Sherri Smith

Chief Marketing Officer at Malamut & Associates
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Contact Information
us****@****om
(386) 825-5501
Location
JE

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Experience

    • United States
    • Law Practice
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Aug 2022 - Present
    • United States
    • Law Practice
    • 100 - 200 Employee
    • Director Of Marketing And Business Development
      • Jan 2022 - Jun 2022
    • United States
    • Law Practice
    • 100 - 200 Employee
    • Director of Marketing
      • Jan 2019 - Jan 2022

      • Responsible for the development and execution of overall marketing strategy including website, blogs, email marketing, public and virtual engagements, content marketing, advertising, visual assets and collateral, photography and video coordination, sponsorships, press/media relations, professional and business association involvement, and social media campaigns. • Oversee process for delivering hundreds of request for proposal (RFP) responses for public entity clients and prospects, including supervision of proposal coordinator and interns• Additional responsibilities include employee communications, engagement initiatives, corporate social responsibility programs, employee professional development programming, attorney business development training and coaching • Assist with operational projects including a green paperless initiative, rollout and training for new technology, multimillion-dollar tenant improvement construction/renovation project, and pandemic response and planning

    • Employee Communications and Engagement Manager
      • 2016 - 2019

      • Designed and executed the internal communications strategy for the firm including change management plans to support the organization’s continued growth and transformation• Developed creative communications to inform, educate, motivate, and engage employees• Oversaw all internal communications, including company-wide announcements, newsletters, the intranet, and crisis communications• Provided strategic counsel to executives and administrative management, serving as a thought partner in creating clear, compelling messages.• Engaged with local community non-profits on corporate social responsibility activities and commitments• Created employee appreciation activities, employee development opportunities, corporate health and wellness/wellbeing initiatives, and event planning• Partnered with firm stakeholders throughout to drive forward key culture and people initiatives

    • Business Operations Manager
      • 2015 - 2016

      • Identified processes needing improvement and developed strategies to correct • Provided departmental business operations support for executives and administrative management team• Contributed to the planning, launch, and ongoing success of new processes or new technology initiatives

    • Proposal Writer
      • 2014 - 2015

      • Generated proposals in response to “Requests for Proposals / Requests for Qualifications” for public entity clients and prospective clients• Wrote, edited, maintained and updated content and other materials needed for proposal generation in many areas of the law• Managed complex and time-intensive, high-stress process for tracking requests, approvals, signatures, and logistics for all RFPs

    • United States
    • Non-profit Organizations
    • Chairman - Co-founder
      • Aug 2013 - Sep 2018

      • Started a foster-based, no-kill, non-profit rescue and placed hundreds of animals into loving homes • Obtained organization’s 501c3 non-profit status, developed website, purchased liability insurance and D&O insurance - Developed corporate formation documents • Developed protocols for various health, behavioral and operational procedures with input and consult of our veterinarians and trainers to ensure best practices • Ensured that all policies, plans and programs are were regularly reviewed and modified as needed • Followed industry issues and advancements and interpreted them for potential organizational impact regarding protocols and other policies • Served as a media spokesperson to convey our goals and mission to individuals, foundations, government leaders, the media, sponsors, and donors to inspire wide-spread interest and support. • Recruited fosters and created a successful program to assist with the care and placement of animals. Included about 50-60 foster animals at any given time. • Oversight of health and safety of animals in our care, attendance at vet appointments, 24/7 response to emergencies • Implemented a software program to track all paperwork and activities to ensure compliance to all protocols • Organized and attended training classes with our trainers to help our foster parents work on basic training • Handled applications, references, home checks, and family meets to ensure successful placements • Managed Petfinder and Adopt-a-Pet profiles, photography, social media accounts, and marketing/public relations • Handled budgets and reporting • Planned and attended adoption events on weekends and evenings with our foster parents • Handled fundraising and grant applications • Planned and executed fun and community-engaging fundraising activities, such as dine and donate nights at local restaurants, beer tasting, big night of dinner and “tricky tray” auction and much more • Personally fostered ~100 animals

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Director of Employee Communications
      • Nov 2011 - Jul 2013

      • Created and implemented a comprehensive, integrated and pro-active global internal communication program regarding the company's strategy, key initiatives and progress• Developed and analyzed employee engagement surveys and results as well as developed follow up action and communication plans• Collaborated with marketing team, other departments, and senior leadership team on messaging; developed content and format for global town hall meeting

    • Solutions Marketing Manager
      • Jan 2010 - Oct 2011

      • Developed content, planned marketing campaigns, and managed logistics for digital marketing initiatives; maintained and analyzed data sites for marketing projects • Organized webinars to support sales campaigns and goals; generated leads and promoted activity for tradeshows with coordinated multi-touch campaigns and follow-ups including social media; maintained inventory of promotional items and collateral for sales team

    • Software Development
    • 1 - 100 Employee
    • Executive Assistant to the President
      • Apr 2007 - Jan 2010

      • Handled all communications, scheduling, and coordination for CEO; assembled quarterly board reports and presentations; handled high-level confidential information discretely and professionally • Communications - Wrote and edited communications for CEO • Change management - Developed communications around executive management and acquisition transitions • Process improvements - Created policy improvements and additions • Presentations - Managed Board of Directors presentation preparation

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Executive Assistant to the CEO
      • 2006 - 2007
    • Manager
      • 2004 - 2006
    • India
    • Computer and Network Security
    • 1 - 100 Employee
    • Executive Assistant and Marketing Coordinator
      • 2000 - 2004
    • Switzerland
    • Business Consulting and Services
    • 1 - 100 Employee
    • Personal Assistant
      • 1992 - 2000

Education

  • Georgian Court University
    MA, Counseling Psychology
    1998 - 2003
  • West Chester University of Pennsylvania
    BSed, English
    1990 - 1992

Community

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