Sheryl Walker

Account Manager at OTA Insight
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Location
Denver, Colorado, United States, US
Languages
  • Italian -

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Experience

    • United Kingdom
    • Hospitality
    • 200 - 300 Employee
    • Account Manager
      • Feb 2023 - Present

    • Business Development Manager
      • Feb 2021 - Feb 2023

    • United States
    • Hospitality
    • 700 & Above Employee
    • Senior Sales Manager
      • Jan 2019 - Feb 2021

      As a Senior Sales Manager, I drive revenue and customer success for the Hilton Denver City Center. -Oversee account management for hotel's Association and Financial market segment accounts -Build and maintain long-standing relationships with key clients -Manage the sales process for large groups within assigned markets, from inquiry to contract -Conduct contract and process training for team administrators and Sales Managers -Organize and conduct site visits of the hotel. In this… Show more As a Senior Sales Manager, I drive revenue and customer success for the Hilton Denver City Center. -Oversee account management for hotel's Association and Financial market segment accounts -Build and maintain long-standing relationships with key clients -Manage the sales process for large groups within assigned markets, from inquiry to contract -Conduct contract and process training for team administrators and Sales Managers -Organize and conduct site visits of the hotel. In this role, I have achieved a 58% site visit closure rate, the highest on my team -Discover new business opportunities through networking, solicitation, and industry events. -Achieved 104% of 2019 total annual revenue goal and 107% of 2018 total annual revenue goal

    • Sales Manager, Association
      • Dec 2017 - Jan 2019

      Sales Manager for the Association market at the new Hilton Denver City Center (formerly the Denver Marriott City Center).

    • United States
    • Hospitality
    • 700 & Above Employee
    • Destination Sales Executive
      • Apr 2017 - Dec 2017

      As a DSE at the Denver Marriott City Center, I arranged for brilliant site inspections for events considering our hotel, and support the regional sales managers by acting as a property expert. I also focused on building the association and affinity markets by forming relationships within those markets and within the Marriott sales network.

    • Sales Manager
      • Jun 2014 - Apr 2017

      The Marriott Conference Center at NCED in Norman, Oklahoma includes a 72-acre campus, 75,000 square feet of meeting space, and 965 guest rooms. As Sales Manager, I was responsible for acquiring and contracting business in the education, faith-based, and fraternal market segments. I focused on discovering new business and building long-term relationships across my areas of expertise in order to diversify my hotel's group business. This strategy allowed us to remain successful for both the… Show more The Marriott Conference Center at NCED in Norman, Oklahoma includes a 72-acre campus, 75,000 square feet of meeting space, and 965 guest rooms. As Sales Manager, I was responsible for acquiring and contracting business in the education, faith-based, and fraternal market segments. I focused on discovering new business and building long-term relationships across my areas of expertise in order to diversify my hotel's group business. This strategy allowed us to remain successful for both the immediate and distant future. By diversifying these markets and a deep understanding of my market segments, I was able to help our team overcome the widespread economic downturns within the state of Oklahoma and protect the hotel from future downturns. During my team overseeing the University market segment, I increased total revenue from that segment by 140% in two years.

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Sales Intern
      • Jan 2014 - May 2014

      As the sales intern, my primary goal was to find new business for NCED, focusing on group business such as conferences and meetings. I was also given social media and marketing responsibilities, including posting and monitoring existing social media channels, expanding social media presence, brainstorming and implementing marketing campaigns, and fostering outreach with the Norman and OU communities. As the sales intern, my primary goal was to find new business for NCED, focusing on group business such as conferences and meetings. I was also given social media and marketing responsibilities, including posting and monitoring existing social media channels, expanding social media presence, brainstorming and implementing marketing campaigns, and fostering outreach with the Norman and OU communities.

    • OU Foundation Account Co-Lead
      • Oct 2013 - May 2014

      Our team was responsible for redesigning the annual reports sent to the donors who endow professor chairs here at OU. This involved interviewing donors and professors, organizing student feedback, collecting and creating the reports, and redesigning the layout itself. As the account lead, I also oversaw the team members, maintained communication with our client, and ensured the campaign plan was on schedule.

    • Lawton/Fort Sill Strength of Community Campaign Account Co-Lead
      • Aug 2013 - Oct 2013

      As the account co-lead for the Fort Sill account, the largest account ever given to a student-run agency, I oversaw team members, maintained contact with the client, assisted my team with anything they needed, ran meetings, and fostered my team members' Public Relations and leadership skills.

    • Lawton/Fort Sill Strength of Community Campaign Social Media Lead
      • May 2013 - Aug 2013

      As the Social Media Lead for the Lawton/Ft. Sill Strength of Community account, I was responsible for creating and implementing social media campaigns, keeping all social media platforms updated, expanding the social media reach, and other related tasks.

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Regional Conference Coordinator
      • Aug 2013 - May 2014

      The PRSSA Red River Regional Conference was the first PRSSA regional conference in Region Three in more than a decade. As one of the Conference Coordinators, I was responsible for overseeing conference attendance and registration, all digital strategies, sponsorship outreach, and the conference budget. I also worked with the other coordinators on speaker outreach, conference location and logistics, and everything else related to planning a regional conference. In the end, we hosted over 140… Show more The PRSSA Red River Regional Conference was the first PRSSA regional conference in Region Three in more than a decade. As one of the Conference Coordinators, I was responsible for overseeing conference attendance and registration, all digital strategies, sponsorship outreach, and the conference budget. I also worked with the other coordinators on speaker outreach, conference location and logistics, and everything else related to planning a regional conference. In the end, we hosted over 140 conference delegates, stayed within our budget, and received positive feedback from the attendees. In addition, the conference hashtag was trending in the Dallas area within an hour and a half, and had nearly 1500 total mentions on Twitter alone. Show less The PRSSA Red River Regional Conference was the first PRSSA regional conference in Region Three in more than a decade. As one of the Conference Coordinators, I was responsible for overseeing conference attendance and registration, all digital strategies, sponsorship outreach, and the conference budget. I also worked with the other coordinators on speaker outreach, conference location and logistics, and everything else related to planning a regional conference. In the end, we hosted over 140… Show more The PRSSA Red River Regional Conference was the first PRSSA regional conference in Region Three in more than a decade. As one of the Conference Coordinators, I was responsible for overseeing conference attendance and registration, all digital strategies, sponsorship outreach, and the conference budget. I also worked with the other coordinators on speaker outreach, conference location and logistics, and everything else related to planning a regional conference. In the end, we hosted over 140 conference delegates, stayed within our budget, and received positive feedback from the attendees. In addition, the conference hashtag was trending in the Dallas area within an hour and a half, and had nearly 1500 total mentions on Twitter alone. Show less

    • Programming Director
      • May 2012 - May 2013

      As Programming Director, I was responsible for planning the large-scale programming for the Housing Center Student Association. I also oversaw the programming of the six residence halls' individual Resident Student Associations. As Programming Director, I was responsible for planning the large-scale programming for the Housing Center Student Association. I also oversaw the programming of the six residence halls' individual Resident Student Associations.

Education

  • University of Oklahoma
    Public Relations; European History, Public Relations/Image Management; History
    2009 - 2014

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