Experience

OktoBuzz

• India
• Advertising Services
• 1 - 100 Employee

• AVP-Strategy: Brand and Creative Content

  • Feb 2023 - Present

  Launching brands in the digital spaceDrafting and implementing growth strategies Culturally curious and using insights to deliver socially relevant campaigns Leveraging tech innovations to deliver creatively rich solutions Managing Digital and Social presence for brandsDefining performance models and growth KPIsCreating IPs and campaigns for business growth

• Creative Director

  • Feb 2022 - Present

  ➞ Accountable for conceptualizing, developing, and leading award-winning digital work➞ Clearly and proficiently communicating ideas and rationale to key stakeholders➞ Managing the workflow of the department to ensure day-to-day tactical items are executed on and strategic high impact work is developed➦Brands Handled: CNBC-TV18, CNN, AISECT Group, Bizzo, RSWS World Series, Ashwin Sanghi, Amish Tripathi, Audible, Vishwarang, Westside



Jio Creative Labs

• India
• Advertising Services
• 100 - 200 Employee

• Associate Creative Director

  • Jun 2020 - Feb 2022

  Key Campaigns: ➜ Main Line Ad films for Muthoot Gold Loan featuring Amitabh Bachchan ➜ Social Media video creation for Go Pro India ➜ Social Media Campaign for UN Women – “Barabari Calling” ➜ Get Set Tech a show created and scripted for Forbes ➜ Growth Marketing and Product Marketing concepts and strategy for Glance Key Campaigns: ➜ Main Line Ad films for Muthoot Gold Loan featuring Amitabh Bachchan ➜ Social Media video creation for Go Pro India ➜ Social Media Campaign for UN Women – “Barabari Calling” ➜ Get Set Tech a show created and scripted for Forbes ➜ Growth Marketing and Product Marketing concepts and strategy for Glance



Self-employed

• Mumbai Area, India

• Screenwriter

  • Dec 2018 - Jun 2020

  ➜As a freelance writer I have written multiple fiction and Non-fiction Tv shows and Radio dramas. ➜A novel titled "Tabahi" published by Storytel ➜Promos for Tv Shows ➜Brand Integration promos and my poems are featured/covered by Blush, Being Indian, Storypick Poetry videos are available on Mx Player, and Shemaroo me app. ➜As a freelance writer I have written multiple fiction and Non-fiction Tv shows and Radio dramas. ➜A novel titled "Tabahi" published by Storytel ➜Promos for Tv Shows ➜Brand Integration promos and my poems are featured/covered by Blush, Being Indian, Storypick Poetry videos are available on Mx Player, and Shemaroo me app.



Sony Pictures Networks India

• India
• Entertainment Providers
• 700 & Above Employee

• Sony Mix Music Award

  • 2019 - 2019



Tabhi on Storytel

• Novel

• Author

  • 2018 - 2019



Sony Pictures Networks India

• India
• Entertainment Providers
• 700 & Above Employee

• Executive Producer

  • Jul 2017 - Nov 2018

  ➽ Conceptualized & Directed Launch/Spike campaigns for Jiaji Chat per Hai, Aadat se Majboor, Shreeman Shreemati, Aladin, Super Sisters, Tenali Rama, Partner Key Achievement: ➽ Abby and Promax win for Shreeman Shreemati Relaunch Promo ➽ Conceptualized & Directed Launch/Spike campaigns for Jiaji Chat per Hai, Aadat se Majboor, Shreeman Shreemati, Aladin, Super Sisters, Tenali Rama, Partner Key Achievement: ➽ Abby and Promax win for Shreeman Shreemati Relaunch Promo



Times Network

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Manager Branded Content Avenues - Lifestyle, Sports & Entertainment

  • Sep 2014 - Mar 2015



HT MEDIA PVT LTD

• Mumbai Area, India

• Associate Creative Solutions

  • Aug 2012 - May 2014

  ➜ Key Campaigns - Mission Shiksha, Vijay Sales Summer Campaign, Zara Si Life Show Launch, Viacom 18 -100 years of Cinema ➜ Key Campaigns - Mission Shiksha, Vijay Sales Summer Campaign, Zara Si Life Show Launch, Viacom 18 -100 years of Cinema



MTV

• Telecommunications
• 400 - 500 Employee

• Copywriter and Assistant Promo Producer

  • Jul 2011 - Jul 2012

  ➜ Key Campaigns - Launch Campaign for Coke Studio Season 1, MTV Roadies [Multiple Seasons], MTV SplitsVilla [Multiple Seasons], MTV Roots, Brand Integration Campaigns with Gillette, Colgate, Teachers, Cornetto etc. ➜ Key Campaigns - Launch Campaign for Coke Studio Season 1, MTV Roadies [Multiple Seasons], MTV SplitsVilla [Multiple Seasons], MTV Roots, Brand Integration Campaigns with Gillette, Colgate, Teachers, Cornetto etc.



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Intern- copy writer

  • Jun 2010 - Jul 2010