Experience

Center for Jewish Philanthropy of Greater Phoenix

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Vice President, Marketing and Campaign Events

  • Apr 2023 - Present

• Director of Marketing

  • Aug 2021 - Apr 2023



Jewish Federation of Greater Phoenix

• Scottsdale, AZ

• Director, Campaign & Women’s Philanthropy

  • Dec 2017 - Aug 2021



S. Press Media Relations

• Freelancer

  • Jul 2015 - Dec 2017

  Conduct media outreach, on a short-term project basis, for consumer-focused media relations campaigns on behalf of clients including Carnival Cruise Line, California Central Coast and Coupons.com. Conduct media outreach, on a short-term project basis, for consumer-focused media relations campaigns on behalf of clients including Carnival Cruise Line, California Central Coast and Coupons.com.



Canyon Ranch

• United States
• Hospitality
• 700 & Above Employee

• Director of Public Relations

  • Aug 2008 - Jun 2015

  Created, directed and implemented PR strategy to support lifestyle brand's core business units -- destination spas in Tucson, AZ and Lenox, MA, SpaClub facilities in Las Vegas and Canyon Ranch at Sea, as well as additional brand extensions. Created, directed and implemented PR strategy to support lifestyle brand's core business units -- destination spas in Tucson, AZ and Lenox, MA, SpaClub facilities in Las Vegas and Canyon Ranch at Sea, as well as additional brand extensions.



S. Press Media Relations

• PR Freelancer

  • Jan 2007 - Feb 2008



Troon

• United States
• Hospitality
• 700 & Above Employee

• Marketing Communications Manager

  • Mar 2004 - Jan 2007

  • Oversaw and implemented media relations activities for the brand and worldwide portfolio of golf courses • Developed relationships and pitched stories to both on-staff and freelance golf & travel journalists • Planned, coordinated and executed facility-specific golf/travel media FAM trips and media tours • Wrote and distributed corporate and facility-specific press releases • Managed corporate strategic partner relationships and programs • Oversaw and implemented media relations activities for the brand and worldwide portfolio of golf courses • Developed relationships and pitched stories to both on-staff and freelance golf & travel journalists • Planned, coordinated and executed facility-specific golf/travel media FAM trips and media tours • Wrote and distributed corporate and facility-specific press releases • Managed corporate strategic partner relationships and programs



Freelance public relations

• New York, NY & Scottsdale, AZ

• Consultant

  • 2000 - 2004

  Conducted freelance PR work on behalf of clients including Deutsch, Inc., Greater Phoenix Convention & Visitor's Bureau, Maloney & Fox, and Kaplow Communications. Conducted freelance PR work on behalf of clients including Deutsch, Inc., Greater Phoenix Convention & Visitor's Bureau, Maloney & Fox, and Kaplow Communications.



Shandwick

• Public Relations and Communications Services
• 1 - 100 Employee

• Account Supervisor

  • 1999 - 2000

  Worked with account teams to develop and execute local and national media relations strategies for clients including: Coleman, Creative Publishing Inc., Eastman Kodak, GE Appliances and KB Homes Worked with account teams to develop and execute local and national media relations strategies for clients including: Coleman, Creative Publishing Inc., Eastman Kodak, GE Appliances and KB Homes



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Media Supervisor

  • 1998 - 1999

  Developed and implemented media relations strategies for clients including: Apple Computers, The Bayer Company, Ericsson Mobile Phones, Home Depot Developed and implemented media relations strategies for clients including: Apple Computers, The Bayer Company, Ericsson Mobile Phones, Home Depot



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Media Relations Executive (from Media Relations Executive, from Assistant Media Relations Exe

  • 1995 - 1998

  Developed and implemented media relations activities for clients including: The 1996 Olympic Torch Relay, Frito Lay, Galderma Laboratories, Levi Strauss & Co., Visa U.S.A and Warner Lambert Developed and implemented media relations activities for clients including: The 1996 Olympic Torch Relay, Frito Lay, Galderma Laboratories, Levi Strauss & Co., Visa U.S.A and Warner Lambert



Rubenstein Associates

• New York, NY

• Assistant Account Executive

  • 1993 - 1994