Experience

Pet Pardon

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Founder and CEO

  • Jun 2017 - Present

  Pet Pardon gives animal advocates a way to channel their concern for condemned dogs and cats. Designed to save lives, it is the only app that focuses the pledges and support of an underserved, but passionate segment while allowing them to follow the stories of specific animals. Please like and share our page on Facebook: (PetPardonApp) and follow us on Instagram: (@petpardon) and Twitter: (@pet_pardon) as the only way to make change is to increase awareness. Pet Pardon gives animal advocates a way to channel their concern for condemned dogs and cats. Designed to save lives, it is the only app that focuses the pledges and support of an underserved, but passionate segment while allowing them to follow the stories of specific animals. Please like and share our page on Facebook: (PetPardonApp) and follow us on Instagram: (@petpardon) and Twitter: (@pet_pardon) as the only way to make change is to increase awareness.



B2B Marketing and Communications

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Consultant and Interim CMO

  • Mar 2015 - Present

  Trusted advisor and Interim Chief Marketing Officer to the CEO and founding partners to provide strategic marketing guidance in the B2B space, specializing in helping technology companies create communications-based marketing programs to reposition their brands and increase market share. • Expertise in repositioning and strengthening brands that provides services to Corporate Communications, Investor Relations, IT and financial professionals. • Extensive industry experience that enables the identification of market trends to develop a competitive advantage and results that aligns with the company’s goals. • Adept at creating digital strategies with a particular acumen for writing thought leadership content such as blogs and white papers, and the development of a strong web presence including social media programs that build a long-term online reputation.



Perfect Channel

• United Kingdom
• Software Development

• Director of Marketing

  • May 2016 - Dec 2018

  As Director of Marketing at Perfect Channel, I am responsible for the development and implementation of the company’s marketing strategy. Including lead generation and brand strategy through inbound marketing creating thought leadership such as white papers and blogging, and social media. I also manage the company’s external communications including media outreach and public relations. As Director of Marketing at Perfect Channel, I am responsible for the development and implementation of the company’s marketing strategy. Including lead generation and brand strategy through inbound marketing creating thought leadership such as white papers and blogging, and social media. I also manage the company’s external communications including media outreach and public relations.



Investis

• India

• Director, Global Head of Marketing

  • May 2014 - Mar 2015

  As Director, Global Head of Marketing at Investis, I was recruited to oversee a team to develop and implement a global marketing and communications strategy across core European and US Markets. I was tasked with originating and leading the development of effective online content, across multiple platforms. As well as using my CRM and marketing automation expertise to create campaign analysis and tracking to optimize lead conversion. As Director, Global Head of Marketing at Investis, I was recruited to oversee a team to develop and implement a global marketing and communications strategy across core European and US Markets. I was tasked with originating and leading the development of effective online content, across multiple platforms. As well as using my CRM and marketing automation expertise to create campaign analysis and tracking to optimize lead conversion.



Q4 Web Systems

• VP, Marketing and Communications

  • Apr 2009 - May 2014

  As VP, Marketing and Communications at Q4 Web Systems Inc., I was responsible for the development and implementation of the company’s marketing and communications strategy. I also developed and wrote 14+ thought leadership pieces including whitepapers on IR website best practices and social media use for investor relations. I was also a regular contributor on their blog on industry trends. I also lead the company’s social media initiative to increase brand awareness and shares investor relations’ trends on Twitter, Facebook and LinkedIn.



Barnes McInerney Inc.

• Senior Consultant

  • Jul 2006 - Apr 2009

  Barnes McInerney (BMI) is a leading capital markets communications firm focused on investor relations and IPOs for Canadian publicly-traded companies. While at BMI, I developed annual communication and online strategies for publicly traded companies in the consumer goods, clean energy, financial and oil and gas sectors listed on stock exchanges in North America and Europe. KEY RESPONSIBILITES: • Content Creation – Write press releases, annual report content, earnings conference call and investor presentation scripts, annual meeting speeches, IR fact sheets and web content. • Executive Media Training – Prepare and coach C-Suite executives: hone their communication skills to more effectively interact and engage with key stakeholders. • Website Audits – Developed and conducted website and online audits recommending best practices for public companies; implemented firm-wide.



Vasogen Inc

• Biotechnology Research
• 1 - 100 Employee

• Manager, Investor Relations

  • Jun 2004 - Jul 2006

  Vasogen is a publicly traded biotechnology company engaged in the research and development of chronic heart failure and peripheral arterial disease. While at Vasogen, I was the main liaison with the investment community; maintained relationships with analysts, institutional investors, key retail brokers, financial media and shareholders. KEY RESPONSIBILITES: • Financial Communications – Manage and prepare commentary and presentations for annual shareholder meeting, quarterly conference calls and investor roadshows. • External Consulting Contact – Research, benchmark and implement media monitoring, investor targeting and shareholder identification services. • Website – Lead the mandate to move to a content managed system (CMS) and internal training.



TMX Equicom

• Financial Services
• 1 - 100 Employee

• Account Executive

  • Jan 2001 - Apr 2004

  TMX Equicom provides investor relations and strategic corporate communications to public companies. While at Equicom, I provided professional, ongoing Investor Relations services with the goal of developing a diverse shareholder base and increased awareness for clients. KEY RESPONSIBILITIES: • Corporate Communications – Work closely with Senior Management on client specific IR strategies, investor presentations, annual and investor meetings and quarterly reporting collateral. • Event Management – Manage logistical arrangements of Annual General Meetings, quarterly conference calls & webcast and Analyst Days.