Shiladitya Saha
Creative Lead at Polygon Labs- Claim this Profile
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English Full professional proficiency
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Hindi Limited working proficiency
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Bengali Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Aviral Avasthi
Shiladitya's contribution to the evolution of Polygon's storytelling helped us emerge as one of the most loved brands in Web3. His ability to capture the essence of our complex offerings and communicate the same in a clear and compelling way was appreciated across the org. As an integral part of the team, he collaborated with Designers, Product marketers, and PR Team to ensure that every piece of copy was aligned with our communication goals. His creative insights coupled with refreshing campaign ideas always struck the right balance in being truly engaging for the developers building on our platform and the wider community alike. Here's hoping our paths cross again, sooner rather than later!
Nikki P.
I have had the GREAT pleasure to work with Shiladitya at Polygon Labs. He is a talented copywriter, creative strategist, and collaborates well in cross-functional efforts. He brings his A-game to any project and meeting and is constantly leveling up his work. He is dependable and will get the job done, even in quick turnaround situations. Any team should consider themselves lucky to have him.
Aviral Avasthi
Shiladitya's contribution to the evolution of Polygon's storytelling helped us emerge as one of the most loved brands in Web3. His ability to capture the essence of our complex offerings and communicate the same in a clear and compelling way was appreciated across the org. As an integral part of the team, he collaborated with Designers, Product marketers, and PR Team to ensure that every piece of copy was aligned with our communication goals. His creative insights coupled with refreshing campaign ideas always struck the right balance in being truly engaging for the developers building on our platform and the wider community alike. Here's hoping our paths cross again, sooner rather than later!
Nikki P.
I have had the GREAT pleasure to work with Shiladitya at Polygon Labs. He is a talented copywriter, creative strategist, and collaborates well in cross-functional efforts. He brings his A-game to any project and meeting and is constantly leveling up his work. He is dependable and will get the job done, even in quick turnaround situations. Any team should consider themselves lucky to have him.
Aviral Avasthi
Shiladitya's contribution to the evolution of Polygon's storytelling helped us emerge as one of the most loved brands in Web3. His ability to capture the essence of our complex offerings and communicate the same in a clear and compelling way was appreciated across the org. As an integral part of the team, he collaborated with Designers, Product marketers, and PR Team to ensure that every piece of copy was aligned with our communication goals. His creative insights coupled with refreshing campaign ideas always struck the right balance in being truly engaging for the developers building on our platform and the wider community alike. Here's hoping our paths cross again, sooner rather than later!
Nikki P.
I have had the GREAT pleasure to work with Shiladitya at Polygon Labs. He is a talented copywriter, creative strategist, and collaborates well in cross-functional efforts. He brings his A-game to any project and meeting and is constantly leveling up his work. He is dependable and will get the job done, even in quick turnaround situations. Any team should consider themselves lucky to have him.
Aviral Avasthi
Shiladitya's contribution to the evolution of Polygon's storytelling helped us emerge as one of the most loved brands in Web3. His ability to capture the essence of our complex offerings and communicate the same in a clear and compelling way was appreciated across the org. As an integral part of the team, he collaborated with Designers, Product marketers, and PR Team to ensure that every piece of copy was aligned with our communication goals. His creative insights coupled with refreshing campaign ideas always struck the right balance in being truly engaging for the developers building on our platform and the wider community alike. Here's hoping our paths cross again, sooner rather than later!
Nikki P.
I have had the GREAT pleasure to work with Shiladitya at Polygon Labs. He is a talented copywriter, creative strategist, and collaborates well in cross-functional efforts. He brings his A-game to any project and meeting and is constantly leveling up his work. He is dependable and will get the job done, even in quick turnaround situations. Any team should consider themselves lucky to have him.
Experience
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Polygon Labs
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United States
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Software Development
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1 - 100 Employee
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Creative Lead
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May 2022 - Present
The #1 blockchain of 2022 and I still cannot believe that I am part of the core marketing team filled with the most amazing peers ever. Here are the highlights so far: - Launched the 1st ever sustainability campaign - THE GREEN MANIFESTO - in Web3 space. - Launched one of Web3's biggest marketing campaign - AROUND THE WORLD #onPolygon - during the FIFA World Cup 2022 without being a sponsor. The NFTs were minted within minutes! - Instrumental in setting up the social media channels and taking the Twitter handle from scratch to 1.8M followers. - Launched NFT-led projects for some of the biggest brands such as Starbucks, Reddit, Warner Bros, Nike & MUCH MORE! Show less
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Associate Creative Director
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Jun 2019 - May 2022
The Mecca of Advertising! I was hanging out with the best in the business but I couldn't get intimidated. I had to prove my mettle and here's how I did it: - Led the creative team of multiple Mondelez brands. - Introduced an AR filter for Cadbury Choclairs that resulted in 44% jump in sales. - Infiltrated the Vietnam, Indonesia & Cambodia markets for Castrol and switched from zero brand recall to top of mind. - Conceptualised and led a campaign that generated 10M+ views, 1.5M+ likes, 20k+ comments in a shoe-string budget! - Led the DC X Cadbury co-op team to launch a metaverse for kids to explore Gotham City. - Supervised a nascent Mondelez brand campaign on SM channels using a trending topic - 10M+ views within couple of days. Show less
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Uber
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Türkiye
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Advertising Services
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100 - 200 Employee
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Creative Strategist
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Mar 2018 - Jun 2019
The biggest ride-sharing company in the world! AND my first stint on the client side. I was charged up with excitement and here's how it went: - Launched a cracker of a April Fool's campaign that broke the internet and introduced Uber Eats to the Indian market. - Conceptualised and led a digital film campaign that became 'Top 25 most watched on YT' - Launched the 1st Integrated Marketing Campaign for Uber Eats in India. - Supervised an Integrated Marketing Campaign at a global scale during the ICC Cricket World Cup 2019. Show less
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Publicis
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United States
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Advertising Services
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700 & Above Employee
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Senior Copywriter
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Jun 2017 - Mar 2018
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Copywriter
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Jan 2013 - Jun 2017
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Education
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2010 - 2013
Amity University Delhi
Bachelor of Journalism and Mass Communication, Advertising -
2000 - 2005
St. Joseph's, Darjeeling
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