Senior Social Media Executive

• Jun 2021 - Present

Digital Marketing Executive

• Jun 2019 - Jun 2021

Strong experience in ideating and implementing consumer insight-driven campaigns and ensuring creative and media are well aligned with performance set• Brands worked with: iFly Singapore, Sky Garden Sentosa, ESR-REIT BizPark @Chai Chee, Young NTUC, NTUC U Family, HYSSES, Serge Ferrari, Sothys Paris, Brow Art Asia, Browtisan, Love Nest, Malena Bridal Haute Couture, Signature Bridal, Align Brace, Bridging The Gap, Joi by Q Framing, Maians, The Finishing Line, AME Synthesis, My Afterwords, UDrivers, Rheem Singapore, Tampines Changkat Community Club, Novena Vitiligo Medical Centre, Rio Diamonds, Indigo, Lilly, Nest Lab and more• Proficient in Facebook, Instagram, Facebook Business Manager, Facebook Ads Manager, Google Analytics, Google Adwords, Adobe Photoshop, Illustrator, Premiere Pro and other social media management tools

Financial Advisor

• Jul 2017 - Aug 2018

• 1-year industry experience as a Wealth Manager• Provided financial planning services to clients• Responded to queries on financial planning to prospects • Managed a pool of clients' financial, investment and health portfolios• Possessed strong knowledge of investment business and understanding of financial planning concepts • Managed appointments with clients to cultivate client relationship

Customer Relationship Management Intern (Teaching Enterprise Project - Practicum)

• Jul 2015 - Aug 2015

• Delivered excellent level of customer service by addressing customers’ needs and concerns effectively• Handled inbound and outbound telemarketing calls• Delivered product knowledge to customers through effective communication to increase consumer understanding and service sales• Promoted and up-sell services to maximize sales opportunities where necessary

Business Research Intern (Teaching Enterprise Project - Practicum)

• Jun 2015 - Jul 2015

• Analysed market and industry trends and recommended adjustments to establish company's strategy• Provided constructive feedback on sales, effectiveness of promotions, customers, product and service launches as well as store activities and trends• Maintained regular engagement and proactive partnership with business and technology teams to ensure strategies align with business and technical needs, requirements and constraints• Translated textual surveys into presentation materials and reports• Supported the team's financial and assets tracking

Marketing and Administrative Intern (Membership)

• Mar 2015 - Jun 2015

• Designed and developed promotional materials for various campaigns• Made recommendations on creative directions• Worked with the event teams to provide onsite support for special events• Supported various general administrative tasks• Gathered and communicated collective feedback from customers, as well as tracking, analyzing and presenting findings• Nominated for Internship Award (2015)

Event Photographer Assistant (Ad-Hoc)

• Jun 2014 - Dec 2014

• Liaised with clients and coordinated events • Handled projects and assisted in-charge of deliverables • Built and maintained relationships with clients • Oversaw and ensured projects are completed within stipulated deadlines given

Administrative Associate

• Jan 2013 - Mar 2013

• Tracked and processed sales invoices with computer data system• Managed procedural systems• Sorted and distributed incoming correspondence, corporate documents, records and reports