Experience

Georgia Health Information Network (GaHIN)

• United States
• Public Health
• 1 - 100 Employee

• Director of Marketing and Outreach

  • Feb 2018 - Present

  Director of Marketing and Outreach Georgia Health Information Network (HIE) 12/2017-Present • Crafts key messages to engage with providers and patients consistently across all channels • Developed and lead direct engagement program for industry conferences, round tables, and town halls (virtual and in-person) • Secured $84,000 grant through GA Department of Health for research on undiagnosed hypertension patients • Recruitment of the 2 largest healthcare systems in GA • Communication and Engagement analysis between client users at all levels (Administration, Providers, Patients) • Leverage sound judgement and influence to ensure the use of best practices and vision specific workflows • Evaluate client user proficiency on-site and resolve training and configuration related issues that arise during onboarding process, increasing utilization to 100% • Build, manage, and configure multiple implementation projects for clients simultaneously Show less



Merced County Office of Education

• United States
• Education Management
• 400 - 500 Employee

• Program Director of Adult Literacy

  • Nov 2015 - Dec 2017

  • Defined and managed budgets of over $300,000 • Supervised 136 people at eight branch locations- 16 paid literacy staff employees and 120 volunteers • Increased recruitment of volunteer tutors by 41% resulting in an 60% growth of state grant funding • Reduced inventory cost by $10,000 by controlled purchasing of books and supplies and inventory maintenance • Established and evaluated procedures to meet program objectives, and served as point-of-contact with other agencies to meet goals • Designed relevant educational trainings and presentations for staff, tutors and learners, and stakeholders • Increased employee productivity through innovative training initiatives and employee engagement Show less



Calysto Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Coordinator

  • Jul 2015 - Oct 2015

  Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Strategic Consulting, including business plan & sales strategy development. Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Strategic Consulting, including business plan & sales strategy development. Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.



Georgia Department of Community Health

• United States
• Government Administration
• 300 - 400 Employee

• Marketing Analyst

  • Aug 2013 - Aug 2015

  • Coordinate electronic dissemination of information within the organization and through the internal intranet and World-Wide Web • Provided technical support in implementing a statewide health information exchange network • Develop and implement communications plans, tools, and methods used to increase awareness and support for organization’s image internally and externally • Launch national campaign leading to a 27% increase in enrollment for a nation-wide federal program • Act as a subject matter expert and spokesperson for the Georgia Medicaid EHR Incentive Program Show less



Printafix

• Printing
• 1 - 100 Employee

• Strategic Branding Consultant

  • Jun 2012 - Jan 2013

  •Solicited businesses and individuals for printing and design work resulting in 25% increase in number of clients and 12% increase in average receipt •Consulted with customers to create media plans to optimize the effectiveness of campaigns and target end-users •Partnered with customers and suppliers to design and create online and print media to align with strategic initiatives •Provided graphic design work and strategic planning using Adobe Design Suite and Adobe Analytics •Solicited businesses and individuals for printing and design work resulting in 25% increase in number of clients and 12% increase in average receipt •Consulted with customers to create media plans to optimize the effectiveness of campaigns and target end-users •Partnered with customers and suppliers to design and create online and print media to align with strategic initiatives •Provided graphic design work and strategic planning using Adobe Design Suite and Adobe Analytics

• Intern

  • May 2012 - Aug 2012

  Provided direction and content development for State marketing vendor’s on a $1.2 million dollar marketing campaign Composed website content for two state websites including concept development and web formatting and design Reviewed web wire frames and contributed recommendations to state marketing vendor Created public relations and marketing materials including press releases, excel spreadsheets, etc. Collaborated with medical facilities on social media writing for Facebook, Twitter, and Linkdin accounts. Show less



Printafix Atlanta

• Public Relations Representative

  • Jun 2011 - Aug 2012

  Solicited businesses and individuals for printing and design work resulting in 12% increase in dollar value of services and 24% increase in number of clients over a three month period. Provided graphic design work and content writing for clients and major event Solicited businesses and individuals for printing and design work resulting in 12% increase in dollar value of services and 24% increase in number of clients over a three month period. Provided graphic design work and content writing for clients and major event