Experience

Sorbet

• Financial Services
• 1 - 100 Employee

• Director Of Operations & HR

  • Aug 2022 - Present

• Head of Tech. Operations

  • Oct 2021 - Aug 2022



Pepper (Banking)

• Israel
• Banking
• 1 - 100 Employee

• Head of Strategic Project Management

  • Feb 2019 - Oct 2021

  Leading large-scale and strategic projects of innovative and digital banking, as part of Leumi Group Leading large-scale and strategic projects of innovative and digital banking, as part of Leumi Group



Bank Leumi בנק לאומי

• Israel
• Banking
• 700 & Above Employee

• Project Leader, Strategy and Regulation

  • Dec 2015 - Feb 2019

  In charge of CEO-Level special projects, such as:• Updating and strengthening Leumi’s policies and procedures for our International Branches • Founding of the Bank’s Fintech subsidiary (the “Pepper” consumer banking platform)• Implementing Israeli Banking Regulations requirement in our international branches• Creating and monitoring the Bank’s business objectives• Coordinating intra-bank technology and regulatory compliance• Divesture of the Bank's Trust company

• Project Lead, CRM (Salesforce)

  • Feb 2013 - Dec 2015

  This project marked the first time an Israeli bank migrated customers data to the cloud• Led the day-to-day management of the project’s cross-functional teams and the Bank’s adjustment to the new system• Collected the business requirements, and worked with the technology stakeholders for developing solutions for these• Oversaw the system integration and deployment to the front-line bank customer relationship managers

• Customer Experience Strategy Leader

  • Sep 2010 - Jan 2013

  Implemented the Bank’s strategy for the Retail Group• Performed data analysis of the Group’s customers and recommended new customer segmentations• Adapted the Group’s structure, as well as the bank branches, based on the new customer segmentation• Built new credit and passive products for the new segments• Led innovation projects alongside the Bank’s Technology Group and Strategy group for the Retail Group’s customers

• Business Strategy Specialist

  • Oct 2007 - Sep 2010

  The Business Strategy Unit leads and manages complex cross-departmental projects (development, implementation and measurement).• In charge of creating the Bank's general strategy• Implementing the new strategy, and evaluating and measuring it's KPIs• Providing on-going analysis to the Bank's CEO, Board of Directors and Heads of Divisions• The project included key initiatives such as Division strategy, operational efficiency, branch optimization, advisory strategy, measurement, new service models, segmentation, and digital banking related topics Show less



Discount Bank בנק דיסקונט

• Israel
• Banking
• 700 & Above Employee

• Project Manager, Group Strategy

  • Feb 2004 - Oct 2007

  Winner of CEO Honors Award 2005 for outstanding performance. The Business Strategy Division leads Innovation in retail and “customer experience”, is responsible for the transformation from a traditional branch to a retail branch, as well as the development of the overall bank strategy. • Manages and leads complex cross-departmental projects. Works closely with upper management (CEO, VPs). • Concept Development for the various branches; manages projects from conception to implementation. . • Develops the marketing language and strategy of the bank, design of bank devices, and branch space. • Responsible for the design of new branches, and transformation of existing branches. Show less