Digital Marketing Manager

• Dec 2022 - Present

Brand Campaign Manager

• Jun 2022 - Sep 2022

Marketing Manager

• Mar 2022 - May 2022

Brand Marketing Manager - Chupa Chups (Product Manager)

• Apr 2020 - Dec 2021

Key Achievements: 1. Developed Brand Strategy for full candy lollipop launch, via developing the product, researching concept, packaging, TVC, Digital creatives, and Influencer campaigns. 2. Created Awareness for Lollipop Day in India through Digital Campaign and collaborations with other brands, and Influencers. Top trending campaign on Twitter for the day. 3. Launched a Limited Edition Pack, Do You Love Me, to create engagement through on-pack embossed lollipops. Created 360 degree campaign on Digital and TV using Influencers, Instagram filter, GIFs, static posts, and packaging development 4. Spearheaded Gaming partnership campaign (6 weeks) for the Brand with Loco's two most popular games to bring fun alive for consumers on mobile, reaching 1mn+ users Show less

Brand Marketing Manager - Velvet Touch

• Jun 2017 - Apr 2020

Key Achievements • Introduced new TV commercial launch for Dulux Ambiance in Sep 2019 • Launched global no.1 Interior Emulsion brand – Dulux Ambiance pan India. First of its kind artisans inspired collections with biggest consumer offering of 30 unique designs in 150 colours • Applauded for setting new benchmark in the development and production of 92 pager designer finishes collections • Lectured 150+ students at MDI Gurgaon on Product Management detailing on innovation through gate process, and product launch • Successfully increased the market share (1%  10%) for Dulux Velvet Touch Metallics – a premium metallic paint range for interiors. Achieved the annual volume targets within 2 months of launch • Awarded star employee of the month amongst 1500+ employees for May 2019 • Won gold for best activation in S.E. Asia region for generating maximum sales leads. Executed Samplathon – successful consumer initiative for demand generation. Completed 4,000+ samplings in the quarter, with more than 50% conversions • 3x leads through a successful pilot in Gujarat to test new route to market through architects and interior designers • Increased 50% painter franchisee for Velvet Touch Finishes range through special skill set training program to strengthen market image • Delivered 35% growth in FY 2018 y-o-y for Velvet Touch Finishes range – highest growth since the launch of the product 6 years ago Show less

Campus Ambassador

• Jul 2015 - Feb 2017

• Create events, activities, and opportunities that help students best use Lafalafa promotions. • Collect campus feedback through focus groups, surveys, and individual interviews. • Work with professionals at Lafalafa to promote current services and shape future ones. • Analyze the app and website for improvements. • Create events, activities, and opportunities that help students best use Lafalafa promotions. • Collect campus feedback through focus groups, surveys, and individual interviews. • Work with professionals at Lafalafa to promote current services and shape future ones. • Analyze the app and website for improvements.

Summer Intern

• Apr 2016 - Jun 2016

• Designed & implemented reporting formats for MT in-store team (Availability, Visibility, Promo Compliance) now being used pan India • Learnt and Created excel/tableau dashboards to summarise implementation status & automated next steps to plug in executional gaps • Achieved transparency w.r.t. gaps in execution using dashboards; Customised information communication to be used for Modern Trade team • Redesigned score card for stores and chains basis performance parameters measured while calculating returns on spends in store reports • Suggested mobile application parameters for in-store business driver reporting via competitor benchmarking on 22 factors against 10 FMCG firms Show less

Software Engineer

• Jul 2014 - Jun 2015

• Managed various post-disbursal functionalities in the product such as receipt generation, EOD, customer service and knock-off • Worked on new and existing functionalities to be included in the lending product used by banks like HDFC, ICICI, DCB etc. • Managed various post-disbursal functionalities in the product such as receipt generation, EOD, customer service and knock-off • Worked on new and existing functionalities to be included in the lending product used by banks like HDFC, ICICI, DCB etc.

Intern

• Jan 2014 - Jun 2014

Project Title: Automation of Transformer Test Setup using SCADA and RS LOGIX 500 Testing of transformers was being done manually and instrument errors were high. Worked on automating the process of testing using SCADA and RS LOGIX 500 in which replaced analog meters by digital meter. Thereby, increased accuracy of test setup. Project Title: Automation of Transformer Test Setup using SCADA and RS LOGIX 500 Testing of transformers was being done manually and instrument errors were high. Worked on automating the process of testing using SCADA and RS LOGIX 500 in which replaced analog meters by digital meter. Thereby, increased accuracy of test setup.

Summer Intern

• Jul 2012 - Sep 2012

Completed coding of book (Modern Digital Electronics by R.P.Jain) in SCILAB language under Textbook project, IIT-Bombay Completed coding of book (Modern Digital Electronics by R.P.Jain) in SCILAB language under Textbook project, IIT-Bombay

Summer Intern

• Jun 2012 - Jul 2012