Sheryl Shen
Product Manager at PHISKIN- Claim this Profile
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Bio
Experience
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PHISKIN
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China
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Hospitals and Health Care
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1 - 100 Employee
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Product Manager
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Oct 2017 - Present
New product development New product development
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Baxter Healthcare Corporation
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United States
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700 & Above Employee
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Assistant Product Manager
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Sep 2014 - Mar 2017
• Managed dialyzer products including L dialyzer and re-use dialyzer. • Developed annual strategic marketing plans by differentiation strategy in competitive market. • Worked closely with global marketing team to leverage resources to support market access. • Facilitated product campaign including exhibition, meetings and special events. • Developed and maintained professional relationship. • Worked with commercial team on quotation to distributors and adjusted ASP accordingly. • Established internal training platform on Wechat for sales team. Show less
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Brand Executive
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Apr 2011 - Aug 2014
• Developed Tom Ford Beauty new launch strategy including pricing strategy, product positioning and annual market campaign. • Restructured product portfolio (173 SKUs) to meet Chinese consumers’ needs as well as to differentiate with competitors. • Managed forecast and tracked sales revenue by SKUs by assortments by door. • Collaborated with agency on translating and optimizing brand catalogue, leaflet as well as training material. • Monitored certificates application and labeling progress with registration team. • Organized press conference in Beijing with PR team. Show less
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Apple
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Indonesia
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Software Development
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1 - 100 Employee
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Management Trainee
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Jul 2010 - Mar 2011
• Rotated to different roles in Apple retail store to get learned of store operation and sales communication skill. • Communicated with business clients on group purchasing negotiation. • Supported event manager on store events including Li Yundi’s live piano recital and Zhang Zhenyue’s rock show. • Rotated to different roles in Apple retail store to get learned of store operation and sales communication skill. • Communicated with business clients on group purchasing negotiation. • Supported event manager on store events including Li Yundi’s live piano recital and Zhang Zhenyue’s rock show.
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Education
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Shanghai Jiao Tong University
Master of Business Administration - MBA, Business Administration and Management, General -
Shanghai University
Bachelor's degree, English Language and Literature/Letters