Shipeng Li

Senior manager at 尼尔森IQ中国
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Contact Information
us****@****om
(386) 825-5501
Location
Huangpu District, Shanghai, China, CN
Languages
  • Chinese Native or bilingual proficiency
  • English Full professional proficiency
  • French Elementary proficiency
  • 韩语 Elementary proficiency

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Experience

    • China
    • Information Services
    • 1 - 100 Employee
    • Senior manager
      • Apr 2022 - Present

    • United States
    • Information Services
    • 700 & Above Employee
    • Manager
      • Apr 2021 - Present

    • United States
    • Technology, Information and Media
    • 700 & Above Employee
    • Associate Manager
      • Dec 2018 - Mar 2021

      -Started to pitch and successfully developed new businesses under director’s guidance-Managed and supervised a small client service team to accurately and promptly delivered 25+ projects from desktop research to qualitative to quantitative and other UA/ad-hoc studies-Continued to deliver/present complicated and customized project reports for all sorts of clients -Expanded scope to FMCG categories including personal care, food/beverage and durables and gradually picked up industry expertise especially on innovation -Maintained a professional client service on day-to-day basis and achieved a high satisfaction level -Led the concept meta-analysis for snack and beverage categories, held several events sharing regarding innovation trend and solutions to multiple clients -Conducted and successfully managed several projects as the execution and communication role via TMIC research platform which is owned by Ali Show less

    • Senior Analyst
      • Nov 2017 - Nov 2018

      -Led the delivery of more than 10 projects and independently handle 4 of them from end to end including proposal writing, questionnaire design, data analysis, reporting, presentation and client management -Gradually became the main account contact for 3 clients including both MNC and local.-Key player in MNC OTC team and responsible for technical knowledge training -Led some global initiatives launching in China under a customized landscape-Led several BASES sharing sessions in front of both internal teams and clients Show less

    • Analyst
      • Nov 2016 - Nov 2017

      -Acted as the leading analyst in around 10 BASES projects mainly for OTC clients-Massive data clean and processing work for both internal projects and external team such as big data for auto client-Drafted several project proposals and supported preparing pitching materials -Project design and questionnaire draft-Projected more than 10 forecasts in multiple categories and played as forecast champion

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Intern
      • Oct 2014 - Apr 2015

      -Seminar logistics following-up and training needs analysis -On-site seminar and event supporting -Daily office routine supporting -Event organization -Seminar logistics following-up and training needs analysis -On-site seminar and event supporting -Daily office routine supporting -Event organization

    • United States
    • Hospitality
    • 700 & Above Employee
    • Intern
      • Aug 2014 - Sep 2014

      Daily client service Daily client service

Education

  • University of Exeter
    Master, Marketing
    2015 - 2016
  • Shanghai University of International Business and Economics
    Bachelor’s Degree, Tourism and Travel Services Management
    2011 - 2015

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