Shipeng Li
Senior manager at 尼尔森IQ中国- Claim this Profile
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Chinese Native or bilingual proficiency
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English Full professional proficiency
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French Elementary proficiency
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韩语 Elementary proficiency
Topline Score
Bio
Experience
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尼尔森IQ中国
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China
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Information Services
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1 - 100 Employee
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Senior manager
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Apr 2022 - Present
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NielsenIQ
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United States
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Information Services
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700 & Above Employee
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Manager
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Apr 2021 - Present
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Associate Manager
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Dec 2018 - Mar 2021
-Started to pitch and successfully developed new businesses under director’s guidance-Managed and supervised a small client service team to accurately and promptly delivered 25+ projects from desktop research to qualitative to quantitative and other UA/ad-hoc studies-Continued to deliver/present complicated and customized project reports for all sorts of clients -Expanded scope to FMCG categories including personal care, food/beverage and durables and gradually picked up industry expertise especially on innovation -Maintained a professional client service on day-to-day basis and achieved a high satisfaction level -Led the concept meta-analysis for snack and beverage categories, held several events sharing regarding innovation trend and solutions to multiple clients -Conducted and successfully managed several projects as the execution and communication role via TMIC research platform which is owned by Ali Show less
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Senior Analyst
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Nov 2017 - Nov 2018
-Led the delivery of more than 10 projects and independently handle 4 of them from end to end including proposal writing, questionnaire design, data analysis, reporting, presentation and client management -Gradually became the main account contact for 3 clients including both MNC and local.-Key player in MNC OTC team and responsible for technical knowledge training -Led some global initiatives launching in China under a customized landscape-Led several BASES sharing sessions in front of both internal teams and clients Show less
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Analyst
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Nov 2016 - Nov 2017
-Acted as the leading analyst in around 10 BASES projects mainly for OTC clients-Massive data clean and processing work for both internal projects and external team such as big data for auto client-Drafted several project proposals and supported preparing pitching materials -Project design and questionnaire draft-Projected more than 10 forecasts in multiple categories and played as forecast champion
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Intern
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Oct 2014 - Apr 2015
-Seminar logistics following-up and training needs analysis -On-site seminar and event supporting -Daily office routine supporting -Event organization -Seminar logistics following-up and training needs analysis -On-site seminar and event supporting -Daily office routine supporting -Event organization
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The Ritz-Carlton Hotel Company, L.L.C.
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United States
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Hospitality
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700 & Above Employee
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Intern
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Aug 2014 - Sep 2014
Daily client service Daily client service
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Education
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University of Exeter
Master, Marketing -
Shanghai University of International Business and Economics
Bachelor’s Degree, Tourism and Travel Services Management