Sheila Ward
at Hiltons at McCormick Place- Claim this Profile
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Bio
Experience
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Hiltons at McCormick Place
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United States
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Hospitality
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1 - 100 Employee
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Oct 2022 - Present
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Sep 2021 - Present
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Chicago South Loop Hotel
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United States
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Hospitality
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Director of Sales
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Oct 2009 - Sep 2019
Managed and led a sales team consisting of 2 team members. Negotiated the hotel's top producing account, currently more than 1,000 room nights total. Exceeded budgeted convention revenue by $135,659 and YOY by $70k due to new relationships with Choose Chicago, Onpeak, and Diamond Housing. As a team, we exceeded top line hotel budget by $160,879 in 2016 and YOY revenue by $371,296. Total group exceeded budget by $227,217 and YOY revenue by $156,463 Produced end of the month sales reports. Coordinated monthly sales strategy. Lead weekly sales meetings. Negotiated the hotel's top producing account, currently more than 100 room nights per month. Secured new convention contracts, which generated over $2,000,000 in 5 year time frame Doubled ADR from $79 to $159 from 2014 to 2017 in an oversaturated market if new supply hotel. Increased Occupancy from 15% in 2009 to 75% by 2011, and maintained 5-10% growth YTD Increased Revpar index by 30% in 2017 Selected by the Sales Strategic team to oversee the DOS roundtable each quarter. Developed a base of local negotiated accounts, there were none upon my hire. Managed requests for proposals sites including: Lanyon, Cvent, and Saber. Oversaw the social media for the hotel, including Facebook and Constant Contact. Designed the hotel's marketing material. Ambassador with Choose Chicago to grow network Won the following Awards Budget Beater 2012-2014 Sales Spirit Award 2012-2017 Hall of Fame 2016 President Award 2016, 2017 Show less
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First Hospitality Group
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United States
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Restaurants
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1 - 100 Employee
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Sales Manager
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May 2002 - 2019
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Homewood Suites by Hilton
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Hospitality
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700 & Above Employee
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Jul 2009 - Oct 2009
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Jul 2009 - Oct 2009
Researched and qualified prospective accounts, established communication for the smerf market segment, negotiated smerf agreements, and managed account relationships. Managed preferred accounts detailing account reservations, group block reservations, rooming list, billing, and hospitality request.Maintained smerf market Orchestrated the salvage of several inactive accounts. Visited out of market accounts to further establish relationships.
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Fairfield Inn and Suites by Marriott
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United States
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Hospitality
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2002 - Jul 2009
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May 2002 - Jun 2007
Responsible for reorganizing and supervising the front desk staff. Assisted General Manager with revenue management on daily basis and Coordinated rooming list and room blocks for all groups. Organized room nights for wedding, tour and travel, school groups and meeting spaces for twelve.Responsible for the arrivals and departures of guestAccountable for posting daily charges to guestrooms.
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Fairfield Inn & Suites by Marriott
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Hospitality
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700 & Above Employee
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Sales Manager
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May 2002 - Jun 2009
As Sales Manager total revenue for last 7 years, $2,358,737.90 Responsible for selling, creating, controlling and closing business in assigned markets. Prospect by cold calling new accounts daily. Responsible for bringing in weddings, family reunion and tour and travel groups. Handled contract and proposal agreements. Maintained current accounts through client relationship. Inputted data into Salespro (Account Data System) daily. As Sales Manager total revenue for last 7 years, $2,358,737.90 Responsible for selling, creating, controlling and closing business in assigned markets. Prospect by cold calling new accounts daily. Responsible for bringing in weddings, family reunion and tour and travel groups. Handled contract and proposal agreements. Maintained current accounts through client relationship. Inputted data into Salespro (Account Data System) daily.
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Reservations Specialist
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Jun 1997 - Jan 2001
Reservationist that was responsible for booking reservations to all Marriott brands hotel Worldwide. Top producer of closing the sales and cross brand Train new hire Reservationist that was responsible for booking reservations to all Marriott brands hotel Worldwide. Top producer of closing the sales and cross brand Train new hire
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Education
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Lexington College