Founder and CEO

• Oct 2020 - Present

Associate Director, BI&Analytics

• May 2021 - May 2022

• Identify complex datasets and convert them into meaningful, strategic insights in addition to implementing data-driven business decisions • Level-set expectations by working closely with the client and cross-teams on timely delivery of action-items and deliverables. • Understand performance analytics capabilities and establish best practices in measurement planning, workflow processes, workarounds, etc. • Engage the team by developing constructive processes (SCRUM Meetings, Project… Show more • Identify complex datasets and convert them into meaningful, strategic insights in addition to implementing data-driven business decisions • Level-set expectations by working closely with the client and cross-teams on timely delivery of action-items and deliverables. • Understand performance analytics capabilities and establish best practices in measurement planning, workflow processes, workarounds, etc. • Engage the team by developing constructive processes (SCRUM Meetings, Project Trackers, etc.) and provide feedback to direct reports • Demonstrate success in helping clients take concrete decisions based on data analytics and manage client relationships • Lead team-training meetings, mentor offshore and onshore analysts to ensure thorough understanding of processes and reports • Built expertise in client therapeutic areas and participate in product development efforts to constantly evolve current workflows. Show less • Identify complex datasets and convert them into meaningful, strategic insights in addition to implementing data-driven business decisions • Level-set expectations by working closely with the client and cross-teams on timely delivery of action-items and deliverables. • Understand performance analytics capabilities and establish best practices in measurement planning, workflow processes, workarounds, etc. • Engage the team by developing constructive processes (SCRUM Meetings, Project… Show more • Identify complex datasets and convert them into meaningful, strategic insights in addition to implementing data-driven business decisions • Level-set expectations by working closely with the client and cross-teams on timely delivery of action-items and deliverables. • Understand performance analytics capabilities and establish best practices in measurement planning, workflow processes, workarounds, etc. • Engage the team by developing constructive processes (SCRUM Meetings, Project Trackers, etc.) and provide feedback to direct reports • Demonstrate success in helping clients take concrete decisions based on data analytics and manage client relationships • Lead team-training meetings, mentor offshore and onshore analysts to ensure thorough understanding of processes and reports • Built expertise in client therapeutic areas and participate in product development efforts to constantly evolve current workflows. Show less

Senior Associate,Performance Analytics

• May 2019 - May 2021

• Provide analytical leadership and work with internal teams to design solutions for clients’ business questions using ‘Archie’ technology. • Develop project reports using Tableau, Google Data Studio, PowerBI by working closely with clients and senior managers. • Proficient in handling tools like Google Analytics, Google Ads, Amazon Advertising, Facebook Manager, LinkedIn, Twitter, and other DSPs. • Collaborate with the media teams to define important KPIs for the client based on… Show more • Provide analytical leadership and work with internal teams to design solutions for clients’ business questions using ‘Archie’ technology. • Develop project reports using Tableau, Google Data Studio, PowerBI by working closely with clients and senior managers. • Proficient in handling tools like Google Analytics, Google Ads, Amazon Advertising, Facebook Manager, LinkedIn, Twitter, and other DSPs. • Collaborate with the media teams to define important KPIs for the client based on different channels and campaigns. • Involve in creating completely automated system for data ingestion, visualization, advanced analytics like Performance Analytics, Audience Targeting, and much more. • Build expertise in client therapeutic areas and participate in product development efforts to constantly evolve current processes. • Lead a team of offshore analysts and conduct daily meetings with them to make sure that the deliverables are rolled-out and there are no impediments. Show less • Provide analytical leadership and work with internal teams to design solutions for clients’ business questions using ‘Archie’ technology. • Develop project reports using Tableau, Google Data Studio, PowerBI by working closely with clients and senior managers. • Proficient in handling tools like Google Analytics, Google Ads, Amazon Advertising, Facebook Manager, LinkedIn, Twitter, and other DSPs. • Collaborate with the media teams to define important KPIs for the client based on… Show more • Provide analytical leadership and work with internal teams to design solutions for clients’ business questions using ‘Archie’ technology. • Develop project reports using Tableau, Google Data Studio, PowerBI by working closely with clients and senior managers. • Proficient in handling tools like Google Analytics, Google Ads, Amazon Advertising, Facebook Manager, LinkedIn, Twitter, and other DSPs. • Collaborate with the media teams to define important KPIs for the client based on different channels and campaigns. • Involve in creating completely automated system for data ingestion, visualization, advanced analytics like Performance Analytics, Audience Targeting, and much more. • Build expertise in client therapeutic areas and participate in product development efforts to constantly evolve current processes. • Lead a team of offshore analysts and conduct daily meetings with them to make sure that the deliverables are rolled-out and there are no impediments. Show less

Senior Associate, Performance Analytics

• May 2019 - May 2021

• Provide analytical leadership and work with internal teams to design solutions for clients’ business questions using ‘Archie’ technology. • Develop project reports using Tableau, Google Data Studio, PowerBI by working closely with clients and senior managers. • Proficient in handling tools like Google Analytics, Google Ads, Amazon Advertising, Facebook Manager, LinkedIn, Twitter, and other DSPs. • Collaborate with the media teams to define important KPIs for the client based on… Show more • Provide analytical leadership and work with internal teams to design solutions for clients’ business questions using ‘Archie’ technology. • Develop project reports using Tableau, Google Data Studio, PowerBI by working closely with clients and senior managers. • Proficient in handling tools like Google Analytics, Google Ads, Amazon Advertising, Facebook Manager, LinkedIn, Twitter, and other DSPs. • Collaborate with the media teams to define important KPIs for the client based on different channels and campaigns. • Involve in creating completely automated system for data ingestion, visualization, advanced analytics like Performance Analytics, Audience Targeting, and much more. • Build expertise in client therapeutic areas and participate in product development efforts to constantly evolve current processes. • Lead a team of offshore analysts and conduct daily meetings with them to make sure that the deliverables are rolled-out and there are no impediments. Show less • Provide analytical leadership and work with internal teams to design solutions for clients’ business questions using ‘Archie’ technology. • Develop project reports using Tableau, Google Data Studio, PowerBI by working closely with clients and senior managers. • Proficient in handling tools like Google Analytics, Google Ads, Amazon Advertising, Facebook Manager, LinkedIn, Twitter, and other DSPs. • Collaborate with the media teams to define important KPIs for the client based on… Show more • Provide analytical leadership and work with internal teams to design solutions for clients’ business questions using ‘Archie’ technology. • Develop project reports using Tableau, Google Data Studio, PowerBI by working closely with clients and senior managers. • Proficient in handling tools like Google Analytics, Google Ads, Amazon Advertising, Facebook Manager, LinkedIn, Twitter, and other DSPs. • Collaborate with the media teams to define important KPIs for the client based on different channels and campaigns. • Involve in creating completely automated system for data ingestion, visualization, advanced analytics like Performance Analytics, Audience Targeting, and much more. • Build expertise in client therapeutic areas and participate in product development efforts to constantly evolve current processes. • Lead a team of offshore analysts and conduct daily meetings with them to make sure that the deliverables are rolled-out and there are no impediments. Show less

Lead Marketing Data Analyst

• Jun 2018 - May 2019

• Use Crossix’s proprietary tool (Safemine) and SQL for generating data-driven insights about the effectiveness of marketing campaigns. • Build predictive models (Using R) to segment different consumers based on demographic data to predict their health behavior. • Identify and communicate recommendations by uncovering major storylines from analysis results. • Use Crossix’s proprietary tool (Safemine) and SQL for generating data-driven insights about the effectiveness of marketing campaigns. • Build predictive models (Using R) to segment different consumers based on demographic data to predict their health behavior. • Identify and communicate recommendations by uncovering major storylines from analysis results.

Graduate Research Assistant

• Apr 2017 - May 2018

• Analyze student’s data for research and educational purposes, draw inferences by data mining, and machine learning techniques • Build complex queries, processes and scripts in MS Access and SQL for retrieving student records for statistical analysis • Design surveys using tools such as Qualtrics, TypeForm; recognize trends and suggest insights on improvements of student’s profile • Generated Feedback Reports using MySQL to help students position themselves relative to the rest of… Show more • Analyze student’s data for research and educational purposes, draw inferences by data mining, and machine learning techniques • Build complex queries, processes and scripts in MS Access and SQL for retrieving student records for statistical analysis • Design surveys using tools such as Qualtrics, TypeForm; recognize trends and suggest insights on improvements of student’s profile • Generated Feedback Reports using MySQL to help students position themselves relative to the rest of the class • Used SPSS Statistics to perform data munging and employ the same to prepare ad-hoc reports Show less • Analyze student’s data for research and educational purposes, draw inferences by data mining, and machine learning techniques • Build complex queries, processes and scripts in MS Access and SQL for retrieving student records for statistical analysis • Design surveys using tools such as Qualtrics, TypeForm; recognize trends and suggest insights on improvements of student’s profile • Generated Feedback Reports using MySQL to help students position themselves relative to the rest of… Show more • Analyze student’s data for research and educational purposes, draw inferences by data mining, and machine learning techniques • Build complex queries, processes and scripts in MS Access and SQL for retrieving student records for statistical analysis • Design surveys using tools such as Qualtrics, TypeForm; recognize trends and suggest insights on improvements of student’s profile • Generated Feedback Reports using MySQL to help students position themselves relative to the rest of the class • Used SPSS Statistics to perform data munging and employ the same to prepare ad-hoc reports Show less

Business Analyst

• Jul 2016 - Dec 2016

• Identified and analyzed generic business requirements to ensure client and market needs are met. • Worked closely with clients and internal departments to clearly understand and address problems and issues. • Leveraged vast product portfolios and utilized technical expertise to drive customer revenue and profitability. • Performed analysis of business goals, objectives and troubleshooted the efficiency of business reports for long-term profitability. • Gathered client… Show more • Identified and analyzed generic business requirements to ensure client and market needs are met. • Worked closely with clients and internal departments to clearly understand and address problems and issues. • Leveraged vast product portfolios and utilized technical expertise to drive customer revenue and profitability. • Performed analysis of business goals, objectives and troubleshooted the efficiency of business reports for long-term profitability. • Gathered client requirements, designed new business processes, supported ongoing maintenance of reports, utilized data to resolve issues and recommended changes in the most effective and productive manner. • Managed team of associates to help deliver successful project within given timelines. Show less • Identified and analyzed generic business requirements to ensure client and market needs are met. • Worked closely with clients and internal departments to clearly understand and address problems and issues. • Leveraged vast product portfolios and utilized technical expertise to drive customer revenue and profitability. • Performed analysis of business goals, objectives and troubleshooted the efficiency of business reports for long-term profitability. • Gathered client… Show more • Identified and analyzed generic business requirements to ensure client and market needs are met. • Worked closely with clients and internal departments to clearly understand and address problems and issues. • Leveraged vast product portfolios and utilized technical expertise to drive customer revenue and profitability. • Performed analysis of business goals, objectives and troubleshooted the efficiency of business reports for long-term profitability. • Gathered client requirements, designed new business processes, supported ongoing maintenance of reports, utilized data to resolve issues and recommended changes in the most effective and productive manner. • Managed team of associates to help deliver successful project within given timelines. Show less

Sourcing/Data Analyst

• Mar 2015 - Aug 2015

• Analyzed categorized spend and generated special business reports for Bayer-Crop Science to give them greater visibility of their Spend data. • Generated Price-Index and Protrack report on a monthly basis for their strategic decisions. • Provided what-if Analysis, and generated dashboards(by using tools like Tableau, Microstrategy and Qlikview) on the basis of Send Reports created. • Handled 15 sub-projects under Bayer-Crop Science with daily client interaction to provide quick… Show more • Analyzed categorized spend and generated special business reports for Bayer-Crop Science to give them greater visibility of their Spend data. • Generated Price-Index and Protrack report on a monthly basis for their strategic decisions. • Provided what-if Analysis, and generated dashboards(by using tools like Tableau, Microstrategy and Qlikview) on the basis of Send Reports created. • Handled 15 sub-projects under Bayer-Crop Science with daily client interaction to provide quick solutions and reasoning. • Developed predictive models by using the Artificial intelligence tool, identified specific patterns in the data and made continuous improvements in the accuracy of the training data-set with decreasing the chance of over-fitting. • Managed strategic sourcing projects by conducting spend analysis on the data shared, creating sourcing wave; Identifying categories; supplier identification; conduction RFx, Auctions, etc. on e-sourcing platforms ( P4U, Sciquest, Ariba) • Monitored category wise KPI’s such as P&L savings, working capital, budgeted Vs Actual savings etc. • Designed RFIs, RFQs by managing Purchase Orders (POs) raised, verifying invoice data and performing vendor management. Show less • Analyzed categorized spend and generated special business reports for Bayer-Crop Science to give them greater visibility of their Spend data. • Generated Price-Index and Protrack report on a monthly basis for their strategic decisions. • Provided what-if Analysis, and generated dashboards(by using tools like Tableau, Microstrategy and Qlikview) on the basis of Send Reports created. • Handled 15 sub-projects under Bayer-Crop Science with daily client interaction to provide quick… Show more • Analyzed categorized spend and generated special business reports for Bayer-Crop Science to give them greater visibility of their Spend data. • Generated Price-Index and Protrack report on a monthly basis for their strategic decisions. • Provided what-if Analysis, and generated dashboards(by using tools like Tableau, Microstrategy and Qlikview) on the basis of Send Reports created. • Handled 15 sub-projects under Bayer-Crop Science with daily client interaction to provide quick solutions and reasoning. • Developed predictive models by using the Artificial intelligence tool, identified specific patterns in the data and made continuous improvements in the accuracy of the training data-set with decreasing the chance of over-fitting. • Managed strategic sourcing projects by conducting spend analysis on the data shared, creating sourcing wave; Identifying categories; supplier identification; conduction RFx, Auctions, etc. on e-sourcing platforms ( P4U, Sciquest, Ariba) • Monitored category wise KPI’s such as P&L savings, working capital, budgeted Vs Actual savings etc. • Designed RFIs, RFQs by managing Purchase Orders (POs) raised, verifying invoice data and performing vendor management. Show less

Data/Spend Analyst

• Aug 2013 - Mar 2015

• Performed data mining on the customer data to realize real-time savings and offered several long-term strategic sourcing practices which would result in significant savings over a period of time. • Had complete ownership of 5 client accounts which included leading client engagement, expectation setting, weekly SCRUMs, handling escalations and providing RCA (Root Cause Analysis) and CAPA (Corrective Action-Preventive Action) wherever necessary. • Familiar with Enterprise… Show more • Performed data mining on the customer data to realize real-time savings and offered several long-term strategic sourcing practices which would result in significant savings over a period of time. • Had complete ownership of 5 client accounts which included leading client engagement, expectation setting, weekly SCRUMs, handling escalations and providing RCA (Root Cause Analysis) and CAPA (Corrective Action-Preventive Action) wherever necessary. • Familiar with Enterprise Resource Systems (ERP) of Oracle and SAP and have worked on designing the best possible data extraction templates for the same. • Created reports, presentations and other deliverables based on the client requirements. • Categorized Raw Spend data by using various hybrid or UNSPSC Taxonomy. • Performed Supplier Normalization for various customers for greater understanding of Vendor-Base. • Handled massive customer data to realize savings up to 25% and prepared data/trend analysis reports by working with databases. • Leveraged the Zycus propriety AI based categorization engine for automated classification and Supplier Normalization process. • Performed end-to-end process flows, data extraction, transform, manipulation, loading using ETL tools like CloverETL, Talend. • Provided value adds on the industry best practices for Spend Analytics by identifying various Opportunity Finding Techniques. • Led team-training meetings, mentored trainee analysts and awarded as ‘Specialist ‘, hence qualified to be a ‘Subject Matter Expert’. • Networked with clients to understand requirements and formulated execution strategies to reduce sourcing event timeline by 35%. • Created value added reports including daily metrics to help client in the identification of cost savings and compliance slippages. Show less • Performed data mining on the customer data to realize real-time savings and offered several long-term strategic sourcing practices which would result in significant savings over a period of time. • Had complete ownership of 5 client accounts which included leading client engagement, expectation setting, weekly SCRUMs, handling escalations and providing RCA (Root Cause Analysis) and CAPA (Corrective Action-Preventive Action) wherever necessary. • Familiar with Enterprise… Show more • Performed data mining on the customer data to realize real-time savings and offered several long-term strategic sourcing practices which would result in significant savings over a period of time. • Had complete ownership of 5 client accounts which included leading client engagement, expectation setting, weekly SCRUMs, handling escalations and providing RCA (Root Cause Analysis) and CAPA (Corrective Action-Preventive Action) wherever necessary. • Familiar with Enterprise Resource Systems (ERP) of Oracle and SAP and have worked on designing the best possible data extraction templates for the same. • Created reports, presentations and other deliverables based on the client requirements. • Categorized Raw Spend data by using various hybrid or UNSPSC Taxonomy. • Performed Supplier Normalization for various customers for greater understanding of Vendor-Base. • Handled massive customer data to realize savings up to 25% and prepared data/trend analysis reports by working with databases. • Leveraged the Zycus propriety AI based categorization engine for automated classification and Supplier Normalization process. • Performed end-to-end process flows, data extraction, transform, manipulation, loading using ETL tools like CloverETL, Talend. • Provided value adds on the industry best practices for Spend Analytics by identifying various Opportunity Finding Techniques. • Led team-training meetings, mentored trainee analysts and awarded as ‘Specialist ‘, hence qualified to be a ‘Subject Matter Expert’. • Networked with clients to understand requirements and formulated execution strategies to reduce sourcing event timeline by 35%. • Created value added reports including daily metrics to help client in the identification of cost savings and compliance slippages. Show less