Shako Iosava

Head of Growth and Monetization at Skin Bliss
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Contact Information
us****@****om
(386) 825-5501
Location
Tbilisi, Georgia, GE

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5.0

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Eugenio Alongi

I have had the privilege of working with Shako for over a year now and can attest to his exceptional skills in e-commerce and product marketing, as well as his ability to lead and motivate teams. Shako's leadership style is truly remarkable. He has a unique talent for bringing out the best in his team and fostering a positive and productive work environment. One example that stands out to me is when our team was faced with a tight deadline for a major Tech product launch. Shako rallied the team, clearly communicating the goal and inspiring everyone to work together to meet the challenge. The result was a seamless launch that received rave reviews from both internal stakeholders and customers. Shako's expertise in e-commerce and product marketing is equally impressive. He has a deep understanding of online customer behavior and knows how to use data to drive sales. This, coupled with his innovative approach to marketing, has resulted in outstanding business results. Under Shako's leadership, our e-commerce sales increased by 25%, and the number of qualified leads generated through our marketing campaigns increased by 50%. This demonstrated not only Shako's marketing prowess but also his ability to drive growth and achieve measurable business outcomes. Shako is also an excellent communicator and collaborator. He works well with cross-functional teams and consistently strives to build consensus, even in the face of tight deadlines or challenging situations. He has a positive and supportive attitude, and his team members consistently comment on his ability to make work enjoyable even under pressure. In conclusion, I wholeheartedly recommend Shako. His exceptional marketing expertise, leadership skills, and ability to drive business results make him outstanding. I am glad that I shared part of my professional career with him.

Tamta Mikhelashvili

I’ve only come across a handful of people who have amazed me with their skills, professionalism, personality and positive attitude towards work. Shako was one of them. He was the first colleague I’ve ever had to manage directly and he couldn’t have made it easier for me. 3 years have passed since we’ve worked together and to this day when I look for a new team member, my scale remains to be the same: on a scale of 0 to Shako, how impactful will this hire be for the organisation and the business. If you’re seeking to hire a real talent with a great personality, I couldn’t recommend him enough!

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Experience

    • Spain
    • Cosmetics
    • 1 - 100 Employee
    • Head of Growth and Monetization
      • Sep 2023 - Present

    • Founder
      • Apr 2021 - Present

      - Founded Marketing Agency; - Sign corporate clients; - Hire and manage freelancers, and contractors; - Oversee the company PnL; - Ensure client satisfaction and project success; - Develop a pricing strategy. - Founded Marketing Agency; - Sign corporate clients; - Hire and manage freelancers, and contractors; - Oversee the company PnL; - Ensure client satisfaction and project success; - Develop a pricing strategy.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Product Marketing
      • Feb 2022 - Sep 2023

      - Define and implement a Growth strategy for SAAS B2B services for US and Canadian Market; - Develop B2B digital marketing communication strategy; - Increase web traffic & first trials; - Hire and manage a team of 4; - Launch and promote new services; - Introduce the new pricing model; - Manage e-commerce platform acquisition rate; - Define and implement a Growth strategy for SAAS B2B services for US and Canadian Market; - Develop B2B digital marketing communication strategy; - Increase web traffic & first trials; - Hire and manage a team of 4; - Launch and promote new services; - Introduce the new pricing model; - Manage e-commerce platform acquisition rate;

    • Spain
    • Consumer Services
    • 700 & Above Employee
    • Marketing Manager
      • Feb 2019 - Mar 2021

      - Launch and develop a marketing communications strategy; - Allocate and manage 7 figure marketing budget; - Set company's quarterly/yearly targets; - Set and measure clear ROI for the marketing activities; - Optimise customer acquisition cost and company PnL; - Plan and execute other revenue strategies; - Hire and manage the growth team and the agencies; - Launch activation, reactivation, and retention CRM; - Oversee PR, offline, media, and digital… Show more - Launch and develop a marketing communications strategy; - Allocate and manage 7 figure marketing budget; - Set company's quarterly/yearly targets; - Set and measure clear ROI for the marketing activities; - Optimise customer acquisition cost and company PnL; - Plan and execute other revenue strategies; - Hire and manage the growth team and the agencies; - Launch activation, reactivation, and retention CRM; - Oversee PR, offline, media, and digital communications; - Align with regional and HQ guidelines and priorities. Results: - Achieved the highest AMORU (Average Monthly Orders per Returning User) & Subscription Acquisition Rate in Glovo Global; - Delivered double-digit growth Quarter by Quarter; - Raised 1M Dollars in extra revenue by executing new partnerships; Show less - Launch and develop a marketing communications strategy; - Allocate and manage 7 figure marketing budget; - Set company's quarterly/yearly targets; - Set and measure clear ROI for the marketing activities; - Optimise customer acquisition cost and company PnL; - Plan and execute other revenue strategies; - Hire and manage the growth team and the agencies; - Launch activation, reactivation, and retention CRM; - Oversee PR, offline, media, and digital… Show more - Launch and develop a marketing communications strategy; - Allocate and manage 7 figure marketing budget; - Set company's quarterly/yearly targets; - Set and measure clear ROI for the marketing activities; - Optimise customer acquisition cost and company PnL; - Plan and execute other revenue strategies; - Hire and manage the growth team and the agencies; - Launch activation, reactivation, and retention CRM; - Oversee PR, offline, media, and digital communications; - Align with regional and HQ guidelines and priorities. Results: - Achieved the highest AMORU (Average Monthly Orders per Returning User) & Subscription Acquisition Rate in Glovo Global; - Delivered double-digit growth Quarter by Quarter; - Raised 1M Dollars in extra revenue by executing new partnerships; Show less

    • Switzerland
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Marketing Assistant
      • Sep 2017 - Jan 2019

      - Assist marketing executives; - Launch 2 major campaigns including rebranding & Adding a new SKU; - Coordinate promotional campaigns with sales activities; - Organise internal and external events; - Write and proofread the copy; - Manage the agencies; - Plan and execute consumer engagement activities. - Assist marketing executives; - Launch 2 major campaigns including rebranding & Adding a new SKU; - Coordinate promotional campaigns with sales activities; - Organise internal and external events; - Write and proofread the copy; - Manage the agencies; - Plan and execute consumer engagement activities.

    • Sales and Marketing Assistant
      • 2017 - Sep 2017

      - Research and recruit potential customers - Research and recruit potential customers

    • Georgia
    • Higher Education
    • 100 - 200 Employee
    • Marketing Manager
      • May 2017 - Aug 2017

      - Manage social media and website content; - Create marketing materials. - Conduct market research; - Organise events. - Manage social media and website content; - Create marketing materials. - Conduct market research; - Organise events.

    • Sales Executive
      • Mar 2015 - Feb 2017

      - Establish and develop customer relationships; - Achieve sales targets. - Establish and develop customer relationships; - Achieve sales targets.

Education

  • Georgian American University - GAU
    Bachelor's degree, Business Administration, major-marketing
    2012 - 2016

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