are usually send to support laboratory. Show less



Sysmex do Brasil

• Rio de Janeiro / São Paulo / Curitiba - Brazil

• Latin America Area Manager and Sales

  • Oct 2001 - Apr 2003

  Managed the Latin America distributors, account / receivable; invoices; purchase order and logistic process. Developed marketing strategy for Mercosul countries, Chile and Bolívia; Studied the financial viability for release of new products and increased the sales in 30%. Elaborated the strategic and financial current plan of the products; analyze profitibility and created the promotion strategies to launch products Managed the forecast and budget, Marketing activities and updated data of market; Identifyed market opportunities (competitiveness), and updated analysis. Planned and delivered workshops, seminars and performed instrument demonstration at customer sites, during conventions or trade shows in portuguese, spanish or english. Developed Institutional Marketing, brand equity, published advertising campaigns and participation in events. Implemented an I.S.O. 9001:2001 – Quality System; supervised writing polides and procedures Show less



Beckman Coulter Diagnostics

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Feb 1997 - Feb 2000

  Responsable for sales results of product line. Participated in the design of the Strategic Marketing plan. Personally handled customer relations with VIP customers. Full responsibility for successful implementation and management of a highly visible users’ programs. Created a training program for distributors sales force and technical support groups. Prepared product launches. Created new sales literature. Managed marketing efforts with sales force, and dealer channels. Developed growth sales strategies for the most important product line. Coordinated registration of new products at the Health Ministry Coordinated with importation departments to control in country inventory. Developed and implemented customer training program. Show less



Coulter Electronics

• Product Manager

  • May 1991 - Jan 1997

  Managed the inventory of local manufacture and imported reagents. Developed and implemented pricing strategies for customers and distributors. Developed and coordinated national workshops for customers. Developed, created and translation into portuguese training material for customers, sales distributors and applications courses, planned and delivered workshop and seminars and performed instrument demonstration at customers sites or during conventions or trade shows Training and Support for Latin American customers. Implemented and managed an International Quality Control program for local users. Show less