Sherrien Cuaca

Art Director at OSLO Home Living
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Contact Information
Location
Jakarta, Indonesia, ID
Languages
  • English Professional working proficiency
  • Indonesian Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • Indonesia
    • Furniture
    • 1 - 100 Employee
    • Art Director
      • Apr 2023 - Present

    • Creative Designer
      • Apr 2022 - Apr 2023

      Working under the Marketing Team, responsible for:Social Media– Creating Social Media Content Pillars & Monthly Content Plans– Creating and developing digital content/ visual output– Social media handlingBranding & Marketing– Designing OSLO's brand collaterals: Stationery, Digital, Publication, Prints, Signages, Promotional Items, Packaging, Uniforms and IDs, Vehicle Livery– Designing promotional materials for OSLO's 360 MarketingE-Commerce– Developed content for OSLO's website: oslodesign.com, showcasing products and campaigns.– Curating and assisting in the onboarding of lifestyle brands into OSLO's webstore– Newsletter design and creation– E-commerce merchandising– Product page creation (Product Photos, Description, Segmentation, etc. on Shopify)– Photo retouching and video editing for e-commerce product catalogProjects & Campaigns– Creative Direction & Management of Projects – From creative planning to brand strategizing, brainstorming artistic concepts & ideation, creating a creative brief, and eventually generating visuals aligned with the brand identity.– Working closely with freelanced photographers & videographers– Communicating with collaborators– Communicating with vendors– Handling and supervising production and quality checks– Creating Press Releases for each project & communication with media partners– Product Seeding to KOLs*Projects include: OSLO Story Series with Hadi Ismanto, OSLO x Derai, OSLO x Sir Dandy, IndoBuildTech 2022, OSLO x Kevala, OSLO x Adityalogy Show less

    • Indonesia
    • Restaurants
    • 1 - 100 Employee
    • Graphic Designer
      • Jan 2022 - Present
    • Indonesia
    • Food and Beverage Retail
    • 1 - 100 Employee
    • Art Director
      • Jan 2022 - Present
    • Indonesia
    • Retail
    • Art Director
      • Dec 2021 - Present
    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Designer & Strategic Planner
      • Oct 2021 - Dec 2021

      Worked in the Brand Development Team– Created creative narratives and graphic assets for Maika's internal branding & collaborative creative projects. Working closely with the Motion Artist, Copywriter, Project Manager and Brand Manager.– Developed digital content/ visual output for Maika's Social Media– Developed content for Maika's website: maikacollective.com, showcasing highlighted projects from each sub-brand.– Created Key Visual Assets for WeFeature Forum: Future Leaders 2021, an offline event powered by Kementrian Kominfo.– Creative planning, consulting, brand strategizing, concept & ideation for clients such as Jaklingko/ MRT Jakarta, ASTRO, JIEP, Menjadi Manusia, and many more. Show less

    • Graphic & Motion Designer
      • Jun 2021 - Sep 2021

    • International Representative
      • Sep 2017 - Sep 2021
    • Archive Sale
      • Dec 2020 - Dec 2020

      Worked with the Web Coordinator team, responsible for fulfilling orders for the MARINE SERRE Archive Sale. Worked with the Web Coordinator team, responsible for fulfilling orders for the MARINE SERRE Archive Sale.

    • Interior & Graphic Design Intern
      • Jul 2020 - Oct 2020

      Photographer & Graphic Designer for Jakarta Vintage’s third book: 100+ Days of Quarantine by Luthfi Hasan Photographer & Graphic Designer for Jakarta Vintage’s third book: 100+ Days of Quarantine by Luthfi Hasan

    • Non-profit Organizations
    • Head Of Media
      • Oct 2018 - Nov 2019
    • Italy
    • Retail Luxury Goods and Jewelry
    • 300 - 400 Employee
    • Showroom Assistant
      • Jun 2019 - Jun 2019

      Heron Preston SS20 Showroom Heron Preston SS20 Showroom

    • Poland
    • Technology, Information and Internet
    • Backstage Crew
      • Feb 2019 - Feb 2019

      Y/Project’s AW19 Women’s Wear Fashion Show as usher and backstage crew. Y/Project’s AW19 Women’s Wear Fashion Show as usher and backstage crew.

    • Italy
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Showroom Assistant
      • Jan 2018 - Jan 2018

      Receptionist at Palm Angels SS18 Showroom under New Guards Group Receptionist at Palm Angels SS18 Showroom under New Guards Group

    • South Africa
    • Architecture and Planning
    • 1 - 100 Employee
    • Interior Design & Architeture Intern
      • Apr 2017 - May 2017

Education

  • LISAA - L'Institut Supérieur des Arts Appliqués.
    Bachelor's degree, Interior Architecture & Design
    2017 - 2020
  • Institut Français d’Indonésie
    A2.2, French Language and Literature
    2015 - 2017
  • BINUS School Serpong
    High School Diploma, ICT, Arts & Design
    2012 - 2017
  • Sekolah Pelita Harapan
    2007 - 2012

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