Shikha Paarcha
Digital Marketing Executive at SimplePlan Media- Claim this Profile
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Bio
Credentials
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Google Analytics
Google Career CertificatesOct, 2022- Nov, 2024 -
Fundamentals of Digital Marketing
Google Certified Digital Marketing CourseJan, 2022- Nov, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInApr, 2023- Nov, 2024 -
SEO Certification
HubSpot AcademyNov, 2022- Nov, 2024 -
Social media marketing and management
Udemy
Experience
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SimplePlan Media
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Executive
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Jan 2023 - Present
Experienced in SEO, content marketing, and social media management.Proficient in creative design tools like Adobe, Figma, and Canva.Skilled in market research and analytics for B2B and D2C brands.Knowledgeable in using industry-standard tools such as Google Suite and Ahrefs.
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Marketing Trainee
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Nov 2022 - Jan 2023
Key roles -1. Social media management- Brainstorming new content ideas, Content Strategy, Content pillar’s strategy, Designing social media posts as per the brand brief, Copywriting, Caption writing, and Hashtags strategy.2. Brand awareness & Social media engagement- Increase engagement for different brands with existing customers or potential customers. Brand voice and tone keeping in mind.3. Market research- SWOT Analysis, Influencer research analysis, and Competitive analysis for different brands based in US, UK, Europe, and India. Show less
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Freelance
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New Delhi, Delhi, India
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Social media marketing
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Mar 2022 - Present
Providing key SMM services- 1. Social media management 2. Marketing Strategies 3. Content creation 4. Marketing consulting Providing key SMM services- 1. Social media management 2. Marketing Strategies 3. Content creation 4. Marketing consulting
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Pie Rooms
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India
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Hospitality
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1 - 100 Employee
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Social Media Marketing Intern
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Oct 2022 - Nov 2022
Key roles- 1. Social media management 2. Content writing 3. Content creation (graphics) 4. Brand awareness Key roles- 1. Social media management 2. Content writing 3. Content creation (graphics) 4. Brand awareness
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Inditex
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Spain
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Retail
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700 & Above Employee
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Retail Management - ZARA
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Jun 2019 - Aug 2019
Key roles- -Meeting or exceeding sales goals. -Maintaining statistical and financial records. -Dealing with customer queries and complaints. -Overseeing pricing and stock control. -Visual merchandising. Key roles- -Meeting or exceeding sales goals. -Maintaining statistical and financial records. -Dealing with customer queries and complaints. -Overseeing pricing and stock control. -Visual merchandising.
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Education
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Amity University Noida
Bachelor's degree, fashion communication