Experience

SG Enable

• Singapore
• Civic and Social Organizations
• 100 - 200 Employee

• Head, Branding and Media Partnerships

  • Oct 2020 - Present



Mediacorp Pte Ltd

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistant Vice President

  • Jan 2019 - Oct 2020

  Assistant Lead, Corporate Marketing and CSR January 2019 – present• Revamped corporate social responsibility programmes and partnerships for greater impact: introduced a staff-centric approach to Mediacorp Cares, empowering employees to lead activities that make a difference to their chosen causes and galvanising staff volunteers behind them• Launched Mediacorp Enable Fund, aimed at building an inclusive society and helping People with Disabilities fulfil their potential• Led Mediacorp’s participation at Singapore Media Festival 2019 as well as student engagement sessions at Institutes of Higher Learning to promote Mediacorp as an employer of choice.

• Assistant Vice President

  • Apr 2018 - Dec 2018

  • Led the marketing campaign to launch CNAlifestyle.com, achieving 25 million page views and 10.5 million unique visitors respectively after six months

• Assistant Vice President

  • Nov 2015 - Mar 2018

  • Oversaw the planning and execution of branding, media publicity and consumer engagement via digital platforms and ground events for Channel NewsAsia, TODAY and 938LIVE• Generated content solutions for 28 clients to reach their consumers through viewers of Channel NewsAsia, TODAY and 938LIVE• Oversaw production of trailers to promote news bulletins, events, current affairs, specials and events for Channel NewsAsia and TODAY• Developed and execute a plan to promote TODAY ENABLE FUND through multiple platforms owned and earned

• Assistant Vice President

  • Aug 2011 - Oct 2015

  • Established and managed The Content Innovation Fund worth $3 million to gather public feedback for pilot programmes. One innovative tactic was TesTube, a TV series which showcased the pilots over six seasons.• Led the partnership with Lee Kuan Yew Fund for Bilingualism for the production of five seasons of the first ever pre-school multilingual kids show, Junction Tree on Okto, Channel 5, Channel 8, Suria and Vasantham• Secured content production deals with clients such as HPB, MOF, NTUC, MICA, NParks, Nikon, Temasek and Lee Kuan Yew Fund for Bilingualism which amounted to S$19 million



Mediacorp Vizpro International Pte Ltd

• Assistant Vice President

  • Aug 2009 - Jul 2011

  • Oversaw the promotion and sponsorship of live entertainment shows and special exhibitions such as HI-5, Barney, Ben 10, Firehouse, The Rocky Horror Show, Breakout, Body Worlds through on-air and off-air publicity, media stories and roadshows



Caldeott Productionns International Pte Ltd

• Assistant Vice President

  • Oct 2006 - Jul 2009

  • Successfully licensed HD documentaries to Arte France, France 5, NHK, Aljazeera English Channel and Discovery HD channel• Managed The Asian Pitch (2007 to 2016) between 4 Asian national TV broadcasters - NHK, KBS, PTS and Mediacorp which produced 34 documentaries and won 20 international film awards• Was promoted from Manager to Senior Manager and then Assistant Vice President during this time



Mediacorp News Pte Ltd

• Manager

  • Feb 2005 - Sep 2006

  • Led the rebranding of Channel NewsAsia on its sixth anniversary



NKF Singapore (The National Kidney Foundation)

• Singapore
• Hospitals and Health Care
• 200 - 300 Employee

• Manager

  • Oct 1999 - Jan 2005

  • Developed content to promote health awareness and kidney failure through talks in primary and secondary schools, media stories, roadshows, events and commissioned dramas on Kids Central and Channel 8 • Led fundraising initiatives to raise monies from $5m - $16m per campaign • Developed a successful $1m public awareness campaign for passing of The Amendment to Human Organ Transplant Act (HOTA) in 2003 for an opt out system to include harvesting of cornea, liver and heart in addition to kidneys upon accidental death.



Methodist Girls' School

• Teacher

  • Jun 1996 - Sep 1999

  • Educator, Entertainer, Disciplinarian, Counsellor to 4 classes of 11 year old girls