Shirin Yusof
Specialist - Marketing & Member Engagement at National Trades Union Congress (NTUC)- Claim this Profile
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English Full professional proficiency
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Malay Limited working proficiency
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Mandarin Limited working proficiency
Topline Score
Bio
Credentials
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Advanced Certificate in Career Development Facilitation (ACCDF)
Institute of Adult Learning -
WSQ Advanced Certificate in Training and Assessment (ACTA)
Institute of Adult Learning
Experience
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National Trades Union Congress (NTUC)
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Singapore
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Non-profit Organizations
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400 - 500 Employee
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Specialist - Marketing & Member Engagement
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Jan 2019 - Present
Product Management and Partnership • Develop product proposition, initiatives and campaigns to support Membership growth and Engagement to achieve KPI• Acquiring new partnerships with merchants that align with Membership overall plan and cater to target segment needs to bring more savings to Union members• Support the workforce limbs plans and key initiatives to boost membership figures and engagement through merchant sponsorship• Liaise with internal stakeholders and external vendors/ merchant partners to ensure timely delivery of programmes and campaigns• Track KPIs as well as progress of programmes and campaigns and evaluate effectiveness of partners and programme performance for optimized results• Support strategic project leads to develop unique product that drive family membership Show less
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Specialist - Product Development
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Mar 2018 - Dec 2018
• Designed and implemented a career workshop utilizing various career tools, for NTUC’s U PME Centre clients and piloted internally as an employee engagement tool. • Worked closely with NTUC’s U PME Centre to facilitate the self-discovery workshop and recommended improvements for experience of learners. • Developed and executed Fintech Learning Circle for the graduates of Singapore Fintech Association’s Fintech Talent Programme as an acquisition & retention tool. • Conducted the Fintech Learning Circle to develop and provide positive impact on learners’ in pursuing a fintech career which benefitted 20 PMEs. • Assisted in strategic planning for NTUC membership’s Customer Experience Project, re-looking and re-designing the customer experience of NTUC products. • Provided administration and logistical support in Member 4.0 Project with management that identified gaps and create the value proposition of NTUC’s services and network. Show less
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Consultant - U PME Centre
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Mar 2014 - Feb 2018
U PME Centre was set up by the National Trades Union Congress to serve and advance the interests of Professionals, Managers and Executives (PMEs) through our 4 value propositions of Protection, Progression, Placement and Privileges. U PME Centre is a One Stop Advisory Centre for Professionals, Managers & ExecutivesWe provide PMEs with workplace, career and professional development advisory services.• Researching, producing and implementing programmes such as Industry Talks and Career Fairs that enhances the employability skills of Professionals, Managers & Executives. • Providing career coaching and job search assistance to PMEs to have clarity in their career decision-making process.• Reviewing PMEs resumes, cover letters and providing advice for improvement to best facilitate their job search. • Assisting PMEs in researching career paths and providing resume referrals to job openings. Show less
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Education
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2011 - 2013
James Cook University
Bachelor's degree, Marketing & Entrepreneurship
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