Experience

Finecast | part of GroupM Nexus

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Client Engagement Director

  • Aug 2021 - Present

  Responsible in the education of the addressable TV landscape and Finecast solutions for both GroupM clients as well as clients outside of the group. Working collaboratively with the client services team to drive commercial outcomes and strategic partnerships.Shared ownership of market sales targets; collaborating closely with the head of client service and each market’s Investment leads to ensure agency targets are accurate and achieved.Improvement of agency and client engagement by assisting with projects and helping solve wider strategic, client business and marketing problems.Drive new client growth in respective markets, uncovering new business opportunities.Support client service team in growing existing clients into long term commercial opportunities for Finecast. Management of my own and team’s professional development plan/s as well as incidental development of the wider team & organisation. Show less

• Senior Client Engagement Manager

  • Sep 2020 - Present

  Improvement of agency and client engagement by assisting with projects and helping solve wider strategic and client business and marketing problems Drive new client growth in Melbourne & Adelaide markets, detecting new business opportunities, as a result increasing adoption of Finecast into long term media investment opportunities for agencies and their clients

• Client Engagement Manager

  • Mar 2019 - Sep 2020

  Agencies: Mindshare, Wavemaker Melbourne, Mediacom, Wavemaker Adelaide • Responsible for the growth of addressable TV business in Melbourne and Adelaide markets• Educate and inspire clients and agency stakeholders regarding Addressable TV propositions and products, including comparison with other tech platforms• Engage with key agency stakeholder to understand their needs and help them with the translation of these requirements to the addressable space• Help build and then maintain strong collateral pieces relevant to the group, agencies, and clients by liaising with product team members to understand proposition, product features and KPIs.• Support client strategy development, presentations, and pitches as necessary with advice, materials, fresh content and build collateral. Show less



Xaxis

• United States
• Advertising Services
• 700 & Above Employee

• Business Development Manager (Programmatic)

  • Mar 2017 - Mar 2019

  Agencies: Mindshare, Wavemaker Adelaide • Grew Mindshare billing by 300% YoY • Build and nurture relationships with the agency client leads and digital managers • Helped to launch a bespoke digital solution for an auto client, worth $6m • Educate new starters at the agency about programmatic in general, as well as USPs of both Xaxis & Plista (Comfortable to present in both big and small groups) • Weekly WIPs with Wavemaker Adelaide to present campaign updates • Regularly involved in agency pitch meetings to showcase benefits of our proprietary media offerings. • Maintain and grow Revenue across both agencies. Manage monthly, quarter and yearly targets within our team. YOY growth for Mindshare Plista revenue: 300%. • Launched a bespoke custom programmatic trading solution for Ford in Australia. Heavily involved in the education and product development of the new offering at Xaxis – Headlight. Show less



Multi Channel Network

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Sep 2015 - Feb 2017

  Agency Clients: Maxus(now Wavemaker), Mediacom, UM, Initiative awarded MCN’s ‘Passionate’ awards for Melbourne and National market • Building rapport with my clients and ensure that campaigns deliver value • Effectively manage my two co-ordinators by monitoring performance against targets and KPI's, have conducted regular performance reviews and planed and executed formal and informal training • Ensured booking schedules are accurate and oversee campaign delivery and post analysis • Being proactive in sourcing opportunities to address revenue needs Show less



Network 10

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Sales Executive

  • Nov 2013 - Aug 2015

  Agency Clients: UM, Initiative, IKONRecognised as Sales Rep of the Month by UM • Managed one of the largest client group Wesfamers in Australia, become an expert in managing the delivery of Sponsorship campaigns (Coles Masterchef, Bunnings & The Living Room)• Increased my YOY Initiative revenue by 38% ($1.5m – New businesses)

• Sales Coordinator

  • Nov 2011 - Oct 2013

  Agency Clients: Carat, ZO, Mindshare, Mediacom, MEC, OMDAwarded as Sales Person of the quarter by OMD• Accurately booking advertising inventories across all of my agency groups• Actively involved in the assistant training programs• Became a ‘Super-User’ to provide system related support to the rest of the sales team



MYER

• Australia
• Retail
• 700 & Above Employee

• Sales Assistant

  • Dec 2009 - Jul 2011



Westfield

• Real Estate
• 700 & Above Employee

• Concierge Attendent

  • Dec 2009 - May 2011