Marketing Director

• Aug 2020 - Present

Senior Integrated Marketer

• Jul 2018 - Jun 2020

- Developed 3 types of mkt events respectively related to cross-industry, multi-brand, and uni-brand. Launched 40+ events, cooperated with 100+ brands and raised RMB 40M. Integrated resources from Tmall to achieve annual transaction goal and user growth for clients and Tmall APP simultaneously.- Managed Double 11 Festival for Tmall APP from pre-sale to outbreak period including launch special events earlier than competitors, distribute millions samples, applying different fission mkt tools to energize hundreds brands to grow.

Marketing Analyst Intern

• Jun 2017 - Aug 2017

- Built logistic regression model of price elasticity for 3 FMB brands by states through analyzing IRI data, identifying new growth opportunities for over 10 states and reshaping the existing pricing strategies.- Developed pricing negotiation proposals to distributors - Established the first review report structures and KPIs of price reduction promotion (online/mail/in-store redemption coupon).

Marketing Consultant

• Jul 2015 - Jul 2016

- Generated data-driven marketing strategies from CRM data for PressPlay.cc, the first Asian subscription crowdfunding website. Accumulated $3M funding for 150 Youtubers and acquired venture capital to enter China market.- Applied IBM Marketing Cloud for two Travel/Skincare companies to develop A/B testing trials for email marketing.- Led a team at Ogilvy Public Relations focusing on leveraging influencers to launch grand opening events for Taiwan’s largest American-style outlet. Accumulated 100K+ consumers visits and 3M+ revenue within three days.

Senior Integrated Marketing Specialist

• Mar 2013 - Jun 2015

- Utilized Google Analytics, FB insight, and influencer marketing to boost international awareness of Taipei New Horizon Building, which is the first Taiwan Build-Operate-Transfer building designed to cultivate the creative industry.- Identified consumer insight from CRM data and secondary research to create business development plan. Reached 100% occupancy rate of co-working spaces within one month and increased revenue from event spaces by 10%.- Assisted high-end brands to plan/execute premium events and exhibitions in TNH building, including Hennessy, Chanel, Hermes, and Golden Horse Awards gala dinner.

Senior PR Specialist

• May 2012 - Jan 2013

- Led the transformation of brand identity project across parent company and subsidiaries in Southeast Asia for websites, social media, brochures, and the logo of 100+ products.- Integrated the resources from Pharmaceuticals, Cosmetics, and Infant Nutrition BU to build stakeholder relationships and establish marketing strategies.

Senior Account Executive

• May 2010 - Aug 2011

- Planned annual marketing strategies, organized 10+ marketing campaigns, and built long-term media/KOL relationships for JONNIE WALKER. Cooperated with 20+ luxury brands to create exclusive drinking experiences for 500+ selected ultra-high worth consumers to build the premium brand impression of Blue Label.- Managed Taiwan Pavilion Promotion Project at Shanghai Expo 2010, creating $3M+ AD value and receiving 5 international marketing awards including Globes Awards 2011 and Platinum PR Awards 2011.

Account Supervisor

• Sep 2007 - Apr 2010

- Led 10+ social research projects based on statistics analytics to boost media attention on issues such as disadvantaged children’s living conditions, Taiwanese obesity problems, and elementary students’ diet preferences.- Launched 5+ Corporate Social Responsibility projects, such as P&G “Six Minute Protect A Life” for female cancer prevention (Earned $2.3M AD Value), Cerebos Pacific “Help Elementary Students Grow Higher” (Earned $1.1M AD Value), and China Trust Bank “Light up A Life fundraising campaign” for disadvantaged children (Earned $1.7M AD Value). - Key clients: P&G, Adidas Golf, Discovery Channel, Wyeth, Allergan, Cerebos Pacific, and China Trust Bank.