Experience

UCCA
• China
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee
• 项目经理

  • Jun 2018 - Present


泰康保险集团

• China
• Insurance
• 1 - 100 Employee

• Supervisor of Development | Taikang Space

  • May 2016 - May 2017

  Taikang Space is a non-profit art institution devoted to the collection, exhibition, research, and promotion of Chinese contemporary art. It was founded by Taikang Life Insurance Co., Ltd. in 2003, and has received long-term support from the company. In 2009, Taikang Space relocated from the 798 Art District to Caochangdi, an art village in northeast Beijing, where it remains today. Over the course of more than ten years of operation, Taking Space has gradually developed its academic concept: under the rubric of “retrospection and encouragement”, it aims to investigate past material from an art-historical perspective, while maintaining a simultaneous concern with nuanced art practices that point towards the future. As a platform for knowledge production and sharing, Taikang Space also presents its artistic evaluations to the public to made a consistent and significant contribution to the on-going development of the arts ecosystem and the expanding global impact of Chinese contemporary art. Show less



BlueFocus Communication Group

• China
• Advertising Services
• 1 - 100 Employee

• Content Director

  • Feb 2013 - Aug 2015

  Job description: • Digital communication strategy: Digital marketing trend and new media analysis, consumer insight analysis, communication strategy and creative initiative develop. • Social media content management: social content strategy and social media executive plan, creative brief and executive management. • New business: lead new pitch of the social media and creative content. Clients: Auto industry/ VOLKSWAGEN: • provide retainer service of social media communication for Volkswagen brand, including Volkswagen social media strategy, yearly roadmap, monthly campaign, daily social communication execution. • big campaign management and execution, like Volkswagen XL1 China launch and celebrity test drive. • ePR service: established Volkswagen brand digital magazine published on apple store. INFINITI: • social media content creation and execution of the TV documentary • social media content creation and execution of the famous network talk show SKODA: Weibo and Wechat content plan and execution. FMCG/ COFCO GREAT WALL WINE; REDBULL. Daily home/ RECKITT BENCKISER: DETTOL; VEET; DUREX; FINISH. Fashion/ CITIZEN; DKNY. Show less



Phluency

• Advertising Services
• 1 - 100 Employee

• Associate Planning Director

  • Apr 2009 - Apr 2012

  Planning team lead. - Pitch lead: Brief understanding, market analysis and consumer insight finding, strategy development, communication plan, presentation. - Key account maintain: Digital communication strategy& roadmap, campaign idea generate, website strategy, ePR strategitic contents plan. - Digital consulting: Digital industry watching and explore new communication initiatives. - Company internal training: case study sharing, methodology and PPT skills training. Planning team lead. - Pitch lead: Brief understanding, market analysis and consumer insight finding, strategy development, communication plan, presentation. - Key account maintain: Digital communication strategy& roadmap, campaign idea generate, website strategy, ePR strategitic contents plan. - Digital consulting: Digital industry watching and explore new communication initiatives. - Company internal training: case study sharing, methodology and PPT skills training.



TBWA

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • May 2007 - Apr 2009

  Main clients: • MARS: Pet food (Whiskas and Pedigree ) • CHINA UNICOM Job description: • Daily maintenance: the key contact of client interface, client relationship maintenance; • Creative management: Creative brief, quotation, production and time management; • Project management: TV commercial and Key Visual launch; Product package re-design. • Planning: Brand understanding, consumer research and competitor analysis; Main clients: • MARS: Pet food (Whiskas and Pedigree ) • CHINA UNICOM Job description: • Daily maintenance: the key contact of client interface, client relationship maintenance; • Creative management: Creative brief, quotation, production and time management; • Project management: TV commercial and Key Visual launch; Product package re-design. • Planning: Brand understanding, consumer research and competitor analysis;



Publicis Dialog

• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Jan 2006 - May 2007

  Job description: • Take charge in the campaign proposal and part of event execution; • Client maintenance and daily communication; Key project: • KRAFT FOOD: Nationwide in-store promotion • SAMSUNG: PC nationwide roadshow • SK CYWORLD: Campus event • LINING: iRUN launch event Job description: • Take charge in the campaign proposal and part of event execution; • Client maintenance and daily communication; Key project: • KRAFT FOOD: Nationwide in-store promotion • SAMSUNG: PC nationwide roadshow • SK CYWORLD: Campus event • LINING: iRUN launch event