Shiloh Barnat Goodman
Director of Digital User Experience Design at St. Jude Children's Research Hospital - ALSAC- Claim this Profile
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Bio
Credentials
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John Maeda on Design, Business, and Inclusion
LinkedInMay, 2019- Oct, 2024 -
Certified Scrum Master (CSM)
Scrum AllianceAug, 2015- Oct, 2024 -
SAFe Agilist - Leading SAFe 4.0
Scaled Agile, Inc.
Experience
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St. Jude Children's Research Hospital - ALSAC
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United States
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Philanthropic Fundraising Services
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200 - 300 Employee
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Director of Digital User Experience Design
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Jun 2018 - Present
Leading and evolving the vision, strategy, and execution of user experience design at ALSAC - St. Jude. Aligning teams and processes with strategy by connecting supporters, donors and fundraisers for mission fulfillment through engaging and inspiring digital experiences. Leading Agile user-centered design, in conjunction with enterprise partners and change agents, to connect product development and digital marketing with user needs via user research, usability testing, collaborative co-design workshops, and design thinking. Advocating for evidence-based design that balances user needs with business objectives. Leveraging personas and journey mapping to bridge user understanding across programs and teams and advocate for personalization and user value. Championing design thinking for creative problem solving and user-centered design for a consistent brand identity and user experience across all digital touch points. Ensuring usability considerations are at the forefront of product decisions. Managing, coaching and counseling UI developers, UX architects and creative digital designers responsible for building and maintaining digital products, digital marketing collateral, promotional web content and supporting applications. Facilitating collaborative, cross-functional user-centered design workshops (including current state reviews, co-design workshops, post mortem reviews, etc.), and instructing/mentoring members of your UX Design team as workshop facilitators. Leading the effort to develop, maintain and iterate design systems, UI pattern libraries and digital style guidelines across digital platforms.
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Design Thinking Instructor
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Feb 2017 - Jun 2018
Preparing future innovators to be breakthrough thinkers and problem solvers, to use design thinking within multi-disciplinary teams, to foster radical collaboration, and to tackle big projects and discover new solutions using iterative prototyping and hypothesis-driven experimentation. Collaborating with the FedEx Institute of Technology and forward-thinking civic innovation organizations to inspire and explore innovation and design thinking skills through the Memphis Innovation Bootcamp (MIB), a 3-day, intensive hands-on introduction to multiple frameworks and approaches for design thinking. More info: http://www.memphis.edu/fedex/mib/index.php
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Lokion
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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VP of User Experience (UX) Strategy
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Jun 2004 - Jun 2018
Keeper of the vision. Collaboration obsessed. User Experience Strategy and User-Centered Design advocate. Design Thinking workshop facilitator. Enterprise-level Scaled Agile UX Coach. Initiated and cultivated a thriving UX Strategy practice by growing a fabulous team of user experience professionals at Lokion to help large enterprise companies resolve complex business challenges. Introduced the region’s first dedicated digital usability lab. Ongoing successful UX Strategy service development and revenue growth with components like* Design Thinking through Design Sprints, ThinkFactory® ideation / Gamestorming® and Story Mapping workshops* Data-driven interactive customer experience journey maps and customer success metric dashboards* Creative contextual inquiry, design research and personas* Continually doing whatever it takes to efficiently design and produce valuable strategic experiences for real people.
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Rhodes College
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United States
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Higher Education
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400 - 500 Employee
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Director of Online Communications
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Jan 2002 - Apr 2004
College's first digital-dedicated manager leading all forms of digital communications across all key audiences. Applied user-centered design to successfully redesign the college's large multi-audience, multi-program academic public web sites for better usability, unified information architecture and distributed content management. Launched alumni extranet and e-learning platforms.
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LunaWeb, a ThinkDigital Company
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Production Coordinator
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Oct 2001 - Jan 2002
Managed design and development staff and processes across multiple Web-based marketing and application projects for national and regional clients. Reorganized and expanded processes to improve quality of production outcomes through deeper planning and clearer communication.
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Director of Interactive Services
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Jan 2000 - Oct 2001
Launched first digitally-focused department for traditional marketing agency. Managed business plan, service development and staffing for all things digital marketed to local and national companies.
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SapientRazorfish
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United States
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Business Consulting and Services
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500 - 600 Employee
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Information Architect Leader
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Jul 1999 - Dec 2000
Managed information archtecture team for large ecommerce projects. Created complex sitemaps, use cases, wireframes and requirements documentation.
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Sr. Information Architect
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2000 - 2000
Created wireframes, use cases, sitemaps and interactive prototypes for large ecommerce sites.
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Education
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1993 - 1994
University of New Orleans
Masters, Sociology -
1989 - 1993
Tulane University
Bachelor of Arts, Political Science, Philosophy, French & Spanish
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