Shira Shafrir
Senior Product Manager at ynet- Claim this Profile
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Bio
Credentials
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Mentoring program
Give & TechMay, 2023- Nov, 2024
Experience
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ynet
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Israel
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Online Media
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100 - 200 Employee
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Senior Product Manager
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Dec 2021 - Present
ynet+ product manager, ynet's premium paid articles for subscribers. Transport and characterization of a SAAS system that is embedded on the code of the site handling all stages of a digital subscribers and marketing offers to registered users and integration with systems via API whit complex systems. Making product decisions including characterizing needs and mapping the business processes. Knowledge of different target audiences, experience in B2C and B2B products. Works well independently and in a team, excellent human relations, motivated by taking initiative, creativity, and innovation. Experienced in managing a team of project managers. Show less
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Videa
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Financial Services
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1 - 100 Employee
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Investment Manager, product marketing manager
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May 2018 - Dec 2021
Responsibility for managing product life - planning, forecasting, developing, marketing and leading product launch activities on the site. Product management from the stages of characterization of requirements, writing a roadmap, accompanying the development processes and working with development, marketing and sales teams. Understanding customer needs and experience in managing B2B customers and B2C customers. Identify opportunities and initiate new ideas in order to provide a quality user experience. Preparation of marketing material and sales support, including writing content that motivates action and writing economic reviews on the site. Contribution to an increase in the company's revenues by about 20% during COVID19 year. Show less
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Harel Insurance & Finance
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Israel
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Insurance
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700 & Above Employee
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Corporate Client Investment Management
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Mar 2014 - May 2018
Harel Finance is a subsidiary of Harel Insurance and provides investment portfolio management services (owns mutual funds and ETFs)Management of investment portfolios for existing institutional customers (municipalities, kibbutzim, organizations from the third sector).Building portfolios, trading according to models and customer restrictions in corporate portfolios.Participation in the Investment Committee – leading presentations of progress in customer portfolios and projections subject to variations in the macro (foreign currency, competitors, etc.). Partner in decision-making on various investments (in customer portfolios).Making daily trades in trade systems in all the bank systems. Show less
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Investment Manager
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May 2010 - Mar 2014
Managing investment portfolios for existing customers.Building portfolios and trading accounts according to models, customer needs and the characteristics of targeted tastes.Building models / particular key, that includes a mix of fixed exposure to shares in choosing the extent of a particular risk.Participation in investments committee meetings and decision-making in portfolios.Daily trading in trading systems in all the bank systems
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Financial Trader
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Jul 2007 - May 2010
Making trades in securities directly for customers – buying and selling shares, bonds or funds per customer requests.
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Education
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2003 - 2006
Bar-Ilan University
Bachelor of Arts (B.A.), Logistics and Economics -
2010 - 2012
Peres Academic Center
MBA-Management and Marketing -
2020 - 2021
אקסטרא Xtra
SEO- contant writing
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