Experience

Leading Brands Inc.

• Food & Beverages
• 1 - 100 Employee

• Sales Executive

  • Dec 2014 - Present

  Currently employed as a Retail Sales Specialist representing consumer packaged goods, while servicing the grocery and drug store sectors in Edmonton and surrounding areas. Representing proudly, local juices and healthy natural water. An important aspect of this job is working closely with store and department managers and store owners in assisting them to increase sales and profits within our category. A major component to this role is relationship building and product execution, currently servicing retail convenience and gas, along with major foodservice channels. Primarily responsible for increasing volume and distribution of products, reporting that volume, its increases or decreases to the store owners and or managers, as well as the execution of marketing strategies. Working to negotiate equipment placement, and display space, leveraging products into on premise accounts, securing display and secondary product placement, working within a budget, also coordinating in store demos and events, and ensuring compliance to planogram are important functions of this role.



Corby Spirit and Wine Limited

• Canada
• Beverage Manufacturing
• 100 - 200 Employee

• Retail Sales Rep/Merchandiser

  • Feb 2011 - Apr 2014

  Responsibilities included merchandising and execution of al marketing strategies in the alcohol beverage sector. Working closely with management teams at store level of mass chain retail outlets such as Liquor Depot and RCLS, ensuring planogram compliance, was a key role.. Selling in new products, attending trade shows, building displays in store, using all POS materials provided while maximizing the part time hours allowed. Responsibilities included merchandising and execution of al marketing strategies in the alcohol beverage sector. Working closely with management teams at store level of mass chain retail outlets such as Liquor Depot and RCLS, ensuring planogram compliance, was a key role.. Selling in new products, attending trade shows, building displays in store, using all POS materials provided while maximizing the part time hours allowed.



Sameday RightOWay

• Account Executive Major Freight Sales

  • 2005 - 2010

  Managing a large territory and responsible for generating leads and business within that region. Cold calling and, driving new business were key roles. I. successfully obtained all sales targets and objectives, proposal requirements and rate increases monthly and quarterly. This sector relies abundantly on the ability of a rep to seek out and generate leads that can be turned into completed sales. Increasing volume with each account was a focus, and finding customers efficient ways to transport goods, while reducing their costs was a requirement. Preparing and presentation of contracts to all levels of management and being able to do those presentations was key to success in this role.