Shirley Ang
Client Services Director at Ward6 Singapore- Claim this Profile
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Bio
Pei Ling Ho
Shirley is dependable to a fault, it's a wonderful thing. In an industry that depends on passionate individuals who go above and beyond the call of duty, I've always fondly remembered how Shirley never allowed silos to dictate job portfolios, but works in collaboration with the creative team to make the work great, and true integration possible.
Pei Ling Ho
Shirley is dependable to a fault, it's a wonderful thing. In an industry that depends on passionate individuals who go above and beyond the call of duty, I've always fondly remembered how Shirley never allowed silos to dictate job portfolios, but works in collaboration with the creative team to make the work great, and true integration possible.
Pei Ling Ho
Shirley is dependable to a fault, it's a wonderful thing. In an industry that depends on passionate individuals who go above and beyond the call of duty, I've always fondly remembered how Shirley never allowed silos to dictate job portfolios, but works in collaboration with the creative team to make the work great, and true integration possible.
Pei Ling Ho
Shirley is dependable to a fault, it's a wonderful thing. In an industry that depends on passionate individuals who go above and beyond the call of duty, I've always fondly remembered how Shirley never allowed silos to dictate job portfolios, but works in collaboration with the creative team to make the work great, and true integration possible.
Credentials
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Digital Marketing
Squared OnlineNov, 2021- Nov, 2024
Experience
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Ward6 Singapore
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Singapore
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Advertising Services
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1 - 100 Employee
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Client Services Director
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May 2022 - Present
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AMICULUM Digital
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United Kingdom
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Digital Healthcare Specialist
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Mar 2022 - Apr 2022
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Ward6 Singapore
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Singapore
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Advertising Services
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1 - 100 Employee
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Account Director
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Jan 2021 - Feb 2022
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Associate Account Director
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Jul 2019 - Dec 2020
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Senior Account Manager
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Mar 2018 - Jun 2019
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Ogilvy Health
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United States
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Advertising Services
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500 - 600 Employee
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Senior Account Manager
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Mar 2016 - Mar 2018
• Responsible for driving out-of-scope businesses, profitability and team excellence • Global hub professional marketing operational account-lead for the GlaxoSmithKline pain relief category business, Panadol • Account-lead for projects with Pfizer (Oncology - NSCLC) and Menarini (Andrology) • Participated in workshops and strategic planning sessions • Expert representative in roundtable team collaborations • Responsible for development of communication and creative assets for patients and healthcare professionals
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MullenLowe Group
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United Kingdom
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Advertising Services
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500 - 600 Employee
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Senior Account Manager
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Apr 2014 - Feb 2016
• Key operational lead on the FrieslandCampina account • Managed creative development of campaign ideas and research stimulus • Responsible for the product innovation integrated campaign launch of YoMost in Vietnam • Responsible for the brand and product launch of the Optimel, an adult nutrition milk powder, in Hong Kong and Macau • Key operational lead on the FrieslandCampina account • Managed creative development of campaign ideas and research stimulus • Responsible for the product innovation integrated campaign launch of YoMost in Vietnam • Responsible for the brand and product launch of the Optimel, an adult nutrition milk powder, in Hong Kong and Macau
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Regional Senior Account Manager
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Jan 2013 - Sep 2013
• Regional account-lead for the Nutrition business, managing Horlicks and Ribena• Local account-lead for the Oral Health (Sensodyne, Pronamel and Polident) and Nutrition (Ribena and Horlicks) businesses• Responsible for profitability of local businesses• Mentored a team of two• Instrumental in developing and launching the following key campaigns:- Sensodyne Barrier Busting Campaign (2013)- Polident Proxy Campaign SG & MY (2013)
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Account Manager
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Jul 2011 - Dec 2012
• Local account-lead for the Oral Health (Sensodyne, Pronamel and Polident) and Nutrition (Ribena and Horlicks) businesses• Responsible for profitability of local businesses• One of the five finalists for the 2012 Young Professional of the Year Award presented by the Institute of Advertising, Hall of Fame• Mentored a team of two• Instrumental in developing and launching the following key campaigns:- Sensodyne Dentist Pledge and Activation (2012)- Polident Talentime (2012)
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Publicis Groupe Singapore
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Singapore
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Mar 2010 - Jul 2011
• Managed the Citibank Singapore and BMW accounts • Provided support to BMW's digital CRM efforts • Responsible for account profitability and revenue billings • Mentored a team of one • Managed the Citibank Singapore and BMW accounts • Provided support to BMW's digital CRM efforts • Responsible for account profitability and revenue billings • Mentored a team of one
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Account Executive
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Nov 2007 - Jan 2010
• Involved in the entire process of campaign delivery from strategy and concept development to execution of ATL and BTL work • Championed over 7 campaigns independently in a year • Supported the team where required • In-depth involvement in mystery shopper programme and collation and analysis of post campaign consumer sentiments, campaign effectiveness and in-store service quality • Took on full responsibility for competitive analysis • Involved in the entire process of campaign delivery from strategy and concept development to execution of ATL and BTL work • Championed over 7 campaigns independently in a year • Supported the team where required • In-depth involvement in mystery shopper programme and collation and analysis of post campaign consumer sentiments, campaign effectiveness and in-store service quality • Took on full responsibility for competitive analysis
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Account Executive
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Mar 2007 - Nov 2007
• Looked after the Orchard Turn Developments, Cerebos and Malaysia Dairy Industries businesses • Involved in creative development of campaign ideas as well as adaptation of existing assets • Looked after the Orchard Turn Developments, Cerebos and Malaysia Dairy Industries businesses • Involved in creative development of campaign ideas as well as adaptation of existing assets
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Planet Ads & Design P/L
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Singapore
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jun 2006 - Jan 2007
• Worked on the Carrefour account which was heavily driven by tactical marketing • Main responsibility was to look after weekly tactical print and BTL work - usually given four-day turnaround, inclusive of product shoots • Key liaison for tactical efforts - managed over 20 clients and stakeholders • Worked on the Carrefour account which was heavily driven by tactical marketing • Main responsibility was to look after weekly tactical print and BTL work - usually given four-day turnaround, inclusive of product shoots • Key liaison for tactical efforts - managed over 20 clients and stakeholders
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Education
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RMIT University
Bachelor of Business Administration (BBA), Marketing -
Singapore Polytechnic
Diploma in Business Administration, Marketing