Shikha Paarcha

Digital Marketing Executive at SimplePlan Media
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Contact Information
us****@****om
(386) 825-5501
Location
New Delhi, Delhi, India, IN

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Credentials

  • Google Analytics
    Google Career Certificates
    Oct, 2022
    - Nov, 2024
  • Fundamentals of Digital Marketing
    Google Certified Digital Marketing Course
    Jan, 2022
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Apr, 2023
    - Nov, 2024
  • SEO Certification
    HubSpot Academy
    Nov, 2022
    - Nov, 2024
  • Social media marketing and management
    Udemy

Experience

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Jan 2023 - Present

      Experienced in SEO, content marketing, and social media management.Proficient in creative design tools like Adobe, Figma, and Canva.Skilled in market research and analytics for B2B and D2C brands.Knowledgeable in using industry-standard tools such as Google Suite and Ahrefs.

    • Marketing Trainee
      • Nov 2022 - Jan 2023

      Key roles -1. Social media management- Brainstorming new content ideas, Content Strategy, Content pillar’s strategy, Designing social media posts as per the brand brief, Copywriting, Caption writing, and Hashtags strategy.2. Brand awareness & Social media engagement- Increase engagement for different brands with existing customers or potential customers. Brand voice and tone keeping in mind.3. Market research- SWOT Analysis, Influencer research analysis, and Competitive analysis for different brands based in US, UK, Europe, and India. Show less

  • Freelance
    • New Delhi, Delhi, India
    • Social media marketing
      • Mar 2022 - Present

      Providing key SMM services- 1. Social media management 2. Marketing Strategies 3. Content creation 4. Marketing consulting Providing key SMM services- 1. Social media management 2. Marketing Strategies 3. Content creation 4. Marketing consulting

    • India
    • Hospitality
    • 1 - 100 Employee
    • Social Media Marketing Intern
      • Oct 2022 - Nov 2022

      Key roles- 1. Social media management 2. Content writing 3. Content creation (graphics) 4. Brand awareness Key roles- 1. Social media management 2. Content writing 3. Content creation (graphics) 4. Brand awareness

    • Spain
    • Retail
    • 700 & Above Employee
    • Retail Management - ZARA
      • Jun 2019 - Aug 2019

      Key roles- -Meeting or exceeding sales goals. -Maintaining statistical and financial records. -Dealing with customer queries and complaints. -Overseeing pricing and stock control. -Visual merchandising. Key roles- -Meeting or exceeding sales goals. -Maintaining statistical and financial records. -Dealing with customer queries and complaints. -Overseeing pricing and stock control. -Visual merchandising.

Education

  • Amity University Noida
    Bachelor's degree, fashion communication

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