Experience

Avian WE

• India
• Public Relations and Communications Services
• 300 - 400 Employee

• Account Executive

  • Apr 2023 - Present



Adfactors PR

• India
• Public Relations and Communications Services
• 700 & Above Employee

• Account Executive

  • Feb 2022 - Jan 2023

  ◦ Monitor, review, and analyze media (traditional + digital + social) landscape for policy, industry, and sectoral developments to understand market and news trends ◦ Qualitative Research for client recommendations and identify ongoing conversations for potential reputational hazards to clients ◦ Create company-specific targeted messaging and content to effectively position client business proposition ◦ Use data driven insights to strategize and develop communication plan for Business As Usual and special marketing initiatives ◦ Media outreach + digital and social media communications via new-age media, influencer outreach, podcasts, etc. ◦ Manage and led client projects with the support of junior team ◦ Develop business opportunities for the firm and support end-to-end with NBDs ◦ Client facing role; Sectors include Education, Pet-care, and B2B Show less



APCO Worldwide

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Project Assistant

  • Dec 2020 - Jan 2022

  ◦ Curated and edited content corresponding to client’s communication activities like press releases, briefing documents, articles, talk points, social media content etc. ◦ Media outreach like press release dissemination, pitches for product reviews, interviews, authored articles, explored speakership opportunities and other client specific relevant opportunities ◦ Provided support with client’s marketing activities like product launches, social media campaigns and other events ◦ Worked on policy mandates and supported with research, planning, stakeholder mapping and engagement ◦ Managed day-to-day client related tasks and drove activities as per developed plans and marketing initiatives ◦ Made monthly and quarterly reports on metrics like share of voice, PR value, potential reach and quarterly trends ◦ Client facing role; Sectors include Consumer tech, Pharmaceutical, Government, and global mandates Show less



Socio Labs

• India
• Advertising Services
• 1 - 100 Employee

• Social Media Marketing Intern

  • Aug 2020 - Aug 2020

  - Worked on Facebook Ads, Instagram Promotions, Social Media page handles (Facebook, LinkedIn, Instagram, Twitter), and Content Writing (promotional content on social media) - Assigned with work and communication for 4 clients - Coordinated with content writers and design team. Tools used- Canva, FB Business Manager, FB Creator Studio - Worked on Facebook Ads, Instagram Promotions, Social Media page handles (Facebook, LinkedIn, Instagram, Twitter), and Content Writing (promotional content on social media) - Assigned with work and communication for 4 clients - Coordinated with content writers and design team. Tools used- Canva, FB Business Manager, FB Creator Studio



Moolya Foundation

• India
• Public Policy Offices
• 1 - 100 Employee

• Outreach & Partnership

  • Jul 2020 - Jul 2020

  - Build outreach and partner with the student college community to spread the word around about Foundation's visions and services - Strategize and post content on LinkedIn and Facebook to reach out to the online community - Created an initial first draft for the Foundation's official website - Organized online events and moderated a few of them - Build outreach and partner with the student college community to spread the word around about Foundation's visions and services - Strategize and post content on LinkedIn and Facebook to reach out to the online community - Created an initial first draft for the Foundation's official website - Organized online events and moderated a few of them



Adfactors PR

• India
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Intern

  • Jun 2019 - Jul 2019

  - A thorough analysis of the client’s businesses and their engagement with the public. - A report of the client’s industry changes was prepared weekly. - A close watch on the client’s industry, technology, government policies, and competitors was done. - PESTEL and SWOT analysis were done. - Opportunities for leveraging media for positive media engagement were worked upon. - Press Releases and responses were drafted as a spokesperson for the client. - Worked on Campaigns for clients. Show less



Teach For India

• India
• Non-profit Organizations
• 700 & Above Employee

• Volunteer

  • Aug 2017 - Sep 2017

  - Worked closely with TFI fellows. - To understand the dynamics of a classroom session and student-teacher interaction. - Work on innovative teaching solutions that enable the weak students of the class to improve. - An analysis of the diverse backgrounds of the students was performed to understand the socio-economic implications that affect learning. - Worked closely with TFI fellows. - To understand the dynamics of a classroom session and student-teacher interaction. - Work on innovative teaching solutions that enable the weak students of the class to improve. - An analysis of the diverse backgrounds of the students was performed to understand the socio-economic implications that affect learning.



Professor Sameer Mathur, IIM Lucknow

• Marketing Research Intern

  • Aug 2016 - Sep 2016

  - Went through a lot of Business Case Studies - Make notes and summarize the various business-enhancing techniques employed by companies while simultaneously contrasting these companies with their competitors - A presentation on the business analysis of Steinway and Sons and a presentation to pitch in business expansion ideas - Went through a lot of Business Case Studies - Make notes and summarize the various business-enhancing techniques employed by companies while simultaneously contrasting these companies with their competitors - A presentation on the business analysis of Steinway and Sons and a presentation to pitch in business expansion ideas



UNHAD NGO

• Delhi

• HR and Community Services

  • Jun 2016 - Jul 2016

  - Profile volunteers for the NGO. - Volunteer participation was monitored and reviewed. - Manage online presence through social media outreach (mostly Facebook) - Worked closely with the heads to overview tasks and NGO’s projects. - Profile volunteers for the NGO. - Volunteer participation was monitored and reviewed. - Manage online presence through social media outreach (mostly Facebook) - Worked closely with the heads to overview tasks and NGO’s projects.