Experience

Ochre LLC

• United Arab Emirates
• Design Services
• 1 - 100 Employee

• Account Management

  • Jun 2022 - Present



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Director

  • Jul 2018 - Jul 2021



Tata Sky Ltd

• India
• Entertainment Providers
• 700 & Above Employee

• • Apr 2018 - Jun 2018

  Conceptualised and executed brand campaigns enabling Tata Sky to be the leader in the DTH industryExecuted 360 media solutions for campaigns like - Daily Recharge (IPL), Missed Call (Kangana, Dhanush), Pyaar Jingalala (IPL), Family Jingalala & Max no of Channels (Amitabh Bachchan) in semi urban and rural marketsUndertook detailed post campaign analysis to understand the effectiveness of the campaign on business and brand metrics Developed marketing strategies creating new industry level benchmarks through the Missed call campaign with 3 lacs missed callsLaunched campaigns of innovative products like Daily Recharge, 4K UHD, Transfer Box leading to new industry benchmarksCo-created and executed the new brand Identity for Tata Sky including on-ground, consumer, employee and office assetsManaged engagement across various agencies on a day-to-day basis for effective delivery of projectsEnhanced engagement with ad hoc media agencies resulting in cost optimisation for high impact campaignsExecuted end to end BTL activities during launch of VAS services including pitches, negotiations and plan rolloutNurtured and managed a team of Management Trainees for the past two years Show less

• • Apr 2015 - Apr 2018

   Development of Communications and Media Execution: Spearheaded 360 degree communications for Brand Tata Sky  Point of Sale: Creation of POS as sales aid on a monthly basis – including detailed leaflets, posters  Budget Planning: Ownership of commercial process, driving budgets on SAP, tracking invoices and purchase orders on a monthly basis.

• • Sep 2014 - Apr 2015



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• • Oct 2011 - Oct 2014

  Managed key accounts like Godrej Consumer, Thomas Cook and Gitanjali Jewels delivering successful brand campaigns o Conceptualised and executed 360 media campaigns liaising with the brand marketing team of various brandso Determined client objectives on a quarterly basis and liaised with planning and creative teams to design the brand architecture o Developed solid relations with creative teams for smooth functioning of day-to-day jobs that helped achieve timelines o Ironed out contracts and agreement terms with external vendors (Production House, Celebrities), clients on project basiso Undertook brand reviews including competitive analysis, brief conceptualisation, innovation on a quarterly basis Managed a team that assisted in execution and development of communication Show less

• • Oct 2012 - May 2014

• • Oct 2011 - Dec 2012



Different Strokes - Event Management

• Mumbai Area, India

• Origin Beanstalk Creative Consultants

  • May 2010 - Oct 2011