Experience

Career Mentor Consulting

• Australia
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2021 - Present



New Impressions Media

• Australia
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • May 2020 - Nov 2020



Hallmark Cards

• United States
• Retail
• 700 & Above Employee

• Strategy Consultant

  • Feb 2019 - Jun 2019

   Analysed market trends, insights, and Hallmark’s business landscape Identified 3 main potential developing opportunities in Australian greeting cards industry: cards with digital mixtapes, design innovation via partnerships with independent illustrators, and subscription service with personalized functions  Organized a workshop in a small group of 6 for brainstorming to generate big ideas using the method of design thinking Directly communicated with the Category Manager of Hallmark and reported to the Managing Director on weekly meetings Developed a deliverable integrated marketing communications plan supported by mock-ups, feasibility analysis and evaluation measurements



Nura

• Design Services
• 1 - 100 Employee

• Marketing Communications Coordinator

  • Feb 2019 - Jun 2019

   Identified Nura’s current marketing and communications’ problems Redefined the company’s target market, set SMART objectives, and outlined coherent tactics on different communication channels including Instagram, Facebook, and Twitter under restricted budget Achieved a 2.7% increase in website click-throughs  Identified Nura’s current marketing and communications’ problems Redefined the company’s target market, set SMART objectives, and outlined coherent tactics on different communication channels including Instagram, Facebook, and Twitter under restricted budget Achieved a 2.7% increase in website click-throughs



The Newstone Group

• Marketing Coordinator

  • Jan 2019 - Jun 2019

   Organizing workshops which had over 50 participants on average  Assisted in creating and implementing marketing events on holidays and festivals to reach targeted Chinese audience Conducted face-to-face communications to understand international students’ needs and demands, and dealt with 27 cases helping them enrol in a variety of courses/universities, change courses, etc. with the support of my team Created daily contents for WeChat platform delivering the latest information of Australian education and immigration industry. Developed the WeChat Official Account and generated over 50,000 active followers so far



Enlight Group

• United Kingdom
• Facilities Services
• 1 - 100 Employee

• Junior Property Investment Consultant

  • Sep 2017 - Dec 2018

   Kept myself updated with the latest property market information Focused on customer relationship management especially following up over 200 prospecting customers from marketing events such as roadshows and workshops Delivered tailored customer service to meet their investment demands and goals Closed deals with 4 customers supported by my team and served them throughout the whole investment lifecycle from purchase to settlement  Kept myself updated with the latest property market information Focused on customer relationship management especially following up over 200 prospecting customers from marketing events such as roadshows and workshops Delivered tailored customer service to meet their investment demands and goals Closed deals with 4 customers supported by my team and served them throughout the whole investment lifecycle from purchase to settlement



Kohler Co.

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Coordinator

  • Jan 2016 - Jun 2016

   Directly worked for the Manager of Home & Bath department and mainly cooperated to develop gift business line in China Assisted in internal and external communications focusing on B2B relationship network Provided marketing support to promotion programs including new products shooting, digital promotion activities and so on Prepared content to introduce new products to sales and customers  Directly worked for the Manager of Home & Bath department and mainly cooperated to develop gift business line in China Assisted in internal and external communications focusing on B2B relationship network Provided marketing support to promotion programs including new products shooting, digital promotion activities and so on Prepared content to introduce new products to sales and customers