Marketing Coordinator

• Aug 2022 - Present

Marketing Executive

• Jan 2020 - Jul 2022

Production Assistant

• Sep 2019 - Dec 2019

Following General Manufacturing practices (GMP) Following Procedures specific to the Department. Hitting production room targets daily and meeting deadlines Quality Control –making sure the product being put out is to the best of quality to my knowledge. Working as part of a team, with cooperation and proper communication. Pressing, pouring, filling and hand forming products Labelling and wrapping products Using machinery / computer / printer and other equipment involved in production Packing finished product correctly into boxes to prevent damage, building & wrapping pallets Accurate record keeping of what was made or packed within the department Attention to detail to create consistent high quality product

Retail Store Operative

• Apr 2019 - Aug 2019

Contribute to team efforts by selling products to customers. Open and maintain customer accounts by recording account information. Resolve product or service problems by clarifying the customer's complaint and providing the best solution to solve the problem. Provide accurate, valid and complete information by using the right methods/tools. Manage large amounts of incoming phone calls. Assist with the placement of orders, refunds, or exchanges. Inform customers of deals and promotions. Handle changes in policies or renewals. Sign up customers for the Loyalty Program for customer retention.

Brand Manager

• Dec 2016 - Mar 2019

Miracle Tea and Spices Co is a 3rd generation Indian producer and exporter of high quality organic teas, spices, and flavoured herbal tea blends. My role as the Brand Manager was to research, design, plan, and execute the marketing strategy for the launch of the T-Tales range of flavoured teas across India. Key Responsibilities and Achievements: • Conducted surveys and market research, to gain an intimate understanding of consumer needs and available market opportunities, then wrote, planned, implemented, and reviewed, a marketing plan for the T-Tales range launch within my first 6 months in the company. • Worked with the external creative team to conceptualise and develop the product packaging and promotional advertising materials - including posters and leaflets - for each variety of tea. • Created relationships with various ecommerce web portals - including Amazon India, Bofy, Lovely Lifestyle, and Greenobazaar - to introduce and list for sale all T-Tales products. • Collaborated with an independent digital advertising agency to create and manage digital content for the T-Tales website, Facebook, and Instagram accounts. • Booked and ran tea-tasting events at high-end cafes and private clubs to attract specific consumers. • Organised brand representation and participation in international trade exhibitions including BIOFACH (Germany), Fancy Food Show (USA), and Foodex (Japan). • Communicated with international buyers to customise their orders based on their individual requirements. • Assisted with the organisation of the first Jalinga Tea Run, the first half marathon in a tea estate in India, to promote and align the brand with health-conscious consumers.

Senior Brand Executive

• Aug 2014 - Nov 2016

Emami Limited is one of the leading personal and healthcare businesses in India, with worldwide operations and a portfolio of over 300 products - many of them trusted household brand names. As the Senior Brand Executive for the SHE and Diamond Shine product lines, I was tasked with being part of the team responsible for reviving the SHE Comfort sanitary napkins range in the Indian market and launching the new Diamond Shine Crème Hair Colour brand in India. Key Responsibilities and Achievements: •Conducted surveys and market research, to gain an intimate understanding of consumer needs and market opportunities. •Assisted in the concept and product development and pricing strategy. •Worked with the external creative team to conceptualize and develop the product packaging and promotional advertising materials - including posters and leaflets. •Helped in the design, execution, and analysis of below-the-line activities for the brands SHE and Diamond Shine. This included test market projects for areas having high category sales. •Conducted successful pilot campaigns in schools, colleges, and other institutions about awareness of female hygiene and sanitary napkins in tier two cities across India. Test market projects included home-to-home sales, seminars, and specific training to select consumers. •Conducted monthly analysis of sales (primary, secondary and tertiary) to understand the effectiveness of our targeted marketing campaigns and decide on sales targets and other marketing strategies in collaboration with the sales team. •Conducted monthly analysis of research data (AC Nielsen and IMRB) to understand market construct. •Collaborated with independent agencies for the development of TV commercials and other digital videos to promote and align the brand with target consumers during various projects.

Asst Manager

• Apr 2014 - Aug 2014

Capital Photo Service Pvt. Ltd. is a pioneer in sales and distribution of photographic products in eastern India. Since 2004, CPS has been the exclusive distributor for Canon Cameras in Eastern India and has been Canon’s biggest revenue partner in India. CPS ventured into retail as Camarena, in late 2009 and has over 50 stores in various retail formats across India. As an Assistant Brand Manager, I was tasked with developing the brand “CAMARENA” as a one stop solution retail store for photography. Key Responsibilities and Achievements: •Worked closely with a creative agency for conceptualizing and designing of the stores and promotional advertising material for various ad campaigns. •Worked closely with leading newspapers - The Telegraph and The Times of India to ensure proper visibility of the brand and coverage of various events of the brand. •Worked closely with top management to establish the ‘CAMARENA Photography Academy’, to provide workshops and discussions for amateur photography enthusiasts at various locations across the country. •Organised various photography workshops & photo walks of the CAMARENA Academy conducted from a dedicated area within the stores. This included designing the ACADEMY area, streamlining the process of registration, and ensuring repeat clientele

Brand Executive

• Apr 2011 - Aug 2013

Unicharm Corporation is a Japanese company that manufactures disposable hygiene products and household cleaning products. Core product lines includediapers for babies and adult incontinence, feminine hygiene products, and pet care products. As the Brand Executive for the feminine care product line, I was part of the team responsible for launching the new Sofy Sidewalls brand in India. Key Responsibilities and Achievements: •Successfully engaged in consumer and market research for packaging, TVC development, and new product development, in various cities across India (Delhi, Mumbai, Bangalore, and Kolkata). •Developed and analysed creative content for the brand. Worked with various agencies and vendors to ensure best rates for the production and copy for all advertising collateral (posters, leaflets, and other promotional materials). •Conducted monthly analysis of sales (primary, secondary, and tertiary) to understand the effectiveness of our targeted marketing campaigns and decide on sales targets and other marketing strategies in collaboration with the sales team. •Conducted monthly analysis of research data (AC Nielsen and IMRB) to understand market construct. •Engaged in the new product development stage of a low cost sanitary napkin for the rural market. •Collaborated with independent agencies for development of TV commercials, and other digital videos, to promote and align the brand with target consumers during various projects.