Experience

Zola

• United States
• Internet Publishing
• 100 - 200 Employee

• Director, Business Intelligence & Analytics

  • Dec 2022 - Present



Flipp

• Canada
• Software Development
• 300 - 400 Employee

• Data Analytics Manager

  • Apr 2021 - Dec 2022

  • Defined analytics strategy and quarterly roadmaps to provide data-driven insights through storytelling of user behaviors and usage of the app to influence business leaders’ product roadmaps.• Managed and oversaw the work of a team of data analysts through stakeholder relationship management, defining project scope, project prioritization and allocation.• Provided on-going leadership, performance management, development, coaching, and mentoring of direct reports so they can carry out their role to the highest possible standard; Led hiring and onboarding of new analysts.• Partnered with Product & Engineering teams to maintain the accuracy and integrity of our app data and metrics to allow the team to conduct insightful data projects.• Identified data gaps and enabled data accessibility for the team by developing prototype pipelines; Collaborated with data engineering teams to productionize data pipelines.• Performed ad-hoc analyses and development of self-serve dashboards to drive insights and inform business recommendations. Show less

• Data Analytics Lead

  • Apr 2019 - Apr 2021

  • Built up consumer analytics practice by improving consumer data infrastructure, created prototype pipelines of user lifecycles and segmentation, and launched self-serve corporate level dashboards.• Executed on product A/B hypothesis testing and deep dive analyses to support product launches.• Created analysis plans and executed against them to answer ambiguous business problems by writing complex SQL queries and applying data analysis concepts such as descriptive/inferential statistics, retention/churn analysis, user segmentation, and lifecycle metrics.• Acted as the consultant lead to product initiatives by defining and identifying critical metrics, KPIs, trends, and growth opportunities for business units by working directly with stakeholders.• Collaborated with Engineering, Product and Marketing teams to define and build data capabilities to provide actionable data-driven insights.• Built ad-hoc tools and dashboards to improve data accessibility for business teams. Show less



AutoTrader.ca

• Canada
• Online Audio and Video Media
• 700 & Above Employee

• Senior Marketing Analyst

  • May 2014 - Mar 2019

  • Defined KPIs, technical, and business requirements for tracking in Google Analytics and internal data warehouse for new product launches and conducted A/B tests and analysis on the performance of marketplace products.• Managed and coordinated with Engineering team of any changes to the marketing database; UAT and maintain data accuracy of internal marketing data warehouse.• Led data driven projects around customer segmentation, retention, marketing campaigns and other customer centric KPIs; investigated interdependencies and underlying drivers for dealer performance, product deactivations and overall value customers received from TRADER. Show less

• Marketing Analyst

  • Nov 2011 - Apr 2014

  • Responsible for gathering, analyzing, and identify any anomalies, trends, and driver of changes of company’s website performance through continual reporting and analysis.• Developed and managed insightful dashboards and data visualizations that integrate product, marketing, and financial data.• Provided analytical support for business cases, business level productivity and sales results, took part in developing and production of sales tools and training components.



LAUNCH!

• Canada
• Advertising Services
• 300 - 400 Employee

• Cognos Developer

  • Jan 2008 - Oct 2011

  • Executed project details to ensure accuracy in the Business Intelligence side of client project to ensure successful launches.• Designed Cognos Framework and Transformer models specific to multiple clients’ needs; Created and QA’d data pipelines using MS SQL to optimize report solutions for efficiency• Created and maintained complex Scorecard and Dashboard reports in Cognos Report Studio and Crystal Reports to provide accurate fact base analysis to measure clients’ initiatives and KPIs. Show less

• Business Analyst

  • Mar 2006 - Dec 2007

  • Consulted with clients to understand business goals and objectives and processes; Created self-serve reports to measure and analyze clients’ KPIs and POS activities using various BI tools.• Provided ad-hoc analysis based on clients’ needs using MS SQL.