Experience

ComplyAuto

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Sales

  • Apr 2022 - Present

  United States



SNJ Solutions Inc.

• Business Consultant

  • Jan 2020 - Present



Bright Dais Ahead

• Content Creator and Blogger

  • Sep 2019 - Present

  Overland Park, KS Brand blog called Bright Dais Ahead (after my daughters Brighton and Daisy). This blog is about our family choosing to live life differently by living in an RV fulltime. We have chosen to add space to our lives. We are creating space by simplifying our lives for us to be able to share, give, see, experience and spend more time with our loved ones. We hope we can inspire you on ways to create space in your life too! The blog will share tips on ways to create margin in your life. In… Show more Brand blog called Bright Dais Ahead (after my daughters Brighton and Daisy). This blog is about our family choosing to live life differently by living in an RV fulltime. We have chosen to add space to our lives. We are creating space by simplifying our lives for us to be able to share, give, see, experience and spend more time with our loved ones. We hope we can inspire you on ways to create space in your life too! The blog will share tips on ways to create margin in your life. In addition, to supplement income on the road, I sell insurance (life and medicare supplemental) and own consulting business. Show less



AutoAlert

• United States
• Software Development
• 100 - 200 Employee

• Go to Market Launch Manager

  • Nov 2021 - Apr 2022

  Bushnell, Florida, United States



Office Pride Commercial Cleaning Services

• United States
• Facilities Services
• 200 - 300 Employee

• Franchise Business Owner

  • Jul 2017 - Jul 2020

  Overland Park, KS • Founded and operated a top-quality janitorial service and total floor care company, nationally recognized for excellence among peer group • Manage all sales, operations, logistics, scheduling, hiring, training, account start-up and customer relations • Grew business from start-up to $750,000 annual sales. (Franchise avg. $420K) • Achieved break even in the first 18 months, exceeding corporate suggested goals by 144% • Employ team of 35 and pay them all a part-time fair-living… Show more • Founded and operated a top-quality janitorial service and total floor care company, nationally recognized for excellence among peer group • Manage all sales, operations, logistics, scheduling, hiring, training, account start-up and customer relations • Grew business from start-up to $750,000 annual sales. (Franchise avg. $420K) • Achieved break even in the first 18 months, exceeding corporate suggested goals by 144% • Employ team of 35 and pay them all a part-time fair-living wage, including General Manager and HR manager • Service small accounts to large commercial multi-tenant buildings and industrial properties • Achieved gross margin of 40%, net profit of 12% (industry average 5%) • Top 10% of Franchisee in customer retention, employee retention, revenue sales, margin, and profit. (One of only three female owned franchises) We specialized in routine cleaning of small to medium businesses including offices, churches, schools, clinics, hospitals, and retail. If you want a "no headaches," hassle-free solution to your cleaning needs, look no further than Office Pride Commercial Cleaning Services. We send only background-checked professionals to clean your business. We are reliable, stand behind our service, and aim to achieve your total satisfaction! Show less



Vista Outdoor Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Jun 2015 - May 2017

  Overland Park, Kansas Optics Brand Manager June 2016 - May 2017 • Managed Marketing plans for 6 optics brands, including Bushnell, Weaver and Simmons. • Conducted agency review which resulted in 2 new agencies and rapid brand immersion for instant content creation. • Increased marketing spend from 1.5% to 4% of sales. • Launched a social media campaign, resulting in 300K+ new followers in less than 6 months • Re-vitalized all marketing tools: websites, catalogs, social media, ads • Launched 8 new… Show more Optics Brand Manager June 2016 - May 2017 • Managed Marketing plans for 6 optics brands, including Bushnell, Weaver and Simmons. • Conducted agency review which resulted in 2 new agencies and rapid brand immersion for instant content creation. • Increased marketing spend from 1.5% to 4% of sales. • Launched a social media campaign, resulting in 300K+ new followers in less than 6 months • Re-vitalized all marketing tools: websites, catalogs, social media, ads • Launched 8 new products Accessories Brand Manager June 2015 - June 2016 • Grew annual revenue by 15.7% YOY • Beat plan sales revenue target by more than 10% • Beat plan GM$ target by more than 10% • Increased gross margin for category by more than 2% YOY • Set new monthly revenue record for category sales • Created and managed marketing plans for 13 previously neglected brands, including iconic brands such as; Hoppe’s, RCBS, Champion and Butler Creek. • Advocated for an increase of marketing budget from .005% of sales to 1.5% of sales. • Managed 3 external marketing advertising agencies with providing financial oversight for a $700K budget and creation of all media assets. • Executed 150 product gift boxes to media, bloggers and key influencers prior to major product launch, resulting in many embargoed earned media mentions during reveal of product. • Executed 24 product launches at 2016 Shot Show, increase of 2300% in product launches YOY. • Developed 4 national sales promotions, improving consumer benefit and sales lift by 10%. • Signed and managed 6 Brand Ambassadors to "carry the brand" to core customer groups • Collaborated with Retail Activation to implement 4 end-cap displays in major retailers • Advocated for policy change to hire Social Media agency to manage Hoppe’s Facebook page as a pilot. First month results included: 66% more fans per day, 28% greater reach, 13% more impressions • Coordinated brand marketing plans with International teams to ensure brand consistency Show less



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product Marketing Manager

  • Jun 2014 - Mar 2015

  Greater Detroit Area • Liaised between engineering, manufacturing, and consumers, ensuring key customer confidence and features were protected. • Reduced orderable complexity by repackaging high turning options into standard content. • Represented marketing needs for Ford North America (US, Canada & Mexico), ensuring full integration and consistent communication with all global stakeholders. • Served as the product expert, representing marketing point of views from concept through execution. • Acted as… Show more • Liaised between engineering, manufacturing, and consumers, ensuring key customer confidence and features were protected. • Reduced orderable complexity by repackaging high turning options into standard content. • Represented marketing needs for Ford North America (US, Canada & Mexico), ensuring full integration and consistent communication with all global stakeholders. • Served as the product expert, representing marketing point of views from concept through execution. • Acted as the voice of the customer, overseeing consumer marketing for product design, as well as design and global teams. Show less



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Dealer Relations Manager

  • 2012 - 2014

  • Achieve cost efficiencies by reducing the frequency of key meetings. • Coordinated, developed, and led three dealer council meetings and monthly conference calls. • Enhanced Council and related Committee processes and disciplines using current communication channels and by dedicating a website for all communications. • Fostered and maintained strong relationships with dealers and internal stakeholders to drive business and the ONE Ford plan. • Co-Lead Dealer Product Committee… Show more • Achieve cost efficiencies by reducing the frequency of key meetings. • Coordinated, developed, and led three dealer council meetings and monthly conference calls. • Enhanced Council and related Committee processes and disciplines using current communication channels and by dedicating a website for all communications. • Fostered and maintained strong relationships with dealers and internal stakeholders to drive business and the ONE Ford plan. • Co-Lead Dealer Product Committee Meetings monthly to gain feedback, monitor key issues, and build strong relationships.

• Consumer Marketing Manager

  • 2011 - 2012

  • Partnered with a licensed vendor to create a new concept vehicle in less than 30 days with no budget for the vehicle creation or advertising. • Increased take rate and contribution margins by identifying an opportunity to overcome a shortage in one commodity and leveraging it with another package at a discounted rate. • Served as the customer’s advocate in front of key internal and external stakeholders. • Co-lead model year price strategies and market equation… Show more • Partnered with a licensed vendor to create a new concept vehicle in less than 30 days with no budget for the vehicle creation or advertising. • Increased take rate and contribution margins by identifying an opportunity to overcome a shortage in one commodity and leveraging it with another package at a discounted rate. • Served as the customer’s advocate in front of key internal and external stakeholders. • Co-lead model year price strategies and market equation development. • Partnered with retail marketing to establish and adjust contests & incentives (C&I) actions, driving the delivery of production program objectives. • Co-developed all training materials and a training video specific to new vehicle features.

• Sales and Marketing Specialist

  • 2008 - 2011

  Orange County, California Area • Directed all aspects of Ford and Lincoln Mercury marketing mix in the west market area, including Tier II advertising, sponsorship, promotion, pricing, retail contests and incentives, digital, CRM, multicultural marketing, 16 auto shows, and corporate citizenship. • Managed 4 dealer advertising associations and 3 advertising agencies. • Designed and presented fully integrated marketing strategies to senior management. • Executed the 2010 new product launch that incorporated… Show more • Directed all aspects of Ford and Lincoln Mercury marketing mix in the west market area, including Tier II advertising, sponsorship, promotion, pricing, retail contests and incentives, digital, CRM, multicultural marketing, 16 auto shows, and corporate citizenship. • Managed 4 dealer advertising associations and 3 advertising agencies. • Designed and presented fully integrated marketing strategies to senior management. • Executed the 2010 new product launch that incorporated experiential grassroots and social media campaigns. • Designed regional communication tools to introduce 5 different regional initiatives to the dealer body, including sales leadership, incentives, objectives, and new training opportunities.

• Market Area Manager

  • 2001 - 2008

  Greater San Diego Area • Promoted to position to manage 15 dealer accounts in the largest market area in the nation. • Analyzed existing dealer market strategies and advised on identifying and buying opportunities for expansion and growth, capitalizing on best practices to ensure return on investment. • Increased product mix and inventory turn for dealerships, resulting in higher dealership sales and attainment of personal sales goals. • Instrumental in increasing National Automobile Dealers Association… Show more • Promoted to position to manage 15 dealer accounts in the largest market area in the nation. • Analyzed existing dealer market strategies and advised on identifying and buying opportunities for expansion and growth, capitalizing on best practices to ensure return on investment. • Increased product mix and inventory turn for dealerships, resulting in higher dealership sales and attainment of personal sales goals. • Instrumental in increasing National Automobile Dealers Association (NADA) scores for sales and services at the dealer level. • Achieved the first "Perfect 10" factory representative score in history. • Planned and organized regional marketing and sales events, including auto sales, product launches, and sponsorships to capture new market segments and increase dealer lead follow up.



Santa Fe Land & Homes

• Director of Marketing

  • 1999 - 2001

  Santa Fe, New Mexico Area • Developed and deployed all marketing initiatives including market research and brand development. • Researched market opportunities for company positioning and promotion within e-commerce channels. • Contributed to brand development to include all corporate image materials such as logos, signage, and print media. • Produced the summer’s highest grossing home sales as a licensed real estate agent.



Santa Fe Ski Area

• United States
• Architecture and Planning
• 1 - 100 Employee

• Instructor Coordinator

  • 1997 - 2001

  • Instructed visitors new skill sets in strenuous conditions. • Selected to coach weekly children's youth programs. • Professional Ski Instructors Level II certified. • Facilitated freshmen instructor training programs and conducted on going skill-improvement clinics.



Digital Television Services

• Public Relations/Office Manager

  • 1997 - 1997

  • Planned and implemented full-scale product communication programs, including event planning, media relations and collateral materials development. • Directed day-to-day administration activities, including sales and marketing, customer relations, human relations, accounts payable, technical support and inventory / supply management. • Organized and introduced innovation promotional materials and special events, which increased market recognition and sales.