Experience

Live Nation Electronic Asia

• Entertainment Providers
• 1 - 100 Employee

• International Marketing Director

  • Feb 2023 - Present



Liquid State Limited

• Hong Kong
• Musicians
• 1 - 100 Employee

• Marketing Director Greater China

  • Dec 2020 - Dec 2022

  - Responsible for China mainland Liquid music releases, branding, marketing campaigns - Drive Liquid brand & Liquid artist awareness across all forms of media & Digital Music Services in China - Establish & maintain strong relationships with different partners and communicate on a regular basis, including Weibo, Wechat, Radio, Douyin/Kuaishou, RED, video platforms, industry media partners. - Manage Liquid artists and develop social strategy for them across China, spot digital trends to adapt and create innovative marketing opportunities. - Collaborate with international & domestic labels for music release and promotion purpose. - Manage & oversee the whole execution including TV show marketing, offline pop-up events, Liquid Nights 2021 club tour, ensure brand usage and marketing campaign effectiveness. Show less



NetEase

• China
• Technology, Information and Internet
• 700 & Above Employee

• NetEase FEVER Marketing Director

  • Sep 2018 - Nov 2020

  1) Define branding and marketing strategy to improve brand awareness among the target audience. 2) Align with both domestic& international communication strategy by working with international team. Manage and design annual marketing & communication plan including conception, content strategy and budget. 3) Work closely with design team to produce communication and promotion content/assets such as posters, flyers, banner to different channel. 4) Oversee the whole marketing execution including offline events, online content distribution to all the platforms, advertisement conversion rate etc. Ensure brand usage and marketing campaign effectiveness. 5) Develop collaboration with stakeholders and leading internet giant such as NetEase, Bilibili, Douyin, Baidu, iQIY, Weibo, RED etc. to create online/offline campaign. Award Achieved: -Won Annual Contribution Award of the year 2020 of “China Music Business” -Won the Gold Globefish Award with the highest investment value company at China Entertainment Industry Summit (CEIS) 2019 of “Entertainment Capital” Show less



A2LiVE

• China
• Entertainment Providers
• 1 - 100 Employee

• Marketing Communication Manager

  • Jul 2016 - Jul 2018

  1) Promoted and maintained a favorable public image for STORM IP brand. 2) Aligned with both domestic&international marketing communication strategy, managed external communication efforts to build brand image. 3) Managed and designed annual marketing & communication plan. Overseen the execution from beginning to the end. 4) Conducted successful marketing & PR events for STORM festival (press conference/media gathering/interview, etc.) Developed and maintained good relationship with partners, key media, KOLs. 5) Increased media exposure& voice of share more than 40%, achieved 21,350 news reports hits for A2LiVE in 2017. The potential reach that it generated was up to 2072 million people. 6) Ensured effective implementation on crisis communication management related with media risk and other sensitive issue. Show less



Baoxin Auto Group Limited

• Cayman Islands
• Retail

• Marketing Manager

  • Jul 2014 - Aug 2015

  Responsible for brand awareness and brand management in central marketing department for BMW, Jaguar& LandRover, Volvo,etc. - Supported ATL/BTL activities &developing toolbox for brand by analyzing the marketing data and competitors with marketing team. - Planned for annual digital and social communication plan and to ensure marketing effectiveness - Cross-over program development with key partners such as Real Estate group Wanda and bank/credit card. Responsible for brand awareness and brand management in central marketing department for BMW, Jaguar& LandRover, Volvo,etc. - Supported ATL/BTL activities &developing toolbox for brand by analyzing the marketing data and competitors with marketing team. - Planned for annual digital and social communication plan and to ensure marketing effectiveness - Cross-over program development with key partners such as Real Estate group Wanda and bank/credit card.



Shanghai World trade Automobile Co.,ltd.

• Shanghai City, China

• Marketing Maganer

  • Aug 2009 - May 2014

  - Defined action plans for promotion activities. - Planned event conception, preparation, budget control, and on-site execution with follow-up and reporting. - Worked on marketing material & CI control -Vendor management and budget control - Planned annual digital and social communication projects and led team members fulfill target. - Monitored marketing effectiveness, promo application and ROI analysis - Improved the whole sales and publicity by continual marketing. Award Achieved: - Ranked No.2 of National Top10 Marketing Manager, 2012&2013 - Best dealer of the year, Most Creative Brand of the year, Best SUV Award of the year Show less