Shirley Everton
Sponsorship Manager at KidsCan Charitable Trust- Claim this Profile
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Bio
Mike Loftus
Shirley is a very capable and professional senior marketing manager. At AMP, she managed the AMP Scholarship programme, including all marketing, event, logistics and social media elements; as well as Executive Producing the 'Dare to Dream' television series, a documentary series featuring AMP Scholarship recipients. All elements were managed efficiently and with passion for her role. I would recommend Shirley for any significant marketing role, given her broad expertise, attitude and strong track record of delivery.
Byron Madigan
I had the pleasure of working closely with Shirley during my time at AMP on the AMP Scholarships programme. As the marketing lead on this project, Shirley was instrumental in bringing together all the elements under a highly pressured environment with tight deadlines. Shirley's attention to detail was highly valued when it came to testing digital elements during campaign period, this involved copy writing and providing content for eDM sends, website and social. A passionate marketer who's open to new ideas and ways of working. I would be happy to recommend Shirley for any team lucky enough to have her.
Mike Loftus
Shirley is a very capable and professional senior marketing manager. At AMP, she managed the AMP Scholarship programme, including all marketing, event, logistics and social media elements; as well as Executive Producing the 'Dare to Dream' television series, a documentary series featuring AMP Scholarship recipients. All elements were managed efficiently and with passion for her role. I would recommend Shirley for any significant marketing role, given her broad expertise, attitude and strong track record of delivery.
Byron Madigan
I had the pleasure of working closely with Shirley during my time at AMP on the AMP Scholarships programme. As the marketing lead on this project, Shirley was instrumental in bringing together all the elements under a highly pressured environment with tight deadlines. Shirley's attention to detail was highly valued when it came to testing digital elements during campaign period, this involved copy writing and providing content for eDM sends, website and social. A passionate marketer who's open to new ideas and ways of working. I would be happy to recommend Shirley for any team lucky enough to have her.
Mike Loftus
Shirley is a very capable and professional senior marketing manager. At AMP, she managed the AMP Scholarship programme, including all marketing, event, logistics and social media elements; as well as Executive Producing the 'Dare to Dream' television series, a documentary series featuring AMP Scholarship recipients. All elements were managed efficiently and with passion for her role. I would recommend Shirley for any significant marketing role, given her broad expertise, attitude and strong track record of delivery.
Byron Madigan
I had the pleasure of working closely with Shirley during my time at AMP on the AMP Scholarships programme. As the marketing lead on this project, Shirley was instrumental in bringing together all the elements under a highly pressured environment with tight deadlines. Shirley's attention to detail was highly valued when it came to testing digital elements during campaign period, this involved copy writing and providing content for eDM sends, website and social. A passionate marketer who's open to new ideas and ways of working. I would be happy to recommend Shirley for any team lucky enough to have her.
Mike Loftus
Shirley is a very capable and professional senior marketing manager. At AMP, she managed the AMP Scholarship programme, including all marketing, event, logistics and social media elements; as well as Executive Producing the 'Dare to Dream' television series, a documentary series featuring AMP Scholarship recipients. All elements were managed efficiently and with passion for her role. I would recommend Shirley for any significant marketing role, given her broad expertise, attitude and strong track record of delivery.
Byron Madigan
I had the pleasure of working closely with Shirley during my time at AMP on the AMP Scholarships programme. As the marketing lead on this project, Shirley was instrumental in bringing together all the elements under a highly pressured environment with tight deadlines. Shirley's attention to detail was highly valued when it came to testing digital elements during campaign period, this involved copy writing and providing content for eDM sends, website and social. A passionate marketer who's open to new ideas and ways of working. I would be happy to recommend Shirley for any team lucky enough to have her.
Experience
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KidsCan Charitable Trust
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New Zealand
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Non-profit Organizations
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1 - 100 Employee
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Sponsorship Manager
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Jul 2017 - Present
Responsible for the acquisition and retention strategies of KidsCan's corporate partnerships. Managing and leveraging a diverse range of key partnerships including KidsCan's Principal Partnership with Meridian Energy. Leading a team of 3 to encourage more New Zealand businesses to join KidsCan's mission to help get more Kiwi kids to school in a position to learn. Key Responsibilities: - Manage a team of three to develop sustainable revenue growth across major donors and corporate partnerships. - Developing and implementing KidsCan's Partnership Growth Strategy, ensuring strong forecasting of revenue growth and delivering against targets. - Building and growing strong relationships with existing partners and cultivating new partnerships. - Overseeing the delivery of key sponsorship leverage activity and benefits to KidsCan partners, working closely with key internal and external stakeholders. - Managing a new nationwide volunteering initiative for key partner, ASB Bank.
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AMP New Zealand
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New Zealand
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Financial Services
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100 - 200 Employee
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Senior Marketing Manager - Sponsorship
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Jan 2015 - Jun 2017
Managed AMP's flagship community programme, the AMP Scholarships. A community impact programme to help young Kiwis to achieve their dreams. Key responsibilities included developing a strategic sponsorship leverage and communication plan to engage both internal and external stakeholders. Achievements: - initiated and project managed AMP's first documentary for the AMP Scholarships, Dare to Dream. A six series of 30 minute documentaries following the journeys of six inspiring young New Zealanders as they went about their lives to achieve their dreams. - grew scholarship applications by over 100%. - initiated and project managed a new digital application platform for the programme. - developed acquisition and retention plans to further grow the programme. https://www.tvnz.co.nz/shows/dare-to-dream/episodes
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ASB Bank
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New Zealand
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Banking
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700 & Above Employee
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Community & Sponsorship Manager, Marketing
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Aug 2012 - Jan 2015
Managed flagship sponsorships for ASB including the ASB Classic, St John, Ronald McDonald House, EY Entrepreneur of the Year and Coastguard. Managed flagship sponsorships for ASB including the ASB Classic, St John, Ronald McDonald House, EY Entrepreneur of the Year and Coastguard.
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Auckland Transport
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New Zealand
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Government Administration
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700 & Above Employee
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Marketing Campaigns Advisor (Contract)
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Jun 2012 - Aug 2012
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Oxfam
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Campaigns & Advocacy
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Jan 2010 - Jun 2012
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The Umbrella Foundation, Kathmandu, Nepal
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Kathmandu, Nepal
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Volunteer
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Jul 2009 - Sep 2009
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Merrion Investment Managers
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Dublin, Ireland
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Marketing Manager
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Jan 2005 - Apr 2009
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Project Manager (Contract), Communications
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Sep 2004 - Dec 2004
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bp
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United Kingdom
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Oil and Gas
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700 & Above Employee
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Marketing Communications
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Sep 2002 - Dec 2004
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Education
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1997 - 1999
University of Canterbury
Bachelor of Business Administration, Marketing -
2011 - 2011
University of Auckland
Certificate, Event Planning and Management -
2008 - 2008
Communications and Management Institute, Dublin, Ireland
Certificate, Public Relations
Community
