Experience

Theatre

• Entertainment
• 700 & Above Employee

• Artist

  • Jul 2018 - Present

  Worked on theatre productions in various capacities ranging from director, writer, actor, stage manager, designer, producer and crew, with both digital and in-person formats. Recent productions: • Director for Boom (A Mirage) • Director for Bite (The Necessary Stage - Playwright's Cove) • Assistant Director for Old Gaze (The Necessary Stage) • Assistant Director for Recalling Mother (Checkpoint Theatre) • Assistant Director for The Fourth Trimester (Checkpoint Theatre) - Won Best Production at the Straits Times Life! Theatre Awards 2022 • Assistant Director for The Weight of Silk on Skin (Checkpoint Theatre) • Assistant Director for Session Zero (Checkpoint Theatre) • Playwright for The Time Machine (Toy Factory Productions - The Wright Stuff) • Playwright for To Mars, With Love (The Necessary Stage - Playwright's Cove) • Actor in Anything Can Happen, Something Must Happen (W!ld Rice - Young & W!ld) • Producer for Do Rhinos Feel Their Horns (Gangguan!) - Selected for Edinburgh Fringe Festival 2023 Show less



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Senior Media Planner

  • Feb 2022 - Nov 2022

  Key Accounts: Whole-of-Government Key Accounts: Whole-of-Government



Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Planner

  • Jul 2018 - Aug 2021

  Key Accounts: OCBC, Jetstar, MHA, NHB, SIM PD • Crafted overall media strategy for an overview of past campaign data, best media practices, and new media trends so as to improve return on media investment achieve real business results. • Advised clients on media objectives, channel selection, and budgeting based on their business objectives and product nature, in order to achieve better return on media investment. • Coordinated and implemented both performance-led campaigns, achieving lower CPAs and acquisition targets, and integrated campaigns, using both offline and online media in a full-funnel approach. • Provided actionable insights and recommendations backed by numbers and data from past campaign results. Show less



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Intern

  • May 2017 - Jul 2017

  Key Accounts: Sony, Subway, BMW Key Accounts: Sony, Subway, BMW



Big 3 Media

• Singapore
• Media Production
• 1 - 100 Employee

• Business Development Intern

  • May 2016 - Jul 2016