Shira Gordon, CMP, DES

at PIPSC IPFPC
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Contact Information
us****@****om
(386) 825-5501
Location
Kingston, Ontario, Canada, CA

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5.0

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Christina Nikiforuk (she/her)

I have had the great pleasure of working with Shira for over a year now. She has organized and produced a number of my webinars for PIPSC and she is by far THE MOST organized and talented person I’ve ever had the opportunity to partner with. While a consummate professional, Shira is also super easy going and fun to work with. Her outgoing and friendly personality combined with her skills serve her well and I look forward to an opportunity to work with her again!

Adriana Milla

I worked with Shira while she was Project Manager at MCI and it was an absolute pleasure! Shira has strong organizational skills, very enthusiastic and is able to manage multiple projects at the same time with tight deadlines. She is very detailed oriented while keeping a big picture scope of the whole project. I learned a lot about event management while working with her and I am sure she is would be great asset to any organization.

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Credentials

  • Certified Meeting Professional (CMP)
    Events Industry Council
    Nov, 2012
    - Oct, 2024
  • Digital Event Strategist (DES)
    PCMA
    Jul, 2020
    - Oct, 2024
  • CPR & AED
    Canadian Red Cross
    Feb, 2020
    - Oct, 2024
  • Cvent Event Management
    Cvent
    Aug, 2020
    - Oct, 2024

Experience

    • Canada
    • Government Administration
    • 1 - 100 Employee
      • Jul 2022 - Present

      • Jun 2021 - Jul 2022

      Manages PIPSC's event (Cvent) and travel systems (Concur Travel) including administration, configuration, data audits and support. As the event and travel subject matter expert, develops processes and documentation and provides ongoing training to Institute staff.Key Accomplishments:* Initiated well-attended bi weekly drop-in training sessions for staff Meeting Planners since their inception* Successfully amended the Cvent Reference Guide to reflect the newest Cvent software upgrade in a short period of time* Collaborated on numerous updates to event processes including hybrid events, travel, and health and safety protocols as it relates to the Pandemic* Provided expertise and initiative as a member of the AGM 2022 Core Team* Developed positive working relationships with the PIPSC meeting planning community Show less

      • Sep 2019 - Jun 2021

      Responsible for the administration of the PIPSC BC/Yukon office including coordinating and managing meeting/events, managing office expenditures, arranging supplier contracts and providing administrative support to the regional staff.Key Accomplishments:* Successfully coordinated and executed the region's largest yearly event (Steward Council) shortly after being hired* Adapted quickly to changes in organization processes including learning new event management (Cvent), travel and expense (Concur) and virtual meeting (Zoom) software in a short period of time* Pivoted to virtual events and successfully executed numerous webinars and virtual training sessions for members Show less

    • Marketing Services
    • 1 - 100 Employee
    • Project Manager
      • Nov 2018 - Aug 2019

      Planning and delivering conferences for association clientele. Managing all areas of congress management including project timelines, client communication, meeting minutes, food & beverage, sponsor, budget & supplier management, venue logistics, transportation, staffing and post event reporting. Key Accomplishments: * Successfully delivered a 500+ person conference (Canadian Obesity Summit) on schedule and on budget within 5 months of employment Planning and delivering conferences for association clientele. Managing all areas of congress management including project timelines, client communication, meeting minutes, food & beverage, sponsor, budget & supplier management, venue logistics, transportation, staffing and post event reporting. Key Accomplishments: * Successfully delivered a 500+ person conference (Canadian Obesity Summit) on schedule and on budget within 5 months of employment

    • Construction
    • 500 - 600 Employee
    • Office/Marketing & Event Administrator
      • Nov 2017 - Nov 2018

      Providing administrative, marketing and event support to the BC office which includes coordinating office meetings and corporate & business development events, assisting with marketing and construction project proposals and managing office equipment and facility needs. Key Accomplishments: * Managed and executed the annual Client Appreciation Event with over 100 people in attendance and received overwhelming positive feedback from both colleagues and clients * Successfully organized a Stuart Olson Trade Appreciation Event and raised $9000 for BC Children's Hospital Foundation Show less

    • Canada
    • Events Services
    • 1 - 100 Employee
    • Director, JPdL West
      • Feb 2017 - Nov 2017

      Managed all aspects of the JPdL West division including sales, marketing and event operations. Oversaw development and execution of a results-focused sales and marketing plan. Developed appealing, accurate and profitable event proposals. Successfully executed event program operations that consistently exceeded clients’ expectations. Other responsibilities included developing relationships with key industry partners and suppliers and demonstrating leadership and mentorship with on-site and contract staff. Key Accomplishments: * Successfully secured 6 contracts and executed 2 programs within 6 months of being employed * Developed strong relationships with key suppliers in Western Canada Show less

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Manager of Conferences and Meetings
      • Jan 2015 - Nov 2016

      Oversaw all aspects of medical and scientific association conferences and meetings. Prepared bid proposals and negotiating contracts for all conference services. Managed conference budgets, tradeshows, food and beverage requirements, room logistics, housing and social events. Built, maintained and managed partnerships with suppliers and sponsors. Supervised and managed conferences on-site to ensure smooth execution. Provided detailed invoice reconciliation, financial reporting and conference evaluation summaries. Key Accomplishments: * Managed various conference services budgets of up to $300,000 and ensured all costs were kept within targets * Successfully organized two conference gala events within a short time frame – one of which was claimed as the ‘best gala to date’ * Executed a conference with record breaking attendance and received glowing feedback from the client within the first 3 months of being hired Show less

    • Canada
    • Research Services
    • 400 - 500 Employee
      • Jun 2013 - Jan 2015

      Managing well-organized academic conferences from conception to completion. Overseeing all aspects of conferences including online registration, website development, budgets, timelines, speakers, sponsorship and conference staff. Researching and recommending conference venues. Negotiating with suppliers and reviewing contracts. Effectively communicating with stakeholders, academics and researchers. Providing on-site event supervision. Creating detailed post-conference reports. Key Accomplishments:* Researched and selected a project management software for the conference services department* Effectively managed multiple conference budgets (over $200,000)* Provided guidance and mentorship to conference support staff Show less

      • Sep 2011 - Jun 2013

      Supported the planning and delivery of successful academic conferences and internal events. Prepared event documentation including critical paths, production schedules and post-event reports. Negotiated with suppliers of services. Supported the management of budgets, event registration systems, volunteers, speakers and post-event reports. Provided on-site event support.Key Accomplishments:* Researched and selected a time tracking software for the conference services department* Successfully supported the organization of conferences and internal events with over 500 attendees* Supervised and trained on-site event staff and volunteers Show less

    • Wedding Day Assistant (Part Time)
      • 2011 - 2013

      Provided a number of wedding day support duties which included assisting and greeting guests, setup and teardown. Provided a number of wedding day support duties which included assisting and greeting guests, setup and teardown.

    • Events Services
    • 1 - 100 Employee
    • Event Manager (Volunteer)
      • Jul 2011 - Sep 2011

      Solicited and confirmed sponsors. Managed logistics and volunteers. Developed strong relationships with team members and businesses. Solicited and confirmed sponsors. Managed logistics and volunteers. Developed strong relationships with team members and businesses.

    • Canada
    • Higher Education
    • 300 - 400 Employee
    • Event Coordinator
      • May 2008 - Feb 2011

      Successfully managed and executed promotional and internal events which included a large-scale annual Game Design Expo, various open houses, guest speaking events and a cross-Canada road show. Facilitated the development of event materials on tight deadlines. Initiated improvements to event registration and logistics. Provided engaging and knowledgeable presentations to event registrants. Developed strong relationships with various departments, suppliers and industry leaders. Reviewed and analyzed all costs to ensure events were on or below budget and created detailed post-event reports. Key Accomplishments: * Acquired approximately $32,000 in sponsorship dollars for a annual Game Design Expo * Orchestrated events, with budgets of up to $40,000, that contributed to over 100 prospective students enrolling at VFS (over $3 million in tuition) * Contributed to the creation of an open house registration online database to improve efficiency * Effectively negotiated contracts with multiple venues * Managed over 50 volunteers for a number of events Show less

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Marketing & Event Associate
      • May 2007 - May 2008

      Managed events and production of marketing collateral. Planned and executed an organization-wide seasonal event and extracurricular events. Strongly supported the production and promotion of a Sutton-wide conference event with almost 200 attendees. Created compelling and creative press releases, promotional materials and Internet-based collateral that contributed to agent success. Successfully managed the production of annual and semi-annual printed publications and newsletters for agents and offices. Provided superior customer service to all clients. Performed informative presentations to Sutton members. Fostered strong relationships with agents through a public-relations role. Key Accomplishments: * Acquired over 50 community stories from Sutton agents through over-the-phone and in-person interviews * Sold advertising for agents and offices in printed publications which contributed to increased revenue * Initiated the creation of a customer relationship management software program to improve the management of Sutton member advertisement information * Researched and worked closely with a web design team to upgrade the Sutton Spirit website for better functionality Show less

    • Event Support (Temporary Assignment)
      • Jan 2007 - May 2007

      Provided event support for an event management company. Registered attendees and organized display materials at events. Liaised with various event contacts and answered event inquiries by telephone. Managed a speaker database using MS Access and auction items for silent auction events. Provided event support for an event management company. Registered attendees and organized display materials at events. Liaised with various event contacts and answered event inquiries by telephone. Managed a speaker database using MS Access and auction items for silent auction events.

    • Canada
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing & Sales / Event Coordinator
      • Aug 2004 - Sep 2006

      Initially was hired to perform marketing and sales tasks. Over time, responsibilities grew into events management after demonstrating competency. Planned and executed numerous Alive events. Heavily supported marketing projects for various departments, managed project timelines, and analyzed the effectiveness of various marketing mediums. Coordinated sales promotions for Alive products and managed the Classifieds section of Alive magazine. Developed long-lasting relationships with the sales team by communicating with them daily regarding sales reports and forecasts. Key Accomplishments: * Successfully organized a dinner gala for the creator of Alive magazine with over 100 people in attendance * Managed the Alive Awards of Excellence program and a large scale promotional tour across Canada, which led to increased company awareness and revenue * Developed strong relationships with clients and increased magazine earnings through selling a number of classified advertisements Show less

Education

  • Langara College
    Diploma, Marketing & Sales
    2002 - 2004

Community

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