Experience

Fraser Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Media Director, Digital Specialist

  • Nov 2021 - Present

  Clients: Los Angeles Department of Water and Power (LADWP), Toyota/SiriusXM, Los Angeles County Department of Public Health (LADPH), Clean Power Alliance (CPA), Golden State Opportunity/CalEITC, and more.- Generate and implement full-funnel digital media strategies and campaigns for both awareness and direct response initiatives.- Media tracking and ROI analysis for lead generation campaigns where we met cost per acquisition goals and exceeded by 150%.- Assemble and present monthly and campaign overview performance reports to client executives and Board of Directors- Led and expanded the digital media planning/buying team, directly managing 2 members of the 4-person team- Platform buying experience in Meta Business Suite, Basis DSP, TikTok Ads Manager, LinkedIn Business Manager, Google Ads, Spotify Ads Studio, and Nextdoor.- Managed transition to in-house programmatic digital buying and optimizing. Show less

• Media Supervisor

  • Nov 2020 - Nov 2021

  Clients: First 5 California, Girl Scouts of Greater LA, LA Department of Public Health, and more.- Supervised digital media planning and buying.- Budget tracking for multi-million-dollar annual campaigns, including invoicing submission/processing and reconciliation.- Implemented A/B testing across media to make creative/platform recommendations.- Presented media plans to executive level clients and handled day-to-day media relationships with partners.

• Media Planner

  • Feb 2017 - Nov 2020

  Clients: First 5 California, California Department of Public Health,LADPH, Ontario International Airport, Nuvision Credit Union, MyOldMeds LA, and East West Bank.- Strategized and researched for upcoming campaigns based on client KPIs- Initiated and maintained all aspects of integrated media budgeting and billing- Negotiated contracts including rates and added value with media vendors- Provided updates to clients on the status of campaigns, and put together in-depth quarterly and EOC reports Show less

• Assistant Media Planner

  • Nov 2015 - Jan 2017

  Clients: LA Department of Mental Health, Mesa Water District, MarketSmith, First 5 California, and LADPH.- Trafficked all digital campaigns on third party ad server, Sizmek/GCM, and pulled weekly reporting.- Assisted in creating and presenting campaign media performance reports to clients.- Helped plan and execute print, digital (online, mobile, tablet), and outdoor media buys.- Managed the day-to-day tasks of plan implementation and optimization.



Cal Poly Athletics

• United States
• 1 - 100 Employee

• Sports Marketing Intern

  • Aug 2014 - Jun 2015

  • Directed and participated in coordinating game day promotions • Helped run social media accounts (Instagram and Twitter) • Experience in video board management and operations • Worked closely with Cal Poly’s Men and Women basketball teams • Create updated marketing plans to promote their games • Gained attendance • Improved the game-day atmosphere • Directed and participated in coordinating game day promotions • Helped run social media accounts (Instagram and Twitter) • Experience in video board management and operations • Worked closely with Cal Poly’s Men and Women basketball teams • Create updated marketing plans to promote their games • Gained attendance • Improved the game-day atmosphere



Dolphin Shirt Company

• United States

• Sales Associate

  • Jul 2014 - Dec 2014

  • Provided exceptional customer service for small retail store in Morro Bay, CA • Greeted, assisted and recommended products to customers • Handled cash and credit card transactions in accordance to POS guidelines • Stocked, restocked and managed the sales floor • Responsible for opening and/or closing the store on many occasions • Provided exceptional customer service for small retail store in Morro Bay, CA • Greeted, assisted and recommended products to customers • Handled cash and credit card transactions in accordance to POS guidelines • Stocked, restocked and managed the sales floor • Responsible for opening and/or closing the store on many occasions



University Credit Union

• United States
• Banking
• 1 - 100 Employee

• Real Estate Loan Intern

  • Jun 2013 - Aug 2013

  • Worked with the Real Estate Loan team to complete loan offers • Used multiple computer programs for online filing and databases • Learned about loans and finances at a credit union • Worked with the Real Estate Loan team to complete loan offers • Used multiple computer programs for online filing and databases • Learned about loans and finances at a credit union



Alpha Omicron Pi

• United States

• Parent's Chair

  • Jan 2013 - Jun 2013

  • Created a quarterly newsletter for parents of members • Coordinated all aspects of parents weekend • Collected addresses and sent out invitations • Planned a weekend of events within a small budget • Lead a group of girls to help with the decorations and set-up • Created a quarterly newsletter for parents of members • Coordinated all aspects of parents weekend • Collected addresses and sent out invitations • Planned a weekend of events within a small budget • Lead a group of girls to help with the decorations and set-up



Week of Welcome Cal Poly

• WOW Orientation Leader

  • Mar 2012 - Sep 2012

  • Week of Welcome is college volunteer orientation program in which each leader is given a group of 12 students to be a mentor/role model for and get them oriented with Cal Poly and the San Luis Obispo community. • 30 hours of leadership and planning training before the week • Organized and scheduled the week of events (down to every 15 minutes) • Kept group members focused and entertained during the week • Week of Welcome is college volunteer orientation program in which each leader is given a group of 12 students to be a mentor/role model for and get them oriented with Cal Poly and the San Luis Obispo community. • 30 hours of leadership and planning training before the week • Organized and scheduled the week of events (down to every 15 minutes) • Kept group members focused and entertained during the week



Kelly School of Irish Dance

• Camp Counselor

  • Aug 2011 - Aug 2012

  • The Kelly School of Irish Dance has a one week annual summer camp for children ages 4-16. This camp is full of dance, arts and crafts, swimming, picnics, and skill & strength training. • Taught different dance techniques and critiqued dancing • Created choreography for end of week performance • Created and led fun games for children to participate in • Supervised the children during camp times • The Kelly School of Irish Dance has a one week annual summer camp for children ages 4-16. This camp is full of dance, arts and crafts, swimming, picnics, and skill & strength training. • Taught different dance techniques and critiqued dancing • Created choreography for end of week performance • Created and led fun games for children to participate in • Supervised the children during camp times