Shipto Sarkar

Search Engine Professional at International Institute of Digital Marketing™
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Contact Information
us****@****om
(386) 825-5501
Location
Montreal, Quebec, Canada, CA

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Credentials

  • Acadium Apprenticeship Completion Certificate
    Acadium
    Jan, 2022
    - Oct, 2024
  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Jun, 2021
    - Oct, 2024

Experience

  • International Institute of Digital Marketing™
    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Search Engine Professional
      • Jul 2022 - Present

      • Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns. • Track, report, and analyze website analytics and PPC initiatives and campaigns. • Optimize copy and landing pages for search engine marketing. • Perform ongoing keyword discovery, expansion, and optimization. • Research and implement search engine optimization recommendations. • Research and analyze competitor advertising links. • Develop and implement the link-building strategy. • Work with the development team to ensure SEO best practices are properly implemented on newly developed code. • Work with editorial and marketing teams to drive content creation and programming SEO. Show less

  • Acadium
    • Canada
    • E-Learning Providers
    • 100 - 200 Employee
    • Wordpress Developer
      • Nov 2021 - Jan 2022

      -Developed and maintained WordPress websites for clients, ensuring visual appeal and user-friendliness. -Conducted keyword research and executed on-page and off-page optimization techniques to improve SEO rankings. Monitored website performance using Google Analytics and Search Console, providing data-driven insights. -Assisted in the development and execution of social media campaigns across multiple platforms. -Created engaging content, managed posting schedules, and interacted with followers to foster a strong online community. -Analyzed social media analytics to track campaign performance and optimize strategies. -Demonstrated strong problem-solving skills and attention to detail in a fast-paced, collaborative environment. Show less

Education

  • Montreal College of Information Technology
    Attestation of Collegial Studies (A.E.C.) Programs, Digital Marketing
    2019 - 2021
  • Notre Dame College
    High School Diploma, Business/Commerce, General
    2014 - 2016

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