Experience

The Nature Conservancy

• United States
• Non-profit Organizations
• 700 & Above Employee

• Director, Audience Strategies

  • Aug 2020 - Present

• Director, Digital Fundraising

  • Jul 2015 - Aug 2020



Amnesty International USA

• United States
• Civic and Social Organizations
• 100 - 200 Employee

• Senior Director, Online Growth and Cultivation

  • May 2014 - Jul 2015

  • Develop strategy, revenue projections, and budget plans for digital unit.• Hire, develop, and supervise staff to deliver on unit objectives ranging from fundraising to online campaigning to web development and production.• Manage relationships with vendors, outside content and production resources, and fundraising consultants to supplement team resources.• Oversee segmented, effective fundraising campaigns and rapid response messaging delivered through email, social media, online advertising, and website channels.• Collaborate with major gifts, direct response, and planned giving fundraisers to improve cross-channel donor communications. • Oversee eCRM and CMS, website testing, implementation of web analytics, and ongoing content development to optimize the relationship funnels on amnestyusa.org.

• Acting Head, Engagement Media

  • Oct 2012 - May 2014

• Online Fundraising Manager

  • Aug 2010 - Oct 2012



Beaconfire Consulting

• United States
• IT Services and IT Consulting

• Marketing Consultant, Client Manager

  • Apr 2008 - Aug 2010

  • Planned and managed online campaigns and marketing projects across top-tier non-profit organizations. • Provided budget, resource and timeline management for short- and long-term projects. • Developed campaign concepts, facilitated stakeholder conversations, wrote strategic planning documents, executed projects, and analyzed performance. • Provided consulting services regarding organizational structure, client software options, fundraising strategy, analytics, search engine marketing/web advertising, and multivariate testing.



Public Citizen

• United States
• Public Policy Offices
• 100 - 200 Employee

• Web Manager

  • Aug 2006 - Mar 2008

  • Coordinated, designed, and launched action campaigns, electronic report websites, web advertising, and other online initiatives as needed. • Routinely updated and maintained departmental web pages and web-based databases. • Analyzed web statistics to track user paths and conversion rates. • Provided computer training for new departmental employees and front-line user support as needed. • Coordinated, designed, and launched action campaigns, electronic report websites, web advertising, and other online initiatives as needed. • Routinely updated and maintained departmental web pages and web-based databases. • Analyzed web statistics to track user paths and conversion rates. • Provided computer training for new departmental employees and front-line user support as needed.



Whitman-Walker Health

• Hospitals and Health Care

• Program Specialist

  • Jul 2002 - Jul 2006

  • Coordinated creation and distribution of monthly newsletter, advertisements in local and national publications, and health education initiatives. • Redesigned and regularly updated departmental website. • Created and supervised a volunteer outreach program, including 15 volunteers and 3 interns. • Held trainings on health issues and providing culturally competent health care. • Coordinated creation and distribution of monthly newsletter, advertisements in local and national publications, and health education initiatives. • Redesigned and regularly updated departmental website. • Created and supervised a volunteer outreach program, including 15 volunteers and 3 interns. • Held trainings on health issues and providing culturally competent health care.