Sheryl Raley DeTellis, MBA RN
Head of Sales at Aviv Clinics- Claim this Profile
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Credentials
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Florida Registered Nurse
Florida State Board of Nursing
Experience
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Aviv Clinics
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Head of Sales
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Jan 2023 - Present
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Soleo Health
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United States
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Hospitals and Health Care
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300 - 400 Employee
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Regional Business Leader, Florida & Georgia
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2019 - Feb 2023
Directed overall business and clinical operations for two state-wide branches spanning Sales, Pharmacy, Nursing, Intake, and Billing/Reimbursement. Developed strategic plans to increase referrals, improve intake and documentation, optimize quality assurance, and maximize profitability. Aligned regional operations to fulfill company mission, vision, and values. Managed 10 direct reports in Georgia and 12 direct reports in Florida.• Transformed Georgia branch from significant monthly EBITDA loss to profitability within 4 months by streamlining operations, reducing overhead, controlling inventory, consolidating supplies, and reviewing portfolio of available medications to refine sales strategies. • Cut EBITDA losses in FL within 60 days and increased sales via targeted business plans and coaching of sales team.• Achieved 300%+ EBITDA growth for 2021, ranking #1 in company for growth; responsible for $76M+ in annual revenue with $38.3M for Georgia and $38M for Florida.• Achieved exponential revenue growth year over year for each geographic region.o Georgia : 2018 $9.8M to 2021 $38.3M o Florida: 2018 $4.5M to $38M and on track to exceed $41M for 2022• SoleMetrics Cornerstone Award for excellence in clinical outcomes for 2021 in Florida ranking #1 • Received 3 Branch Excellence Awards for outstanding performance for clinical excellence, customer service, and financial performance.• Improved Georgia branch ranking from #20 of 20 to #11 and Florida from #19 to #8 within 6 months.• Implemented process improvements to drive intake efficiency and ensure comprehensive data collection for accurate and complete documentation that meets Joint Commission standards. Show less
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Regional Business Leader, Florida & Georgia
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2019 - 2022
• Won a Silver Stevie Award from the American Business Association for developing an outstanding COVID-19 response; developed an exclusive partnership with Orlando Health to provide in-home monoclonal antibody therapy for COVID positive patients presenting at emergency room. Successfully processed and cared for more than 1,000 patients in a 4-month period.• Refocused sales efforts to improve marketing and provider education regarding available products and services to increase referrals and drive revenue generation.• Analyzed data to track performance and identify areas for improvement.• Cultivated strong relationships with regional manufacturer reps to improve product availability and better meet patient needs.• Slashed expenses by setting clear standards and expectations for purchase and use of supplies by nursing team; presented cost-effective options and educated staff to gain buy-in. Show less
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Avant Healthcare Professionals
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United States
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Staffing and Recruiting
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300 - 400 Employee
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Director of Client Services
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2018 - 2019
Managed operational oversight of the revenue generating department of an international healthcare staffing agency generating $77M in annual revenue. Cultivated and maintained client relationships with 200 master client accounts across the U.S. Supervised 9 direct reports. • Increased placements by more than 200% setting new company record; secured 76 placements for December and 105 placements for January exceeding average of 35 placements per month for past 7 years and generating millions of dollars in revenue growth. • Revamped placement process to streamline operations and capture multiple opportunities within individual accounts while ensuring high-quality candidates. • Grew Client Services from 3 employees to 15 employees in less than 6 months to meet increased business demands; coached and developed staff to effectively handle changes associated with rapid growth and reduced employee turnover. • Developed educational series to ensure employees were knowledgeable about assigned processes, as well as all components of the company as a whole. Show less
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General Manager
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2017 - 2018
Elevated to role to oversee the general management of Warehousing, Nursing, and Pharmacy departments for organization that generates $16M in annual revenue. Responsible for the day-to-day operation of the business while placing special emphasis on sales, budget administration, financial management, development and training of employees, and quality assurance. Monitors the performance of financial and operational plans and ensures alignment with the company goals and objectives. • Supervised and managed 8 direct reports in daily operations.• Coach and develop staff members in an effort to turnaround attitudes and business approaches; results have successfully improved the functions of the team and transitioned underperforming employees from the business without impacting operations.• Uncovered multiple budget errors upon initial evaluation and assessment that resulted in a $100K savings to the business.• Implemented change management initiatives and spearheaded the creation of a positive culture and work environment since beginning tenure in position. Show less
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Corporate Director of Sales & Marketing - Florida Hospital Respiratory & Equipment
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2005 - 2017
Promoted to role to lead all marketing and sales endeavors and business development for both Florida Hospital Home Infusion (FHHI) and Florida Hospital Respiratory & Equipment (FHRE) while simultaneously serving as the Administrator of the Nursing division. Oversaw all sales operations, training, and brand positioning throughout the state of Florida. Delivered overall team sales targets, recruited and hired talent, engaged in business planning, and successfully managed all sales channels. • Championed the development, growth, and retention of $12M in annualized revenue for FHHI and $5.5M for FHRE.• Drove center expansion into new markets and locations and introduced and launched the infusion program within additional hospital systems.• Scouted new locations, engaged in build-out of new centers, and identified possible target markets and prospective accounts. • Trained and mentored nurses operating at varied partner nursing agencies as well as case managers, doctor’s office representatives, and hospice agency employees. Show less
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Administrator—Nursing Division
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2002 - 2017
Charged with the oversight and overall development and management of the Nursing division for the home infusion pharmacy. Supported all operational, administrative, clinical, human resources, customer service, and fiscal activities for the division’s programs and services. Guaranteed quality and patient care standards were met, exceeded company and regulatory standards, and ensured compliance. Created all policies, procedures, and protocol while directing staff recruitment, hiring, onboarding, and training. • Collaborated with the Director of Nursing in the launch and establishment of division operations.• Transitioned from initially handling infusion cases and staffing into a full-service home health agency over the course of four months.• Successfully reached and exceeded profitability goals and targets within six months of operation. Show less
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District Sales Manager
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2002 - 2005
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Sales Representative
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1999 - 2002
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Patient Case Manager
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1997 - 1999
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Infusion Services Coordinator
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1995 - 1997
• Recipient of multiple promotions based on excellent performance and goal attainment.
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Florida Hospital Home Care Services
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United States
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Hospitals and Health Care
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Intravenous Nurse Case Manager
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1994 - 1995
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Allied Health Assistant (Rounding/Office Nurse)
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1988 - 1994
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Florida Hospital Medical Center
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United States
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Hospitals and Health Care
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Staff Nurse/Critical Care
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1987 - 1988
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Education
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Rollins College - Crummer Graduate School of Business
Master of Business Administration (MBA), Concentration on Management and Marketing -
Samford University
Bachelor's of Science, Nursing